Thread by @codyplof

After a month of testing TikTok ads (with some decent success), I think our quiz ads are gonna be our main offer and funnel type there.

A few reasons why I think so, and you should test it too...

1. TikTok is definitely a TOF platform. We are using it to reach a new, younger audience who is not as familiar with us. They may not be ready to buy right away. It's essential to get their email and get them into our funnel for later.

2. TikTok customers have a lower AOV, and I assume they have a lower LTV (still too early to tell).

Guess what's a great strategy to increase AOV and LTV?

The quiz! Customers who purchase after taking the quiz spend more with us! Anything we can do to get that AOV up helps.

3. With using Triple Whales new first party pixel, we can actually measure the cost per quiz completion (or cost per email sign up), and compare that to what an email is worth to us over time. No longer do we have to use TikTok on just a 1 day window.

If it's truly a TOF source, you need to look beyond several weeks. @trytriplewhale and @KnoCommerce will really help us there.

4. We can build out really, really personalized flows based off the quiz data to maximize what an email is worth and get that ROAS up as high as possible.

5. Quizzes are fun and engaging. Might even make a different one for TikTok that is more youthful and fun, like a Buzzfeed style one to fit the platform more. Match your landers to the platform too!

Just about to launch our first ads with the quiz as the offer, and I will report back.

What questions can I answer about how we're going to test this?

I think this would be a fun test to document in my newsletter in about a month once I get some learnings.

You can sign up here: getrevue.co/profile/codypl…