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8 Jul, 9 tweets, 2 min read
1/ This Macro INFLUENCER generated…

+3M views

+600K likes

+1000 comments

And he did so FREE of cost a part of our INFLUENCER seeding campaign on behalf of M&Ms Ⓜ️Ⓜ️s… (THREAD)
2/ To hammer the main point home, this post went live at the price of the COGS to ship this influencer the product.

That's it.
3/ In exchange for sending out product "No Strings Attached", this influencer generated over 3M views/impressions & +50% engagement...
4/ Let's run some hypothetical #s here on those +3M views/impressions

at a 1% CTR ---> 30,000 website visits

at a 1% CR ---> 300 Purchases
5/ 300 Purchases at a Selling Price of $30 would generate...

$9,000.
6/ I don't think anyone would say these are lofty projections either and would expect a higher conversion rate here...
7/ So on a post that came free of cost outside of the COGS of the product, lets call it $10...

Generated $9,000.
8/ Not a bad ROAS (900x)
9/ Link to post:

tiktok.com/@h3ycharlie/vi…

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More from @TaylorLagace

Taylor Lagace Profile picture
8 Jun
A lot goes into INFLUENCER Seeding

Broken down in this THREAD:

Each platform and outsourced partner we use for every step of our process to bring YOUR INFLUENCER marketing program to life via SEEDING.

Everything from Identification, Unboxing Experiences, etc. 🧵👇
2/ INFLUENCER IDENTIFICATION - TAGGER

Tagger is the most robust influencer identification platform in the market place.

We vetted all the other platforms you can think of - Grin, Aspire IQ, # Paid... You name it, we vetted it, & Tagger was the best.

taggermedia.com
3/ INFLUENCER UNBOXING EXPERIENCE - ARKA

Unboxing experiences significantly increase post rates when seeding your product to influencers “No Strings Attached.”

Arka makes an experience worth posting about and leaves a great first impression 🙌🙌

Arka.com
Read 11 tweets
Taylor Lagace Profile picture
5 May
1/ Boosting Influencer Organic Posts Vs. Influencer Whitelisting

There is definitely a difference and I’m beginning to think people, that call themselves “experts” in the space, don’t realize it 🤔 🤔

So let’s break it down 🧵 👇 👇🏾
2/ While boosting an influencer organic post is still considered an ad, Influencer Whitelisting ads are created through Ads Manager and offer FAR GREATER advanced customization solutions.
3/ So what all can I do more with Influencer Whitelisting Ads in comparison to boosting influencer organic posts?

Let's dive into it...
Read 20 tweets
Taylor Lagace Profile picture
27 Apr
In light of the iOS 14 update, constant creative & organic channels will be key components in overall marketing strategies to combat the challenges that await e-commerce brands in this upcoming season.

INFLUENCER seeding kills these 2 birds with 1 stone (THREAD)
2/ Let's just dive right in to how you can tactically do this.

Begin by identifying and reaching out to 500 influencers with "no strings attached messaging".

See template influencer outreach message at the bottom of this thread...
3/ From these 500 reach outs, you'll see a minimum of 100 influencers (20%) to opt-in to receive your product/service.
Read 10 tweets
Taylor Lagace Profile picture
9 Mar
Influencer Question of the Day:

What are 30-50 UNIQUE pieces of UGC from INFLUENCERS worth to your business?

(THREAD on how to source this cost effectively)
2/ Let me propose a second question to you:

How much is it worth to have organic social posts from 30-50 influencers with 10K-100K followers?
3/ One final question I think you’ll appreciate:

How can you avoid making a $50,000 investment & reap all of the above?
Read 25 tweets
Taylor Lagace Profile picture
17 Feb
Why is the “Pay for Posts” Model DEAD when working with INFLUENCERS? (Thread)

**This may stir the pot a little**
2/ Let me propose a second question to you:

How much do you think it would cost for organic social posts from 30-50 influencers with 10K-100K followers?
3/ I think we can ALL agree that whether you went through an influencer agency, that represented talent, or directly to 30-50 influencers asking to pay them for posts, you’d AT LEAST be forking up $15,000.
Read 25 tweets
Taylor Lagace Profile picture
3 Feb
How we scaled Animal House Fitness from 0 to $1M in 4 months through the use of INFLUENCERS (THREAD)
2/ Product seeded 100+ influencers before ramping up any marketing spend (I.e. FB & IG Ads).
3/ A note worth mentioning:

When product seeding, our team doesn’t contract influencers or ask them to post in exchange for product, we look to build genuine relationships with them.
Read 21 tweets

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