Thread by @RyanMcCready1

Everyone wants to create more content in 2022.

But how?

What if you could 10x your content output...

Without writing more blog posts or articles.

✨ Sounds like magic, right?✨

Not exactly.

Let's get into it.

🧵

If you follow me, you likely already know what I'm talking about…

⭐️ Content repurposing ⭐️

Honestly, the sky's the limit when it comes to repurposing.

But that also can cause a lot of content creators to feel overwhelmed.

So we created a new tactic & process to avoid falling into that trap:

✨Content Repurposing Menu✨

When you go to a restaurant, you don't eat everything on the menu.

You pick and choose a few dishes that will help you reach your goal of….not being hungry.

At its core, the Content Repurposing Menu can be thought of in a very similar way.

Instead of trying to repurpose every piece of content that you want to publish into:

✅Twitter thread
✅LinkedIn deck
✅10+ LinkedIn shares
✅10+ Twitter shares
✅10 + Instagram posts
✅YouTube video
✅Medium post
✅eBooks
✅PDF downloadable
✅Webinar summary
✅And more

You can pick a few repurposed options, without stretching your team too thin.

For example, for a case study we just need:

✅2 Twitter threads
✅15 social shares
✅An email newsletter
✅A downloadable eBook

Not literally EVERYTHING on the Repurposing Menu.

The Repurposing Menu also helps you plan your repurposed content out weeks in advance.

For every major content asset, you can plan out a thread, video, or visual before publishing.

And avoid scrambling to repurpose one the week of publishing.

I have found that taking this approach to content planning has really helped us establish a good publishing cadence.

As well as maximizing the shelf life of all of our content.

With this approach, we are literally creating once, & distributing it forever.

Now if you want to learn how to create your own Repurposing Menu, check out the full article here: foundationinc.co/lab/focus-on-r…