Thread by @TaylorLagace

TikTok's Organic Social Media Algorithm has enabled unprecedented Virality...

This THREAD lays out...

1⃣ How does TikTok's Alogrithm take content Viral?

2⃣ How to manipulate TikTok's algorithm to take YOUR brand's content viral‼️

🧵🧵👇👇

2/ 1⃣ How does TikTok's Alogrithm take content Viral?

The primary signals for TikTok's algorithm triggering virality:

👉 User Interactions
👉 Video Information
👉 Device & Account settings

Let's discuss these signals one by one...

3/ 1⃣ User Interactions

It offers clues about the content that users like or not.

Take note that video completion is TikTok's most substantial algorithm factor in taking content viral

4/ Additional User Interactions impacting the Algorithm...

👉Accounts followed
👉Comments posted
👉Users hidden
👉Videos liked or shared
👉Videos marked as "not interested"
👉Videos added to favorites
⭐️Videos watched from start to finish⭐️

5/ 2⃣ Video Information:

While user interactions are based on the way users interact with other platform participants, video information signals are based on the content you search via discovery.

6/ This includes:

✅ Sounds
✅ Captions
✅ Hashtags
✅ Trending topics
✅ Effects

7/ 3⃣ Device and Account Settings

TikTok uses the device and account settings to optimize the application's performance...

8/ However, they are one-time setting choices instead of active interaction or engagements.

Meaning they don't influence the algo as user interaction and video information signals do

9/ The following are included in the device and account settings:

👉 Country setting
👉 Language preference
👉 Type of mobile device
👉 Categories of interests you selected as a new user

10/ Additional factors impacting TikTok's algorithm:

✅ Content already seen
✅ Duplicated content
✅ Content flagged as spam by the algorithm
✅ Potentially upsetting content

11/ Here's some good news for everyone:

You can still go viral even without a large follower base! 😱😱

**Insert Micro Influencers**

TikTok's algorithm does not base its recommendations on the previous success of an organic video or follower count.

12/ Although accounts with more followers will likely have more views on average, it doesn't mean you won't have the chance to go viral...

13/ With this in mind, let's get to the second main point of today's thread:

2⃣How to manipulate TikTok's algorithm to take YOUR brand's content viral‼️

Follow the subsequent steps to be visible to more users:

14/ 1⃣ Write an Engaging Caption ✍️

Add short but compelling video descriptions or captions.

How?

You can put a call to action to stimulate viewers or you can ask them a question to pique their interest.

15/ 2⃣ Immediately Engage with Your Audience 📲⏱️

Keep in mind that video completion is TikTok's most substantial algorithm factor.

So you must pull your viewers in from the first second of your video.

16/ Aim for your video to be engaging from start to finish to naturally boost your completion rate.

It is vital to create quality videos and edits to make your video worth watching.

17/ 3⃣ Use Trending Music and Sounds 🔊

Ride the ever-changing trendy music wave and rank high on TikTok's algorithm.

18/ Many accounts using the same background music means they enjoy its beats or relate to its lyrics, making it more plausible for them to finish watching your video.

19/ Take full advantage of this and create your content around trending music and sounds to keep your account relevant.

20/ 4⃣ Connect with Other TikTok Users 🙌

Aside from getting inspiration from other videos that you can use for your next post, you'll also foster engagement through interacting with other accounts

21/ So, leave genuine comments on other people's posts, encouraging them to interact with your video content as well!

22/ When you engage with your followers and receive more comments and shares, you'll likely be picked up by TikTok's algorithm

23/ Now that you know how TikTok's algorithm works, you can strategize and incorporate it into your videos.

Follow our tips and prepare to go viral!

24/ If you want other tips like this within your inbox, Kendrick from Kynship writes these weekly emails, and they’re great.

You’ll love them. Sign up here.

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