This Ladies & Gentlemen is a “loaded poll”.
It’s expertly done.
Very deftly done.
So deftly done so that many won’t even notice.
And as someone who’s worked with polling companies here’s how you know..
It’s expertly done.
Very deftly done.
So deftly done so that many won’t even notice.
And as someone who’s worked with polling companies here’s how you know..
https://twitter.com/benatipsos/status/1477930856811487236
Most polls are binary to give the most clear honest result.
eg.
Do you think leaving the EU is
1. A good idea
2. A bad idea
Now sometimes you want middle option(s) to reflect more possibilities/complexity.
This is fine, but here’s what you don’t do..never do..
eg.
Do you think leaving the EU is
1. A good idea
2. A bad idea
Now sometimes you want middle option(s) to reflect more possibilities/complexity.
This is fine, but here’s what you don’t do..never do..
You NEVER emotionally load pill questions. Just never do this. It’s completely unethical.
So look at the questions.
1. The pro Brexit question is clear & short
2. The remaining question tho isn’t just rejoin - it’s “as soon as possible”
..and the 3rd question..
So look at the questions.
1. The pro Brexit question is clear & short
2. The remaining question tho isn’t just rejoin - it’s “as soon as possible”
..and the 3rd question..
The middle question is heavily “appealingly pragmatic” not “accept it” but appeals to peoples good idea of themselves..it’s begging remainers to see themselves as sensible people & to plump for that.
It’s a polling classic.
It’s a poll designed to deliver a requested outcome.
It’s a polling classic.
It’s a poll designed to deliver a requested outcome.
But that’s not the only dishonest thing about this poll.
Look at the phrasing again.
It cleverly divides the remain vote in 2 outcomes while unifying leave vote in one. Some leavers might plump for the middle one but that doesn’t matter it’s remain vote that’s divided the most.
Look at the phrasing again.
It cleverly divides the remain vote in 2 outcomes while unifying leave vote in one. Some leavers might plump for the middle one but that doesn’t matter it’s remain vote that’s divided the most.
As polling questions goes this is one of the most dishonest I’ve ever seen.
But expertly done.
Many renainers will have hesitated on their preferred outcome rejoin because of the extreme sounding “as soon as possible” this sounds divisive after the referendum..then the…
But expertly done.
Many renainers will have hesitated on their preferred outcome rejoin because of the extreme sounding “as soon as possible” this sounds divisive after the referendum..then the…
The middle question is made the “nicest emotionally sounding” to scoop up these - neatly dividing remainers and giving the pro Brexit vote the veneer of the most popular choice.
I’ve seen some dishonest polls in my time & this is without doubt 1 of the worst.
Here’s how to test it:
If you insist one extreme is “rejoin as soon as possible” why is there no middle ground for “rejoin later”.
The reason is to manipulate the poll to deliver a proBrexit vote.
Here’s how to test it:
If you insist one extreme is “rejoin as soon as possible” why is there no middle ground for “rejoin later”.
The reason is to manipulate the poll to deliver a proBrexit vote.
Once you see this - and not everyone who doesn’t work with polls will - you see that what @IpsosMORI have beautifully done here:
They’ve taken a majority and turned it into a minority. And a minority into a majority.
It’s without doubt one of the most dishonest polls I’ve seen.
They’ve taken a majority and turned it into a minority. And a minority into a majority.
It’s without doubt one of the most dishonest polls I’ve seen.
What’s particularly pernicious about the poll is it takes a “very remain stance”:
Someone who wants SM/CU and to rejoin in a few years if there’s a majority for it
…& carefully attempts to steer that person into the middle option to be counted as pro Brexit.
It’s very clever.
Someone who wants SM/CU and to rejoin in a few years if there’s a majority for it
…& carefully attempts to steer that person into the middle option to be counted as pro Brexit.
It’s very clever.
POSTSCRIPT
The Head of IPSOS, to spare themselves further reputational damage, has just now deleted tweet & poll.
This is why you can no longer see original tweet in the thread.
The Head of IPSOS, to spare themselves further reputational damage, has just now deleted tweet & poll.
This is why you can no longer see original tweet in the thread.
A screenshot of the original faked poll.
Now deleted by the head of IPSOS Mori.
Now deleted by the head of IPSOS Mori.
POSTSCRIPT 2
Newspapers now broadcasting the fake poll to millions even after @IpsosMORI who organised it have taken it down after it was shown to be loaded to generate a fake outcome.
This is how disreputable polling companies make their money…and how opinion is manipulated.
Newspapers now broadcasting the fake poll to millions even after @IpsosMORI who organised it have taken it down after it was shown to be loaded to generate a fake outcome.
This is how disreputable polling companies make their money…and how opinion is manipulated.
This is “job done” for IpsosMori.
They delivered a manipulated poll with requested outcome for money.
Newspapers will still report the fake outcome…without mentioning the scandal behind it.
..& of course Ben Page will remain visiting professor at Kings College London.
They delivered a manipulated poll with requested outcome for money.
Newspapers will still report the fake outcome…without mentioning the scandal behind it.
..& of course Ben Page will remain visiting professor at Kings College London.
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