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Jan 26 • 11 tweets • 6 min read
Americans have become addicted to work, with some even glamorizing their lack of free time.

Mental-health professionals bemoaned the rise of what became known as "hustle culture."

Here’s how it happened. 👇

businessinsider.com/hustle-culture… Cartoon graphic of a someone working during the night with o
Back in the 1800s, people didn't work because they enjoyed it, or because it helped them achieve their unique potential, or because it gave meaning and purpose to their lives.

They worked because they had to.

businessinsider.com/hustle-culture… Text graphic that reads: “In 1870, the average American to
Jump forward to the end of the 20th century and thanks to widespread economic growth and massive gains in productivity, spurred by everything from assembly lines to computers, people were working less and earning more.

businessinsider.com/hustle-culture…
But then something strange happened. In Europe, the average workweek continued to get shorter.

In America, the long, steady march toward a more leisurely future came to an abrupt halt.

businessinsider.com/hustle-culture… Graphic shows graph of annual work hours in the US, France a
Work became the central means by which you undertook to live your best life, follow your passion, and change the world.

Working long hours was suddenly the ultimate status symbol.

businessinsider.com/hustle-culture…
In 2018, @wsj reported on Tesla's huge popularity with young engineers, despite making its staff work up to 100 hours a week.

Musk boasted: "There are way easier places to work … but nobody ever changed the world on 40 hours a week."

businessinsider.com/hustle-culture… Graphic shows a photo of Elon Musk with quote that reads: &q
What made hustle culture so powerful was that Americans wanted to live this way. They were told it was fun, and therefore not really work.

They were told it would make their lives worthwhile and complete.

businessinsider.com/hustle-culture… Quote from Steve Jobs that reads: "Your work is going t
Millennials and Gen Z, in short, had fully embraced the "work is life" ethic they inherited from their boomer forebears.

A 2018 Pew Research Center study found that some 95% of them said having a job or career they enjoyed was important to them.

businessinsider.com/hustle-culture… Statistic graphic showing percentage of American teenagers t
But when the coronavirus pandemic struck, the question of why we're all working so hard suddenly became foremost in the minds of millions.

Virtually overnight, our jobs started to feel way less important than our personal lives.

businessinsider.com/hustle-culture… Text graphic that reads: Last year, when the Pew Research Ce
The way work is glorified in the United States is both a historical and geographical anomaly, a recent American invention.

Differences between the US and Europe in terms of work patterns are still very much apparent.

businessinsider.com/hustle-culture… Graph shows minimum number of paid leave days, by country
To read more from this “work hustle” deep dive, subscribe to @thisisinsider. 👇

businessinsider.com/hustle-culture…

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Jan 27
The Federal Reserve spent 12 years creating an “everything bubble” … and now it has to pop it.

@CLeonardNews breaks down what exactly that means for financial markets and average Americans — and who the winners and losers will likely be.👇

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Jan 27
Since Nike CEO John Donahoe started, the company’s shares are up 46%, creating more than $75 billion in shareholder wealth. But to some, the success has come at a cost as current and former insiders are worried about an exodus of Nike veterans.👇

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Jan 24
One year ago, Peloton couldn't make bikes fast enough.

Now, it has too many bikes and not enough people buying them.

This is how the pandemic sensation got here. 👇

businessinsider.com/peloton-timeli…
Peloton stock soared in 2020 as the world adjusted to lockdowns, and those with $1,500 to drop on an exercise bike looked for a safe way to get their fitness fix.

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Jan 17
Employers' lackluster response to the pandemic has triggered a "Hidden Resignation," as more workers report being actively disengaged from their jobs.

Here's what's going on. 👇

businessinsider.com/hidden-resigna…
Workers aren't just quitting their jobs.

Many employees, disillusioned with the way their companies are mishandling the new realities of work, no longer feel able or motivated to devote themselves to their jobs the way they did before the pandemic.

businessinsider.com/hidden-resigna…
There are, of course, plenty of Americans who are actually leaving their jobs.

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businessinsider.com/hidden-resigna… Photo shows a person working at their desk with their hands
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Jan 11
Moon Juice has become an international wellness brand with their products — like the $38 “Sex Dust” — being sold everywhere from Sephora to Nordstrom. But ex-employees said founder Amanda Chantal Bacon put the brand’s image before their well-being.

businessinsider.com/moon-juice-ama… Photo graphic featuring an image of Moon Juice founder Amand
Since launching Moon Juice as a single juice shop in January 2012, Bacon has turned the Los Angeles-based company into a brand with upward of $20 million in annual sales.

But part of the allure isn’t just the products, it’s Bacon herself.

businessinsider.com/moon-juice-ama…
Employees bought into Bacon’s dream of $12 cold-pressed juices and love and light.

But many of the 20 ex-employees interviewed said they soon realized the quirks that made her a wellness influencer could be frustrating to deal with in real life.

businessinsider.com/moon-juice-ama…
Read 12 tweets
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Jan 3
2021 saw a record high amount of quits.

If the rest of the country is shocked by the labor shortage, Kentucky's is decades in the making.

Here's why it's the epicenter of America's Great Resignation. 👇

businessinsider.com/how-to-solve-l…
Kentucky's quit rate has been especially high compared to most other states during the pandemic, but it was higher than the national average long before.

"The truth is that something has been amiss for a long time," wrote @KyChamberFdn.

businessinsider.com/how-to-solve-l… Graph shows the quit rate in Kentucky and in the United Stat
💼 It's tough to be a worker — and an employer.

Look at Kentucky's minimum wage workers, who have kept earning $7.25 for the past 12 years while the federal minimum hasn't increased and most other states and localities have moved to raise it.

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Read 12 tweets

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