1/ Kynship Koncept:
How INFLUENCER seeding not only leads to mass organic distribution + content generation,
But also...
π A Robust Affiliate Marketing Program
π Top Performing, Contractualized, Brand Ambassadors
THREAD π§΅π
How INFLUENCER seeding not only leads to mass organic distribution + content generation,
But also...
π A Robust Affiliate Marketing Program
π Top Performing, Contractualized, Brand Ambassadors
THREAD π§΅π
2/ TLDR:
Not only will seeding 100 influencers lead to 30 influencers creating & posting 60-90 assets each month,
But also, by year's end...
π A Min. of a 360 influencer affiliate program
π A Min. of 20-30 Contractualized Top Performing Influencers
Not only will seeding 100 influencers lead to 30 influencers creating & posting 60-90 assets each month,
But also, by year's end...
π A Min. of a 360 influencer affiliate program
π A Min. of 20-30 Contractualized Top Performing Influencers
3/ Each month we recommend 2 actions following seeding efforts:
π Onboard every influencer that posted onto an affiliate program
π Dissect & analyze how all of their content performed organically as well as within paid media in order to cotractualize top performers
π Onboard every influencer that posted onto an affiliate program
π Dissect & analyze how all of their content performed organically as well as within paid media in order to cotractualize top performers
4/ Seeding will serve as the most organic and seamless funnel in onboarding genuine product adopters onto your affiliate program as well as your team of paid ambassadors.
Let's dive into why that is...
Let's dive into why that is...
5/ As we all know at this point, our team identifies and reaches out to 500 influencers for each of our brands per month, in which...
a min of 100 influencers (20%) opt-in to receive product
&
a min of 30 influencers (30%) end up posting free of cost on avg. 2-3 assets each
a min of 100 influencers (20%) opt-in to receive product
&
a min of 30 influencers (30%) end up posting free of cost on avg. 2-3 assets each
6/ 60-90 posts, with content usage rights, at the cost of the COGS of sending out 100 products is the most cost effective mass organic distribution and content creation you're ever going to get...
7/ But this is not where the value ends...
As you can tell by the opening of this thread-
these efforts actually lead to so much more!
As you can tell by the opening of this thread-
these efforts actually lead to so much more!
8/ So where does an Affiliate Program and contracualizing top performing brand ambassadors fit into the process of seeding each month?
9/ Let's break down action item one a little further...
How seeding leads to ---->
A Robust Affiliate Marketing Program
How seeding leads to ---->
A Robust Affiliate Marketing Program
10/ Seeding lends itself incredibly well to being the easiest onboarding system in history for an affiliate marketing program
11/ It's as simple as this...
Every influencer that ends up posting within your seeding program, FREE of cost, send them the message below immediately following their organic post:
Every influencer that ends up posting within your seeding program, FREE of cost, send them the message below immediately following their organic post:
12/ Hey Taylor,
We're so glad you loved the product we sent you so much so you were willing to share this content with your audience.
We'd love to honor you for any and all future posts you decide to share by getting you compensated through our affiliate program!
We're so glad you loved the product we sent you so much so you were willing to share this content with your audience.
We'd love to honor you for any and all future posts you decide to share by getting you compensated through our affiliate program!
13/ (continued) If you decide to post about us again, we want to make sure you share in the profits that you're driving.
14/ This serves as such an organic transition...
The influencer is already posting about your brand free of cost so it's a no brainer at that point for them to onboard onto your affiliate program
The influencer is already posting about your brand free of cost so it's a no brainer at that point for them to onboard onto your affiliate program
15/ & you look like a genuine parter that wants to honor them, something uncommon within the space, fostering an even greater relationship!
16/ Long story short, if you were to identify and reach out to 500 influencers within a seeding program, it'd lead to a min of 30 influencers posting each month, meaning...
30 influencers x 12 months =
30 influencers x 12 months =
17/ A Robust affiliate program including a min of 360 influencers by year's end π²π²
18/ Not all 30 of these influencers will be top performers obviously...
But you might as well onboard ALL of them to your affiliate marketing program,
otherwise you'd be leaving money on the table.
But you might as well onboard ALL of them to your affiliate marketing program,
otherwise you'd be leaving money on the table.
19/ In addition to an affiliate program,
We also recommend dissecting & analyzing who were the top performing influencers out of the 30...
We also recommend dissecting & analyzing who were the top performing influencers out of the 30...
20/ From the 60-90 posts, who's content performed best organically as well as within paid media when repurposing that content into ads?
21/ Contractualize such top performers to become paid ambassadors, outside of your affiliate program, in which they'll provide ongoing services each month for your team including but not limited to...
π Video content creation
π Organic posting
π Whitelisting
π Etc.
π Video content creation
π Organic posting
π Whitelisting
π Etc.
22/ Not only does seeding lend itself to a smooth transition here but also these top performing influencers have proven to be genuine product adopters that have posted and granted usage rights free of cost,
meaning...
meaning...
23/ They will be much cheaper to contractualize in comparison to engaging in the pay for post model without seeding first...
You will receive pricing that is half of the typical market rates
You will receive pricing that is half of the typical market rates
24/ So once again,
Not only will seeding 100 influencers lead to 30 influencers posting 60-90 assets each month,
But also, by year's end...
π A Min. of a 360 influencer affiliate program
π A Min. of 20-30 Contractualized Top Performing Influencers
Not only will seeding 100 influencers lead to 30 influencers posting 60-90 assets each month,
But also, by year's end...
π A Min. of a 360 influencer affiliate program
π A Min. of 20-30 Contractualized Top Performing Influencers
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