⚔️ Ego is a product manager's worst enemy ⚔️
Early in the #product lifecycle, collecting feedback is of great value in shaping future strategy.
More often than not, PMs talk to customers in pursuit of affirmation, or acknowledgment falling into our good ol' Confirmation Bias.
Early in the #product lifecycle, collecting feedback is of great value in shaping future strategy.
More often than not, PMs talk to customers in pursuit of affirmation, or acknowledgment falling into our good ol' Confirmation Bias.
The Confirmation bias stems from ego, we hate to be proven wrong, so we intentionally try to avoid feedback that distorts our carefully self crafted image of our dear products. There is a nice name for this, it's called the "Ostrich Effect".
To counter that, we need to step on Ego. leave it at the door and charge in pursuit of the truth not our version of it, but a neutral truth, even if it's ugly and contradictory to our initial hypothesis.
Product managers are truth detectives 🕵️
Product managers are truth detectives 🕵️
Another helpful tool is to look for disagreements on your initial hypothesis, i.e., play the devil's advocate if customers show initial interest in your product (once you are at a good place to pitch it).
This can help ensure the authenticity of the feedback you're getting.
This can help ensure the authenticity of the feedback you're getting.
Giving in to ego does more harm than good and leads to needless investments, ones that would have otherwise been useful in solving "true" authenticated problems.
The gist of it is to:
➡️ Lock away ego
➡️ Ask insightful questions
➡️ Look for Disagreements
➡️ Seek the truth
The gist of it is to:
➡️ Lock away ego
➡️ Ask insightful questions
➡️ Look for Disagreements
➡️ Seek the truth
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