1/ Welcome back to my quarterly “Netflix Earnings Report”. I put a tight time limit on today’s article because I’m trying to get my #StreamingRatingsReport finished so quick hits only today.

2021 Q4 Edition. End of year!
2/ As always, I write this before I read what the internet says (and collectively decides is true). To keep my own opinions honest.
3/ Is it just me, or was this a bad quarter?

Curious how the stock reacts, because it had been dropping, so this may have been priced in. But I see more bad news than good.
3/ Let’s start U.S. subscribers. Or UCAN, with Canada. This is the best quarter of growth since 2020 Q2, with 1.2 million adds. So good! But honestly, with only 3 million global adds forecast in Q1 2022, you have to wonder if the US is tapped out on adds.
4/ I'll update my long term subscriber trends, but with this quarter, Netflix is officially grew in the UCAN by 1.7%. Since 2018, that's growth of 16%. Since 2019, that's growth of 11%. In other words...growth really is slowing.
5/ So if you see someone forecasting growth in the UCAN above 80 million subs in the next five years, I'd ask for the data.
6/ Free cash flow. (Profit is opinion; cash is a fact) was negative for the year.

That surprises me. I thought they’d go all out to keep it positive this year. But they still say this matches the “approximately break even” forecast.

entertainmentstrategyguy.com/2021/01/22/net…
7/ So yes, I do think there was an overreaction to last year's FCF being positive. Right now, that was a blip (the Covid Caveat) not a real trend.
8/ But the upside is the negative cash flow bought their two biggest movies (Red Notice and Don’t Look Up), The Witcher and Squid Game. So content wise, great quarter, and it led to gains.
9/ But the cynical among us would note this seems like the opposite of pricing power: Netflix has to spend all the revenue it makes to produce content to keep the revenue coming. If they pull back from content, no one else will, and other Tech firms have even deeper pockets.
10/ If this is a “moat”, I don’t see it. And the FCF is what worries me.
11/ Reading through, this chart screams to me “slowing subscriber growth” a la a Bass Diffusion curve/S-Curve, but that’s only because 2022/2021 are below 2020, which was above 2018/2019, but what do I know.
12/ I also normally don’t do “operating margin”, but going flat seems “sub-optimal” to the bulls case. Again, what do I know.

Honestly, the growth in operating margin has always been the biggest weak point in the bear case. And now?
13/ On to content: Big question for the content junkies: do we get any new stats, or just repeating the Netflix Top 10x4 data?

Yes and no. The cool thing is that they’ll provide the 28-day viewership numbers, maybe even for films that didn’t crack the top 10. I can use that.
14/ No data on mobile gaming.
15/ No specific guidance on FCF, only “cash flow positive going forward”. Which says to me 2022 is lower than $1B.
16/ And back to real life. The answer is the market did not like this earnings call.

Basically, now flat since July 2020, when it went to $500 on Covid lockdown news.
17/ Apparently Disney also getting hammered. If you read my Ankler column today, this paragraph explains that:

theankler.com/p/esg-the-wors…
18/ Man, meant to highlight this too:

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More from @EntStrategyGuy

Sep 23, 2021
Man, what a WEEK! for Nielsen ratings. I'm filled to bursting with thoughts. And I should be writing my actual report, but here's a quick teaser. For film.

The top 30 here.
So last week I said we'd have a film showdown between Cruella on Disney+, Vacation Friends on Hulu and He's All That on Netflix.

Cruella--going to SVOD from PVOD, the Pay 1 window now--wins going away.
What's fun about this is that it's the second real knock on the idea that "straight-to-streaming" drives additional sign ups.

With Raya we had one data point, but Cruella did about as well.
Read 13 tweets
Jul 21, 2021
Netflix Earnings Report - Thread 2

The Content Thread
1/ Let’s start with flashy headline:

This might be Netflix’s worst quarter for Original Content since early 2019!
2/ Here’s the outline of today’s thread. First, I’ll review the high level data for TV and Film.

Then I’ll focus on a few factoids that all indicate this was a bad quarter for content.

Then we’ll finish with the potential bright side for Netflix.
Read 35 tweets
Jul 20, 2021
I lied. I'm still on.

Logging off soon.

Any other really good takes? Feel free to pump your own stuff.
Here's from @loudmouthjulia

(Glad she's still at it as a civilian!)

Read 8 tweets
Jul 20, 2021
1/ Time for the #NetflixEarnings Report Threads.

2021 Q2 on 20July21.

This thread will be strategy, financials and subscribers. Content will get its own thread. (With way more charts.)
2/ Without having looked--honestly, I just spent the last 100 minutes reading the 10K and updating my charts/graphics--I think lots of people are going to hop on Netflix for a down quarter.

But the mood felt like it was going to be a miss...
3/ ...and beside two key numbers, this doesn't feel that bad.

But I should try to give a bigger thesis. Right? Like something flashy? Viral like?
Read 24 tweets
Mar 25, 2021
So I don't want to do this, but can I rehash a conversation I had with @RichLightShed?

The thesis I had back in June of 2019 is that, well, MCU movies are very very popular. The evidence, was, you know, all the money? That they made?

Moreover, knowing that if something is popular in one window, it is popular in future windows too--literally one of three core principles of video entertainment--I long speculated that Marvel films on Netflix were INCREDIBLY popular.
As I tweeted above, I think over long time periods--say a year or more--the MCU films have more total viewership than the vast majority of Netflix originals.

But could I prove this?

No.
Read 12 tweets
Mar 25, 2021
1/ Okay, streaming ratings report time. Reminder, this is primarily (but not only) using @nielsen data for the week of February 15-21st.

$NFLX #Netflix @hulu $DIS @disneyplus

entertainmentstrategyguy.com/2021/03/25/did…
2/ Here's a thread blasting out insights.

First up, we have a new COLOR! That's right, for the first time since I've been tracking (going to last March) Hulu made the list.

Big round of applause for #nomadland Image
3/ Also, #floraandulysses definitely beat my expectations and made the list. Though, it wouldn't have made the weekly top ten, which is a good "rule of thumb" for if something is very popular. Image
Read 9 tweets

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