Are property portals necessary in 2022?
The high buyer demand we’re seeing largely obviates the need for a property listing aggregation site.
We’re seeing lots of reports of 20 – 25% of sales taking place off-portals.
Portals fail to present a full picture of the market.
The high buyer demand we’re seeing largely obviates the need for a property listing aggregation site.
We’re seeing lots of reports of 20 – 25% of sales taking place off-portals.
Portals fail to present a full picture of the market.
With currently 19 or 29 buyers for every property (which ever report you prefer to quote), people waiting for portal alerts or manual checking the feeds themselves are risking a ‘snooze, you lose’ scenario.
Many properties are snaffled up on the first viewing (FOMO in action).
Many properties are snaffled up on the first viewing (FOMO in action).
Low stock levels cause agents a huge problem of a different variety; the return on the investment they receive from advertising on the portals.
Many agencies are spending £2000+ every month alone on @rightmove at a time when they have the lowest number of available properties.
Many agencies are spending £2000+ every month alone on @rightmove at a time when they have the lowest number of available properties.
You can’t continue to spend that amount of money when your register is consistently in single figures, or close to this, and where there’s no early signs of improvement.
Something must give eventually.
Will agencies actually give priority to portals over staff numbers?
Something must give eventually.
Will agencies actually give priority to portals over staff numbers?
Agents are notorious for chopping their marketing budgets at the first sign of trouble. Those times are a-coming, fast.
Streetwise agents are already preparing to move away from @rightmove, if not already, many from portals altogether.
It’s the perfect market for this.
Streetwise agents are already preparing to move away from @rightmove, if not already, many from portals altogether.
It’s the perfect market for this.
There are numerous alternatives to portals that we believe can give a better overall ROI.
Lots of agents are having success with social media especially when done in combination with their own agency web site (a huge priority right now IOHO).
Best one for us, however, is.....
Lots of agents are having success with social media especially when done in combination with their own agency web site (a huge priority right now IOHO).
Best one for us, however, is.....
The humble agent-owned/controlled, @Google-optimised, low-cost #hyperlocal property search platform!
We started promoting this concept during the first lockdown & intended it to cover the whole of Yorkshire. We set up and maintain @YorksPropPortal to this day for this purpose.
We started promoting this concept during the first lockdown & intended it to cover the whole of Yorkshire. We set up and maintain @YorksPropPortal to this day for this purpose.
The beauty of a #PSP is that there is no geographic restraint, you can focus all the way down to a single road if that is what you want.
All that is required is for agents to collaborate on such a project – not so easy if you know the industry and its history!
All that is required is for agents to collaborate on such a project – not so easy if you know the industry and its history!
We offer to gauge reaction to the idea in your location & then go through the steps of setting up, all the way to the launch.
Listings will simultaneously appear on @rummage4_prop & @YorksPropPortal once this is set up.
High-cost national portals? Who really needs them?
Listings will simultaneously appear on @rummage4_prop & @YorksPropPortal once this is set up.
High-cost national portals? Who really needs them?
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