Here's a hypothetical breakdown if our agency were to be handling @chrismeadej & @crossnetgame's influencer seeding efforts over the course of a year…
@chrismeadej we’d love to work with you and come alongside your team to turn your influencer seeding program around!
🧵🧵👇👇
@chrismeadej we’d love to work with you and come alongside your team to turn your influencer seeding program around!
🧵🧵👇👇
https://twitter.com/chrismeadej/status/1478386222217273349
2/ Let's dive right in - here's a breakdown of the value that'd be provided over the course of a year!
MIN of 375 influencers posting 720 - 1,080 UNIQUE assets
Organic Revenue Performance: $675,000
Impact on Paid Media Performance: Lower CPAs at greater scale
MIN of 375 influencers posting 720 - 1,080 UNIQUE assets
Organic Revenue Performance: $675,000
Impact on Paid Media Performance: Lower CPAs at greater scale
3/ Let’s break this down if @Cody_Wittick & I's agency were to execute:
Annual Agency Cost: $90,000
At this cost, we’d identify & reach out 6,000 influencers (500 per month) with “No Strings Attached” messaging
$90,000/6,000 influencers =$15 per influencer
Annual Agency Cost: $90,000
At this cost, we’d identify & reach out 6,000 influencers (500 per month) with “No Strings Attached” messaging
$90,000/6,000 influencers =$15 per influencer
4/ Check out this thread to see the difference between influencer gifting vs influencer seeding.
Understanding this is a must.
Understanding this is a must.
https://twitter.com/Cody_Wittick/status/1356662066489118720?s=20
5/ This agency cost entails everything surrounding:
👉 Identification (ID’ing the RIGHT influencers)
👉 Communication management (optimized flows)
👉 Analytical tracking/reporting
👉Content editing
👉 Etc.
👉 Identification (ID’ing the RIGHT influencers)
👉 Communication management (optimized flows)
👉 Analytical tracking/reporting
👉Content editing
👉 Etc.
6/ Out of the 6,000 influencers that we ID and reach out to, we’d anticipate a MIN. Of 20% of them opting in to receive your product after going through our communication flow
7/ This would lend itself to 1,250 influencers receiving @crossnetgame's product "No Strings Attached"
8/ Out of the 1,200 influencers that receive @crossnetgame's product, we’d anticipate a MIN.. Of 30% (360 influencers) of them ultimately posting on average 2-3 pieces of content each...
FREE of cost.
FREE of cost.
9/ They posted under no contractual agreement with no incentivizations whatsoever & of their own free will..
Absolutely FREE of cost
Absolutely FREE of cost
10/ Each month this would entail a MIN of 30 influencers posting 60-90 assets each.
Over the course of a year this would be a MIN of 375 influencers posting 720 - 1,080 individual assets
Over the course of a year this would be a MIN of 375 influencers posting 720 - 1,080 individual assets
11/ Let’s move forward with the minimum output expectations, to showcase the value @chrismeadej & @crossnetgame would be getting from this not only monthly, but also over the course of the year
12/ With each of the 30 influencers posting 2-3 assets - that’s how you get 60-90 assets.
When we take in between 60-90 assets that are in fact posted, we end up with 75.
So here’s a hypothetical breakdown:
When we take in between 60-90 assets that are in fact posted, we end up with 75.
So here’s a hypothetical breakdown:
13/ 3.75M Impressions (50,000 Avg Following x 75 posts)
37,500 Website Visits (1% CTR)
375 Conversions (1% CR)
375 conversions per month x 12 months = 4,500 conversions
4,500 x $150 MSRP = $675,000
37,500 Website Visits (1% CTR)
375 Conversions (1% CR)
375 conversions per month x 12 months = 4,500 conversions
4,500 x $150 MSRP = $675,000
14/ $675,000 from organic performance alone over the course of the year….
15/ Also, I’d genuinely say this hypothetical is incredibly conservative, especially with TikTok’s organic algorithm being on FIRE right now…
This singular post alone within one of our last campaigns with M&Ms achieved 3.5M views in of itself…
This singular post alone within one of our last campaigns with M&Ms achieved 3.5M views in of itself…
17/
Not to mention, the above is only HALF of the value here:
Check out this Twitter thread on how to think about this strategy financially when it comes to the content you'll be receiving from it (60-90 unique assets monthly) to be repurposed into paid media EACH month.
Not to mention, the above is only HALF of the value here:
Check out this Twitter thread on how to think about this strategy financially when it comes to the content you'll be receiving from it (60-90 unique assets monthly) to be repurposed into paid media EACH month.
18/ Organic performance is half of the value, while the content is the other half.
https://twitter.com/TaylorLagace/status/1369366175566675972?s=20
19/ Now let’s subtract the costs that @chrismeadej had provided in his post- inclusive of our agency fee...
These costs are reflective of our agency fee as well as all other costs over the course of the year
These costs are reflective of our agency fee as well as all other costs over the course of the year
20/ Cost breakdown:
$90,000 (Agency Fee)
$50,000 ($40 COGS x 1,250 products)
$18,750 ($15 Shipping Fee x 1,250 products)
$5,000 ($4 Warehousing Overhead x 1,250 products)
Total Cost: $163,750
$90,000 (Agency Fee)
$50,000 ($40 COGS x 1,250 products)
$18,750 ($15 Shipping Fee x 1,250 products)
$5,000 ($4 Warehousing Overhead x 1,250 products)
Total Cost: $163,750
21/ $675,000 / $163,750 =
+4x ROI on organic performance along…
+4x ROI on organic performance along…
22/ Not to mention what are 720 - 1,080 UNIQUE individual assets worth to your business to run in your paid media efforts.
23/ This content
- created by professional content creators who have proven to produce content that goes viral on the platforms your brand is looking to advertise on -
will inevitably enable unprecedented scale while also driving down your ad account’s CPAs…
- created by professional content creators who have proven to produce content that goes viral on the platforms your brand is looking to advertise on -
will inevitably enable unprecedented scale while also driving down your ad account’s CPAs…
24/ If you still don't believe in the process, check out this thread on how our team did this on behalf of M&M's in an award winning manner!
https://twitter.com/TaylorLagace/status/1435284719554359300?s=20
Correction:
1200* influencers receiving product
1200* influencers receiving product
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