If somebody makes it to your website and doesn't buy, there's a good chance they have objections that need to be overcome.
Most email flows and retargeting ads don't do anything to overcome these objections.
Here are 5 ads you should test in retargeting to overcome them:
Most email flows and retargeting ads don't do anything to overcome these objections.
Here are 5 ads you should test in retargeting to overcome them:
1. Quiz.
We sell makeup, online only. Usually people buy makeup in a department store where they get 1 on 1 advice from an expert. Don't you think our customers would be apprehensive about this process?
Quiz retargeting ads have done amazing the last few months for us.
We sell makeup, online only. Usually people buy makeup in a department store where they get 1 on 1 advice from an expert. Don't you think our customers would be apprehensive about this process?
Quiz retargeting ads have done amazing the last few months for us.
We take all the stress out of shopping by recommending the exact products and shades for each new customer. This increases our customer's confidence in what shades to order, which is the main objection we often hear via social and cx.
Quick tip: Listen to your customers more.
Quick tip: Listen to your customers more.
2. Press Review Or Feature
Most ads are selfish. We are talking about how great we are. Why wouldn't we say that? But is it true? It's too easy to be faked. You know what can't be faked? Someone else talking about how good we are. Our TOP retargeting ad the past few months is...
Most ads are selfish. We are talking about how great we are. Why wouldn't we say that? But is it true? It's too easy to be faked. You know what can't be faked? Someone else talking about how good we are. Our TOP retargeting ad the past few months is...
...Linking out to a Byrdie article that was a review of our top 11 products. Despite not even linking to our website, the conversion rate on these ads has been insane.
If you don't have an article like it, get one!
If you don't have an article like it, get one!
3. Speaking of 3rd party credibility, there's a reason UGC Testimonials are so popular.
My preferred set up here is whitelisting through several creators handles. Get a few micro influencers to rave about your product in an authentic way and watch the money come in.
My preferred set up here is whitelisting through several creators handles. Get a few micro influencers to rave about your product in an authentic way and watch the money come in.
If you run ads from your page, you might show up once a session on a prospect's feed. When you whitelist like this, FB seems to not care and show your ads multiple times in one session.
This gives this incredible feeling of "I'm seeing this everywhere, everyone is loving it".
This gives this incredible feeling of "I'm seeing this everywhere, everyone is loving it".
4. Founder Story
Hearing how good the products are and knowing which ones to buy is sometimes not enough. Sometimes you just need to get their dopamine pumping, and the best way to do that is with a story.
Shoot the founder using their product while telling a story, UGC style.
Hearing how good the products are and knowing which ones to buy is sometimes not enough. Sometimes you just need to get their dopamine pumping, and the best way to do that is with a story.
Shoot the founder using their product while telling a story, UGC style.
The story should be about why the product has to exist and the mission the founder had. It should be shot on an Iphone to make it more relatable.
In addition to getting dopamine pumping, this makes the brand appear more trustworthy which reduces the main objection, uncertainty.
In addition to getting dopamine pumping, this makes the brand appear more trustworthy which reduces the main objection, uncertainty.
5. The last one will be a bonus tip. I haven't tested this yet, but I plan to. It should crush it.
Make an ad of someone answering your most common objection in a TikTok video with the comment on it.
Instead of just explaining the answer, show the answer.
Make an ad of someone answering your most common objection in a TikTok video with the comment on it.
Instead of just explaining the answer, show the answer.
For example, let's go back to the shade finding issues.
We would make a TikTok video answering the question "How do I know which shade to pick" and the video could show someone applying all shades to their lips as they talk through it.
We would make a TikTok video answering the question "How do I know which shade to pick" and the video could show someone applying all shades to their lips as they talk through it.
To summarize, most retargeting ads are just reminders of "I'm still here" and don't actually do anything to move your prospect closer to a buying decision.
Actually help them answer their internal dialogue and you'll be handsomely rewarded.
Actually help them answer their internal dialogue and you'll be handsomely rewarded.
What questions can I answer about this?
Drop a question below if you want me to answer anything or provide more clarity.
Drop a question below if you want me to answer anything or provide more clarity.
And if you liked this, you'll love my new newsletter where I show behind the scenes of what we're testing and how it's working.
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