It’s not easy to be an email marketer in 2022.
From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.
So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.
So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.
🌈#InclusionAndDiversity can no longer be a PR stunt and limited to social media profiles. Your emails, too, should reflect what your brand stands for. Use appropriate pronouns and ensure that your images and content is inclusive of all races, genders, and sizes.
🧐 #darkmode compatibility cannot be kept on backburner any longer. Your competitors are already sending out dark mode compatible emails – it’s time to buckle up if you’re not there yet.
👫Everyone reads emails irrespective of their abilities and marketers need to take that into account. #emailaccessibility is of prime importance in 2022 and we can't ignore that any longer!
PS: The key is to use more text and less images!
PS: The key is to use more text and less images!
The State of Emails 2022 had us both proud and surprised during the entire process. Go, give it a read and join in our excitement. You can find it here -
mailmodo.com/ebook/state-of…
mailmodo.com/ebook/state-of…
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