Thread by @justdebbb

Link building tactics that aren't "dead"

🤝 Guest posting
🔗 Unlinked mentions
📣 HARO

Here's how to do these the right way 👇

I chose these three because:

• they're relatively easy to do
• there are tools that help make these easier to do
• they all add value (probably the most important factor)

FYI, this is part two of my mega thread from last week (I'd recommend reading this one first):

https://twitter.com/justdebbb/status/1479110226703884294

#1 🤝 Guest posting

Most guides out there will tell you to search for:

"[topic] + write for us"
"[topic] + guest post"

Or some variation of that. There's nothing wrong with this approach.

But, let me tell you a secret...

🤫

It's very possible to get guest posts on sites that don't publicly advertise it.

Now, this is NOT permission for you to spam every blog out there, but hear me out.

You can guest post where everyone else is guest posting, or, focus your efforts on sites that might actually drive relevant traffic to your site.

Which would you choose?

Why not both?

Think about the authoritative sites in your niche. Try building a relationship with them first, if possible. Actually read their blog.

Then, pitch something that's useful for them.

The key here is "useful FOR THEM".

Think less about how you can benefit, and more about how can you use your team's expertise to write something valuable for their blog.

If they already wrote about the topic you pitch, your email is going straight to the bin. It only takes two seconds to double check.

#2 🔗 Unlinked mentions

It goes something like this:

1. Set up an alert
2. Filter out results from your own domain
3. Get a weekly email, identify opportunities that are worth the effort
4. Send an email

Beyond the basics, you should also...

1) Spice up your ask 🌶

Offer to share the updated post with your audience (assuming it's relevant to them). This makes it a win-win.

2) Ask for a link to your most relevant page 🔗

Depending on what's the topic of the page that your unlinked mention is on, keep in mind that you may be able to suggest a backlink to a page that isn't your homepage.

e.g. your product page might be more relevant

3) Automate (not required) 🤖

If you see success with this tactic, it may be worth automating some parts of it such as the email portion. You can do this with a Google Sheets + @zapier

Remember: the fresher the content is, the more likely you can turn mentions into links.

#3 📣 HARO

This stands for "Help a Reporter Out". Journalists and writers are often on the lookout for quotes from experts to include in the content they write.

Links aren't guaranteed though.

When using it for the 1st time, I was overwhelmed by the # of emails I'd get.

I'd set up rules to auto-archive anything without a certain keyword.

Thankfully, now there are freemium tools like @LinkSourcery where you can filter for certain keywords.

On Twitter, you can also monitor hashtags like #journorequest #prrequest for additional opportunities.

Aside from HARO, I'd also recommend signing up for @HelpaB2BWriter! I've secured a few link opportunities from there as well.

Remember that at the end of the day, link building is a lot about relationship building.

Also, link building tactics can vary across different industries. The ones above generally work well in most.

I highly recommend doing an audit of your industry 👇

https://twitter.com/TheCoolestCool/status/1479562263182909444?s=20

Before I let you go, here's the extended version of this thread (and the one prior) as a blog post 📝

(h/t to @ItamarBlauer and @aleyda for encouraging me to write a blog post version of these threads)

debbieychew.com/link-building-…

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https://twitter.com/justdebbb/status/1482961027444527104