I've written both good and nasty sales copy…
And had my sales letters trashed and praised by A-list copywriters with $300M+ in sales.
To help you avoid my mistakes…
Here are 3 elements that will improve the quality of your sales copy👇
And had my sales letters trashed and praised by A-list copywriters with $300M+ in sales.
To help you avoid my mistakes…
Here are 3 elements that will improve the quality of your sales copy👇
First...
You must know this -
Copywriting isn't about pouring words on paper immediately you get a brief.
Writing is neither the first nor most important task.
You must know this -
Copywriting isn't about pouring words on paper immediately you get a brief.
Writing is neither the first nor most important task.
When you try to write first...
▪️You spend too much time thinking of what to write, and
▪️You end up with copy that makes no sales.
So…
You must start by understanding the product and customers.
That's only when you can come up with the first element of a good sales copy…
▪️You spend too much time thinking of what to write, and
▪️You end up with copy that makes no sales.
So…
You must start by understanding the product and customers.
That's only when you can come up with the first element of a good sales copy…
1. Mechanism
The Mechanism is what makes your product different from others in the market.
It’s what makes the product work for the customer
As opposed to other products they've been trying before.
The Mechanism is what makes your product different from others in the market.
It’s what makes the product work for the customer
As opposed to other products they've been trying before.
Let's take a weight loss supplement for instance…
While every other weight loss supplement says they help burn fat using certain ‘natural’ ingredients they contain...
Identifying the mechanism of your supplement makes your offer unique and more legit.
While every other weight loss supplement says they help burn fat using certain ‘natural’ ingredients they contain...
Identifying the mechanism of your supplement makes your offer unique and more legit.
Here's the mechanism for your supplement:
‘It contains an enzyme that activates cells in your muscles, forcing the muscles to tighten up and use more fat from your food as immediate energy.”
Because the fat from food is used quickly…
You don't have any excess fat storage.
‘It contains an enzyme that activates cells in your muscles, forcing the muscles to tighten up and use more fat from your food as immediate energy.”
Because the fat from food is used quickly…
You don't have any excess fat storage.
With this mechanism in mind…
You can write a stronger copy
That will do much better than if you just listed the new ingredients and their benefits.
You can write a stronger copy
That will do much better than if you just listed the new ingredients and their benefits.
The mechanism also helps you come up with a big idea
And the second element we’re going to look at now -
“The New Cause”
And the second element we’re going to look at now -
“The New Cause”
2. New Cause
You may be wondering…
“Wtf is a New Cause?”
New Cause is the new reason why people are experiencing the problems they're facing.
You may be wondering…
“Wtf is a New Cause?”
New Cause is the new reason why people are experiencing the problems they're facing.
As you may know…
You’re not the only one in the market selling what you sell.
And if you want to sell more than others…
You cannot tell people the same reason they've heard from everyone else.
You’re not the only one in the market selling what you sell.
And if you want to sell more than others…
You cannot tell people the same reason they've heard from everyone else.
Other weight loss offer owners could say…
“You’re getting fat because you eat too much.”
“That's why our unique ingredients will help you burn fat from within.”
That's weak.
Everyone is saying this...
“You’re getting fat because you eat too much.”
“That's why our unique ingredients will help you burn fat from within.”
That's weak.
Everyone is saying this...
Your new cause could be:
‘The muscles around your arms, legs, and stomach are stopping fat loss. In many individuals, muscles harden and form a barrier around the fat, preventing it from burning up even when you exercise. So your body ends up retaining more fat than it should.”
‘The muscles around your arms, legs, and stomach are stopping fat loss. In many individuals, muscles harden and form a barrier around the fat, preventing it from burning up even when you exercise. So your body ends up retaining more fat than it should.”
If you notice…
This new cause and the new mechanism align.
Because the muscles serve as a barrier…
Your product has something that makes the muscles wake up and burn the fat - without you needing exercise.
Which is the mechanism we talked about above
This new cause and the new mechanism align.
Because the muscles serve as a barrier…
Your product has something that makes the muscles wake up and burn the fat - without you needing exercise.
Which is the mechanism we talked about above
3. Big promise
Your sales copy must give the readers something to look forward to.
Weight loss in 29 days?
Fresh breath in 30 minutes?
Promise the readers something…
And be specific about it.
Your sales copy must give the readers something to look forward to.
Weight loss in 29 days?
Fresh breath in 30 minutes?
Promise the readers something…
And be specific about it.
Let the promise reflect in your big idea…
And in your headline.
So people who need what you're selling can pay attention
And read through the entire copy.
And in your headline.
So people who need what you're selling can pay attention
And read through the entire copy.
When your mechanism, new cause, and big promise align…
You can then write a powerful copy that will get people submitting their coins.
But note this...
You can then write a powerful copy that will get people submitting their coins.
But note this...
Not all products have a mechanism.
Or a solid offer around them.
Some of them are just “products”.
The people who created them just wanted a quick way to make money…
So they put something together quickly.
Or a solid offer around them.
Some of them are just “products”.
The people who created them just wanted a quick way to make money…
So they put something together quickly.
You will find product owners like this.
If you can…
Stay away from them.
There’s no point in writing a weak copy when the product doesn't help anyone.
If you can…
Stay away from them.
There’s no point in writing a weak copy when the product doesn't help anyone.
But there you have it!
3 elements that will get people rushing to buy your product after reading your copy.
To help other copywriters and business owners struggling with conversions…
Retweet the first tweet of this thread.
If we get 100 RTs, you get another thread tomorrow👇
3 elements that will get people rushing to buy your product after reading your copy.
To help other copywriters and business owners struggling with conversions…
Retweet the first tweet of this thread.
If we get 100 RTs, you get another thread tomorrow👇
https://twitter.com/jakevictor_/status/1470344543019089924
Also…
Don’t forget to follow me @jakevictor_ for more threads like this on
▪️copywriting,
▪️marketing,
▪️storytelling and
▪️persuasion.
You don't want to miss the next thread.
Don’t forget to follow me @jakevictor_ for more threads like this on
▪️copywriting,
▪️marketing,
▪️storytelling and
▪️persuasion.
You don't want to miss the next thread.
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