3/ Also, #floraandulysses definitely beat my expectations and made the list. Though, it wouldn't have made the weekly top ten, which is a good "rule of thumb" for if something is very popular.
4/ Meanwhile, #AvengersEndgame stayed on the list for another week.
This is sooooooo fascinating, I'll do a separate thread on it.
5/ As for TV, the big question for me this week was, "Why did The Crew" starring Kevin James do so poorly.
6/ Meanwhile, WandaVision continues to grow week over week. It's crushing it.
7/ For more insights, charts and all the details, check it out.
Or sign up for my newsletter, which I'm sending this out to as well each week.
Moreover, knowing that if something is popular in one window, it is popular in future windows too--literally one of three core principles of video entertainment--I long speculated that Marvel films on Netflix were INCREDIBLY popular.
As I tweeted above, I think over long time periods--say a year or more--the MCU films have more total viewership than the vast majority of Netflix originals.
2/ And I say that even if I was off on a few of my predictions. Because this is when we get a peak insight the “y” or “output” in our models. We get to see if we were right or wrong. And even being wrong teaches us a lot!
3/ In this case, each earnings report where 1. Netflix provides more data and 2. Where we have more sources to cross check that data allows us to build better models and provide better insights.
1/ Starting last week I began unpacking all the data related to the content battlefield in the #streamingwars in 2020. This meant everything from Netflix datecdotes to Nielsen data to Google trends to countless other analytics firms.
2/ The plan is to release the results (the articles) in a few of my favorite outlets (@decider, @whatonnetflix, my site). But in the meantime, I thought I’d share some thoughts on each analytics firms results and what they can tell us.
3/ BTW, I've been so deep into the data, I'm a bit punchy. So pardons if I get too snarky or too sarcastic or the jokes don't land.