"Hook mission" - part 3

I split the hook into 3 segments:
👉Main headline

Let's dive into every segment🤓

Another 🧵
1/3 - Visuals

The most important part of the hook. People consume so much more information through visuals than reading.
Best visual examples:
👉Product in use
👉Reaction/facial expression
👉Point out the pain point
👉Showcase the benefit

[read more]👇
2/3 - Main headline

Lately, I test between two different styles:
👉White banner style where the white background can fit seamlessly in IG newsfeed
👉Native look caption design

I have my own library of headlines that I update weekly.
Here are some examples👇
👉Try this if you struggle with ______[problem]
👉This helps me with ___________[benefit]
👉I wish I knew earlier how to _______[benefit]
👉Why are people ditching ___________[bad alternative]
👉The #1 secret to ____________[benefit]

I have a ton of these 🤓

3/3 - sound/voice

Here you can use:
👉Voice over
👉Weird sounds
👉Transition sound effects
👉Interesting music

This segment is more important on IGs and Tiktok but it gives the video that extra level.

To sum up👇
Hooks can transform your video performance. Imagine if you hit a 45% hooks ratio.

Every second person will notice you.

I treat the hook as its own project in every video that I make.

My hooks are rarely below 30%. But I want to level up in 2022.

Let's go🚀🚀

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Anze Markovic | Performance Creative

Anze Markovic | Performance Creative Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @anzedetn

10 Dec
Quick creative analysis of one of my favorite brands Waterdop🔥
They have a heavy focus on UGC (sorry AGC @herrmanndigital 🤣)

You will see some interesting elements and patterns.

Let's dive in👇👇
Thumbnail analysis:
👉Face. It always grabs attention.
👉"Ask Me!" Headline - It's native and it points out one of the BIG problems of the target audience
👉They show the product
👉Subtitles point out the same problem
Hook analysis👇

They start with the talking head but immediately switch to "how to" use a product and then they switch back to the model.

They point out the problem and EASY transition to the solution.
I like how they point out that this solution is easy.
Read 6 tweets
7 Dec
I get a lot of DMs on how I write scripts. So here is my template & this is how I work👇

👉First I work on the voice-over segment which sets the tone for a whole video
👉Then I support that voice with various visuals. I'm trying to have at least 3 camera angles

[read more]👇
👉Captions are sometimes just keywords or full subtitles. Sometimes "native" sometimes "on brand"
👉Then I include feelings. This is for a content creator. This video is pretty happy so it's really straightforward

[there is more]👇
Most of the b-roll footage is done in my studio but sometimes I want my creator to try something unique.

I shoot my ideas where I position the camera as I want it and send them examples.

Then I screen-record myself and send my ideas to the creator.

[to sum up]👇
Read 4 tweets
15 Nov
Creative is your targeting. And gives you SCALE.

But what does that mean?

Let me explain...

People respond differently to different motivations, messages.

Here are 6 ways how you can SCALE through creatives👇
[no 5 is my favourite!!]

Short 🧵
Make different creative styles. Not just UGC vs Explainer ad but also:

👉Image ads
👉Long form videos
👉Short form videos [boomerangs, quick animations]

FB knows who buys through image ads or through UGC video.
And algo will deliver that way

Next is...👇
Different angles. Different motivators.

It can be some value prop.

It can be FOMO.

It can be a special offer.

It can be some emotion.

It can be social proof.

[read more]👇
Read 8 tweets
14 Sep
I am overlooking 35 accounts right now and I analyzed the best hooks [stop scrollers] in the last 30 days💪👇

No5 is really interesting 🙂

Hook 1: 52.24%

Product: Ergonomic chair
Visual: A model sitting on a chair and adjusting it
Camera angle: Directly in front of the camera. Office in the background
The main headline in the first frame: The office chair redefined!
Angle: Clear product explanation
Hook 2: 61.09%

Product: Ergonomic chair
Visual: A model is holding his lower back and he is in pain
Camera angle: Directly in front of the camera. Sitting behind the office desk.
The main headline in the first frame: How to fight lower back issues?
Angle: Lower back problems
Read 8 tweets
27 May
Creative strategy is a must for every brand.

Online or offline.

This is going to be a long thread but I hope I can give you some value in how I do it.

This is my approach: 👇👇
1. Deep research.

The goal is to understand your target persona’s desires, needs, values, and problems.

Look at the competitors, amazon testimonials, Reddit comments, website, get info from your client.
2. Once you get that 360 views of your brand and your target personas.

Then you need to connect this learning with psychology triggers.

Look at life force 8 and Maslow's hierarchy of needs.

Here is the example:
Read 15 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!