🎯 Pyramid of Goals & The Ultimate Concern in Product 🎯
Recently I came across the Pyramid of Goals while reading @angeladuckw's book on #Grit.
It basically breaks down goals to Low-level, Mid-level,and Ultimate concern.
#product #productmanagement #diaries #goals
Recently I came across the Pyramid of Goals while reading @angeladuckw's book on #Grit.
It basically breaks down goals to Low-level, Mid-level,and Ultimate concern.
#product #productmanagement #diaries #goals
The idea is simple, the "Ultimate Concern (UC)" is your WHY, it doesn't change often, this is your beacon💡
The mid-level goal, is your WHAT. The anatomy of your Ultimate Concern.
The low-level is your HOW. The mechanics of the WHAT.
Visualized, it would look like this 👇
The mid-level goal, is your WHAT. The anatomy of your Ultimate Concern.
The low-level is your HOW. The mechanics of the WHAT.
Visualized, it would look like this 👇
While thinking about this, I was reminded of @shreyas's tweet on getting better clarity and purpose in times of uncertainty.
He explained how asking the right questions can help guide you. In this case, it was: “Will it make the boat go faster?”
He explained how asking the right questions can help guide you. In this case, it was: “Will it make the boat go faster?”
https://twitter.com/shreyas/status/1365732851732209668
If we would visualise that example, and map it back to the @angeladuckw's pyramid of goals, it would look like this 👇
One thing to notice is that there is a dotted line from low-level goals to the ultimate concern. This is mainly communication.
There is also another line between mid-level goals. These are dependencies.
There is also another line between mid-level goals. These are dependencies.
In product, the personas working on the various goal hierarchies might not be the same, what matters though, is alignment on the big picture, the UC.
Alignment also helps untangle dependencies that may arise cross teams.
Alignment also helps untangle dependencies that may arise cross teams.
The key takeaways:
• Find your Ultimate Concern (Take your time)
• Keep it concise and clear
• Communicate and collaborate
• Don't get hung up on low-level goals
• Stay agile and resilient
• Iterate, iterate, iterate!
• Find your Ultimate Concern (Take your time)
• Keep it concise and clear
• Communicate and collaborate
• Don't get hung up on low-level goals
• Stay agile and resilient
• Iterate, iterate, iterate!
• • •
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