1/ INFLUENCER Marketing Playbook to Crush 2021 BFCM
Get this strategy started NOW and your online store will have people running to the checkout line!
Timelines to hit to be most successful included below...(Thread)
Get this strategy started NOW and your online store will have people running to the checkout line!
Timelines to hit to be most successful included below...(Thread)
2/ TLDR…
Double down on influencer marketing this BFCM to ensure you have...
1⃣ A full stack content library at your disposal to crush BFCM via paid media
2⃣ A groundswell of organic traffic from influencers posting on the days leading up to BFCM
Double down on influencer marketing this BFCM to ensure you have...
1⃣ A full stack content library at your disposal to crush BFCM via paid media
2⃣ A groundswell of organic traffic from influencers posting on the days leading up to BFCM
3/ Now, let's get started...
In light of the privacy updates, constant creative & organic channels will be 🔑🔑 components in overall marketing strategies this BFCM-
More than ever before
- to combat the challenges that e-commerce brands currently face.
In light of the privacy updates, constant creative & organic channels will be 🔑🔑 components in overall marketing strategies this BFCM-
More than ever before
- to combat the challenges that e-commerce brands currently face.
4/ INFLUENCER Marketing kills these 2 birds with 1 stone
5/ But how⁉️
We recommend DOUBLING DOWN on your INFLUENCER seeding efforts through a 2-Phased approach...
That will entail not 1 but 2 rounds of seeding!
We recommend DOUBLING DOWN on your INFLUENCER seeding efforts through a 2-Phased approach...
That will entail not 1 but 2 rounds of seeding!
6/ The 1⃣st round of INFLUENCER seeding will be to...
✅ Build out that content library filled with top performing influencer generated content to supplement your paid media efforts
✅ Build out that content library filled with top performing influencer generated content to supplement your paid media efforts
7/ The 2⃣nd round of seeding will be to...
✅ Create mass organic distribution, generating a groundswell of highly converting traffic to your website.
✅ Create mass organic distribution, generating a groundswell of highly converting traffic to your website.
8/ Let's get straight into how to do this with a timeline in mind...
Backing it out from BFCM this year which falls on November 26th & November 29th
Backing it out from BFCM this year which falls on November 26th & November 29th
9/ For the 1⃣st round of seeding we'd recommend starting...
Your influencer OUTREACH PROCESS and having an UNBOXING EXPERIENCE dialed in BY...
SEPTEMBER 26th.
Your influencer OUTREACH PROCESS and having an UNBOXING EXPERIENCE dialed in BY...
SEPTEMBER 26th.
10/ That's right, SEPTEMBER 26th...
Which, as you know, is right around the corner!
Which, as you know, is right around the corner!
11/ BY September 26th we'd recommend having 500-1000 influencers identified to reach out to....
So as you can 👀👀 you actually need to get started NOW!
So as you can 👀👀 you actually need to get started NOW!
12/ You can obviously reach out to less than this amount, just apply the #s I'll lay out below to whichever amount of influencers you end up reaching out to...
This will ensure proper expectations surrounding output are met from this 2-Phased, INFLUENCER SEEDING approach.
This will ensure proper expectations surrounding output are met from this 2-Phased, INFLUENCER SEEDING approach.
13/ Now let's get tactical and break this down step by step for you...
On September 26th, send your outreach message to your identified list of influencers saying...
On September 26th, send your outreach message to your identified list of influencers saying...
14/ "Hey Taylor,
We think you're a great brand fit and we absolutely love the content you consistently put out.
We think you'd love our product & we'd love to send it to you "No Strings Attached".
Send us your address & we'll get this right out to you!"
We think you're a great brand fit and we absolutely love the content you consistently put out.
We think you'd love our product & we'd love to send it to you "No Strings Attached".
Send us your address & we'll get this right out to you!"
15/ While we're communicating "No strings attached" and that we have no expectation of them to post whatsoever...
In the back of our minds, we do have expectations around these seeding efforts...
Check out what we typically 👀👀 below.
In the back of our minds, we do have expectations around these seeding efforts...
Check out what we typically 👀👀 below.
16/ If you reach out to 1000 influencers, you can expect...
On AVG 20% (200 influencers) of them to opt-in to receive your product
On AVG 30% (60 influencers) of those who receive the product to post...
On AVG 2-3 pieces of media each (120-180 assets)
On AVG 20% (200 influencers) of them to opt-in to receive your product
On AVG 30% (60 influencers) of those who receive the product to post...
On AVG 2-3 pieces of media each (120-180 assets)
17/ How does 120-180 assets from professional content creators sound to help you with your BFCM paid media efforts?
PLUS, you'l have it all an ENTIRE month in advance of BFCM!
This takes care of the 1st bird in building out a full stack content library.
PLUS, you'l have it all an ENTIRE month in advance of BFCM!
This takes care of the 1st bird in building out a full stack content library.
18/ Definitely worth mentioning...
Be sure to follow up for usage rights to the content that is posted by using the thread below as guidance...
Be sure to follow up for usage rights to the content that is posted by using the thread below as guidance...
https://twitter.com/TaylorLagace/status/1400126264946532356
19/ Timeline of 1st round of Seeding:
Influencers identified & Reached Out to by Sept. 26th
Send Product to Influencers by October 6th
Influencers Receive product by October 16th
Influencers post content by October 20th (Typically post within 2-3 days of receiving product)
Influencers identified & Reached Out to by Sept. 26th
Send Product to Influencers by October 6th
Influencers Receive product by October 16th
Influencers post content by October 20th (Typically post within 2-3 days of receiving product)
20/ Now it's time to engage the second phase of our Influencer BFCM strategy...
Follow up with everyone (60 influencers) that posted content from the initial round of seeding with a message that says...
Follow up with everyone (60 influencers) that posted content from the initial round of seeding with a message that says...
21/ "Hey Taylor,
We're so glad you loved the gift we sent you so much so you were willing to share it with your audience.
We'd love to send you an additional product that we'll be pushing during BFCM next month but would like to get it in your hands now!"
We're so glad you loved the gift we sent you so much so you were willing to share it with your audience.
We'd love to send you an additional product that we'll be pushing during BFCM next month but would like to get it in your hands now!"
22/ This set of 60 influencers have not only proven to post FREE of cost already, but also...
They've proven to be genuine brand ambassadors of your product(s) as they all posted under no contractual obligation or from being compensated in anyway.
They've proven to be genuine brand ambassadors of your product(s) as they all posted under no contractual obligation or from being compensated in anyway.
23/ This is authenticity everyone talks about in the INFLUENCER marketing space that is needed to win BIG.
24/ With this in mind, let's double down by sending these 60 AUTHENTIC influencers an ADDITIONAL product "no strings attached"...
25/ BUT this time with a BFCM themed unboxing experience paired with a seeding card inside that highlights the deal your brand is offering!
26/ Be sure all 60 of them receive your BFCM themed unboxing experience in the days leading up to Nov. 26th & Nov. 29th...
27/ This will ensure your brand triggers that groundswell of organic traffic from influencers posting on the days leading up to BFCM
28/ Timeline of 2nd round of Seeding:
Influencer Reach Outs by October 20th
Send products out, with your avg shipping timelines in mind, for the influencers to receive your BFCM themed gift in the days leading up to BFCM
Influencers Posts Go Live Between Nov. 19th-26th
Influencer Reach Outs by October 20th
Send products out, with your avg shipping timelines in mind, for the influencers to receive your BFCM themed gift in the days leading up to BFCM
Influencers Posts Go Live Between Nov. 19th-26th
29/ To quickly recap,
By reaching out to 1000 influencers by Sept 26th...
By reaching out to 1000 influencers by Sept 26th...
30/ A.) You will have a min. of 60 influencers organically posting about your brand the week of BFCM- FREE of cost
B.) While also having 120-180 UNIQUE assets at your disposal to leverage into your paid media efforts- also FREE of cost
B.) While also having 120-180 UNIQUE assets at your disposal to leverage into your paid media efforts- also FREE of cost
31/ Not to mention this funnel will be incredibly cohesive as these influencer's organic posts the week of BFCM will serve as the top of the funnel...
32/ With their 120-180 assets from a month prior serving as the content driving performance in paid media which would retarget people who engaged with their organic posts 💡💡
33/ So go go go!
Start aggregating a list of influencers TODAY that you'd want to have a part of your very own 2-Phased, BFCM INFLUENCER campaign
Start aggregating a list of influencers TODAY that you'd want to have a part of your very own 2-Phased, BFCM INFLUENCER campaign
34/ For our full tech stack to bring this campaign to life...
https://twitter.com/TaylorLagace/status/1402284621925027840
35/ For more on INFLUENCER SEEDING...
https://twitter.com/Cody_Wittick/status/1356662066489118720?s=20
• • •
Missing some Tweet in this thread? You can try to
force a refresh
