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Jan 21 7 tweets 3 min read
It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.
🌈#InclusionAndDiversity can no longer be a PR stunt and limited to social media profiles. Your emails, too, should reflect what your brand stands for. Use appropriate pronouns and ensure that your images and content is inclusive of all races, genders, and sizes.
🧐 #darkmode compatibility cannot be kept on backburner any longer. Your competitors are already sending out dark mode compatible emails – it’s time to buckle up if you’re not there yet.
👫Everyone reads emails irrespective of their abilities and marketers need to take that into account. #emailaccessibility is of prime importance in 2022 and we can't ignore that any longer!
PS: The key is to use more text and less images!
The State of Emails 2022 had us both proud and surprised during the entire process. Go, give it a read and join in our excitement. You can find it here -…

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More from @mailmodo

Jan 24
Email deliverability has kept many marketers awake at night. As part of our State of Email 2022 survey, we interacted with many email marketers and asked them what made deliverability difficult to manage. Here’s a thread about our findings.
(1/7) Nearly 16% of the surveyors do not warm up their domains before sending emails. And that's unfortunate because a proper domain warm-up is essential to getting all of your emails delivered, as without warm up your emails might end up in spam. Image
(2/7) 52.6% of the surveyors increased their daily send by 1.5X in the warm-up phase which is a known and tested method to scale the domain successfully. Image
Read 8 tweets

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