Thread by @blackhatwizardd

Precisely nobody is buying your offer if you can't explain what it actually does.

1. Quantify

2. Guarantee.

Here's how to do that.

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THREAD

Let's say you sell web design.

"I'll make you a pretty website"

Laziest offer of all time.

Zero communication of value

If you want to ACTUALLY make money you have to quantify what the website will do.

The website's function is to INCREASE CONVERSIONS.

"This site will double your sign ups or you pay nothing"

This is often completely achievable by transitioning somebody from a standard wordpress type nonsense to a funnel.

Clickfunnels --> Opt-In --> VSL sales page

Now your offer is taking people who sell (probably info products like courses and coaching) from their standard non-funnel site to a funnel.

There is almost no situation on Earth (in particular for info products) where conversions won't increase from transitioning to a funnel

I need to make something abundantly clear.

People buy something because either

1. It will make them more money
2. It will make them healthier
3. It will make them more attractive

If you are selling something

And you can't make sales

It's because the prospect is unable to make the connection between your product with any of those 3 outcomes.

NOBODY BUYS ANYTHING FOR ANY OTHER REASON THAN THOSE 3.

So if you ARE selling something that you have not quantified

It was because BY HAPPENSTANCE the prospect WAS able to make the connection (internally, without telling you)

But most people are NOT SMART so you have to clearly weigh it out for them.

"I will do this for you SO you can have this result achieved"

New funnel --> more sales --> more money --> (on long enough time scale, becoming more attractive from obtained new wealth)

Reworking of resume as a service --> better job --> more money --> higher status --> more attractive to opposite sex

You're selling yachts --> higher status --> more attractive to opposite sex

Quite literally every offer, product, and service on Earth is purchased by somebody to obtain these outcomes.

SPELL IT OUT

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