What will happen to estate agency fees in 2022?

We've posted before that it's currently a great time to be a vendor. Agents are desperate for stock so them offering a lower fee to secure the instruction becomes a widespread tactic.

But you want a motivated agent, right?
That person who agrees to gardening work for £60, when most others were quoting £100, although happy to have the job, he knows he's under-sold himself. He's not a happy bunny and, yes, he'll complete the work to a satisfactory standard but they're not going to give it their all.
Yes you can secure a low selling fee, there's even one company offering to do it for free (we'll see how that's going when their latest accounts appear), but this is your biggest asset. To maximise return, however, it's essential to have a truly motivated agent working for you.
Low fees combined with low stock are not compatible with long-term commercial viability. It doesn't matter that property is selling readily at the moment, there aren't enough units to feed every mouth in the industry!

Savvy, capable agents can stand behind & secure strong fees.
In a deteriorating economy such as we face in 2022, the vendor & the agent will approach the agreed fee level from different directions.

The worse the economy gets, the less the vendor wishes to pay; at the same time, however, the agent must achieve the very best fee for them.
When it comes to selling in 2022, we'd advise people to get as much advice from as many agents as is possible. Focus on the service offered & results achieved ahead of the fee they will charge. Whether their fee is on the high, or low, side ask them exactly how they qualify it.

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More from @YorkshireProps

4 Jan
Are property portals necessary in 2022?

The high buyer demand we’re seeing largely obviates the need for a property listing aggregation site.

We’re seeing lots of reports of 20 – 25% of sales taking place off-portals.

Portals fail to present a full picture of the market.
With currently 19 or 29 buyers for every property (which ever report you prefer to quote), people waiting for portal alerts or manual checking the feeds themselves are risking a ‘snooze, you lose’ scenario.

Many properties are snaffled up on the first viewing (FOMO in action).
Low stock levels cause agents a huge problem of a different variety; the return on the investment they receive from advertising on the portals.

Many agencies are spending £2000+ every month alone on @rightmove at a time when they have the lowest number of available properties.
Read 10 tweets
2 Jan
What will happen to house prices in 2022?

A question on everyone's lips right now.

Various predictions from the usual suspects have been released. How accurate can they be, however, when no-one can predict when, or even if, the listings crisis will be over this year?
Low supply has been driving up prices for some time.

Once people become priced out (e.g. affordability issues, etc) & buyer demand falls, it's likely there will be a lag phase that will continue to support, but not lift, prices.

We wouldn't expect an immediate adjustment.
What happens next is critical.

If supply stays low & it coincides with falling buyer demand, we have the worst combination possible.

Prices will, however, find their own level as they always do.

Higher supply with low demand will typically put downward pressure on prices.
Read 5 tweets
22 Nov 21
You’ve found & secured your dream home, the deal completes and you move in.

What a feeling!

Then you realise you’ve over-looked 2 really important things throughout the whole process; the broadband speed available & mobile phone signal strength.

Sadly, they’re both dire*.
We saw the recent OMNIA Report, which demonstrated just how big a factor high speed broadband has now become in people selecting the best property for them to move to.

We wondered if agents and/or the portals were making it easy for house-hunters to obtain this information.
In case you didn’t see this report – it’s a fascinating read - here is a link from which you can download it in PDF format:

omdia.tech.informa.com/commissioned-r…
Read 11 tweets
11 Nov 21
Ten Tips to slump-proof an estate agency

1. Prospecting

Such an important activity that agents should be doing right now. They can no longer wait for the business to come to them, they must go out & grab it. Savvy ones have seen this time coming and are ahead of the curve.
2. Database Building

High Street agents already maintain a list of contacts but extra effort to expand it can bring huge rewards.

Make sure that your own website has a customer-acquiring system embedded; we are starting to market one that has a seriously impressive ROI.
3. A Polished Pitch

It’s hard enough to secure that market appraisal appointment, however, the real pressure starts once over the threshold.

Professional, persuasive and trust-inducing presentations, that avoid pulling down competitors, will help lift your closing ratio.
Read 11 tweets
11 Nov 21
With the culling of property newspaper advertising & print marketing in general too, where now lies the general marketplace for all things property?

The portals? Nope, they're just property directories & entertainment channels.

Radio/TV? Nope, too transitory + very expensive!
How about an estate agent's own website?

You've already spent money creating it, why not let it earn its keep & work hard for your business?

Change people's perception & utilise it as your very own digital local newspaper where there can never be any intrusion by competitors.
Drive traffic to it, build an audience & capture visitor's email addresses.

Regard your database as your subscribers, interact with them often just as newspapers do.

If you can't pull people into your physical office, the least you can do is pull them into your virtual office!
Read 11 tweets
25 Oct 21
All the PCs in our office have this site - rummage4.it - as their Home Page.

This is a search engine for Google.

An interrogator of Google.
Why would anyone create such a site?

Here's the explanation as displayed on the website.

This one of a suite of tech products devised by @Robert_May_.
The options on the Home Page now include the facility to search within @rummage4_prop using the incorporated icon.

The search box automatically picks up any property reference and asks the following:
Read 8 tweets

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