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Jan 27 • 12 tweets • 7 min read
Since Nike CEO John Donahoe started, the company’s shares are up 46%, creating more than $75 billion in shareholder wealth. But to some, the success has come at a cost as current and former insiders are worried about an exodus of Nike veterans.👇

businessinsider.com/nike-ceo-john-… Photo of Nike CEO John Donahoe with text that reads, "N
In January 2020, when Donahoe started at Nike, the sneaker giant was facing its #MeToo moment and a series of scandals.

Donahoe offered a chance for a fresh start.

businessinsider.com/nike-ceo-john-…
On March 15, 2020, Nike closed stores across Western Europe and the United States as the pandemic raged across the globe. The company’s sweeping response included philanthropic donations, continuing to pay retail workers, and more.

businessinsider.com/nike-ceo-john-… Chart that shows Nike's stock price (NKE) increasing between
In mid-2020, as the #BlackLivesMatter movement gained prominence, Donahoe and Nike announced a $40 million commitment to Black communities, and the company’s Jordan brand promised a separate $100 million investment.

businessinsider.com/nike-ceo-john-… Graphic featuring a quote from current Nike employee that re
In response to ongoing criticism about a lack of internal opportunities for employees of color, Donahoe ramped up the hiring and promotion of diverse candidates.

businessinsider.com/nike-ceo-john-… Graphic with text that reads, "In its most recent corpo
Also in June 2020, Nike reported a $790 million quarterly loss, the second largest in company history. In response, Donahoe announced the Consumer Direct Acceleration, which was a sweeping reorganization to promote direct and digital sales.

businessinsider.com/nike-layoffs-j… Chart that points to June 25, 2020. The text reads, "Ni
But its greatest impact fell to the employee level.

It’s unclear how many employees Nike laid off, but in a massive-layoff notice filed with its home state of Oregon in 2020, Nike said it parted ways with 700 of its 12,800 workers at its headquarters.

businessinsider.com/nike-layoffs-j… Chart that shows Nike's stock prices increasing from Jan. 12
Donahoe’s defenders also said criticism of the organization’s execution misses the bigger point: The new strategy is a winner.

In North America, digital sales increased 40% in the company’s most recent quarter, a staggering number for a Fortune 100 company. Chart showing Nike's stock prices from January 12, 2020, to
As Donahoe’s second anniversary neared, he once again faced challenges, starting with China. Nike reported a 24% quarterly sales drop in China in December.

businessinsider.com/nike-ceo-john-… Text graphic featuring a quote from Matt Powell, senior advi
Donahoe will be facing these challenges with a significant loss of institutional knowledge.

At least 20 high-level executives left the company in the first half of 2021 alone. And the departures seem to be picking up speed.

businessinsider.com/nike-executive…
While Donahoe has been bullish on earnings calls about the company’s product pipeline, insiders worried the talent drain will affect product development.

A former designer said the loss of footwear talent won’t be visible on store shelves for at least a year. Text graphic from a former designer at Nike that reads, &quo
What Donahoe does next will be crucial, Nike watchers say.

Subscribe to @thisisinsider for the full story.👇

businessinsider.com/nike-ceo-john-… Graphic featuring a quote from a former Nike employee that r

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Jan 27
The Federal Reserve spent 12 years creating an “everything bubble” … and now it has to pop it.

@CLeonardNews breaks down what exactly that means for financial markets and average Americans — and who the winners and losers will likely be.👇

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Jan 26
Americans have become addicted to work, with some even glamorizing their lack of free time.

Mental-health professionals bemoaned the rise of what became known as "hustle culture."

Here’s how it happened. 👇

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Back in the 1800s, people didn't work because they enjoyed it, or because it helped them achieve their unique potential, or because it gave meaning and purpose to their lives.

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Jan 24
One year ago, Peloton couldn't make bikes fast enough.

Now, it has too many bikes and not enough people buying them.

This is how the pandemic sensation got here. 👇

businessinsider.com/peloton-timeli…
Peloton stock soared in 2020 as the world adjusted to lockdowns, and those with $1,500 to drop on an exercise bike looked for a safe way to get their fitness fix.

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Jan 17
Employers' lackluster response to the pandemic has triggered a "Hidden Resignation," as more workers report being actively disengaged from their jobs.

Here's what's going on. 👇

businessinsider.com/hidden-resigna…
Workers aren't just quitting their jobs.

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businessinsider.com/hidden-resigna…
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businessinsider.com/hidden-resigna… Photo shows a person working at their desk with their hands
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Jan 11
Moon Juice has become an international wellness brand with their products — like the $38 “Sex Dust” — being sold everywhere from Sephora to Nordstrom. But ex-employees said founder Amanda Chantal Bacon put the brand’s image before their well-being.

businessinsider.com/moon-juice-ama… Photo graphic featuring an image of Moon Juice founder Amand
Since launching Moon Juice as a single juice shop in January 2012, Bacon has turned the Los Angeles-based company into a brand with upward of $20 million in annual sales.

But part of the allure isn’t just the products, it’s Bacon herself.

businessinsider.com/moon-juice-ama…
Employees bought into Bacon’s dream of $12 cold-pressed juices and love and light.

But many of the 20 ex-employees interviewed said they soon realized the quirks that made her a wellness influencer could be frustrating to deal with in real life.

businessinsider.com/moon-juice-ama…
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Jan 3
2021 saw a record high amount of quits.

If the rest of the country is shocked by the labor shortage, Kentucky's is decades in the making.

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businessinsider.com/how-to-solve-l…
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"The truth is that something has been amiss for a long time," wrote @KyChamberFdn.

businessinsider.com/how-to-solve-l… Graph shows the quit rate in Kentucky and in the United Stat
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Look at Kentucky's minimum wage workers, who have kept earning $7.25 for the past 12 years while the federal minimum hasn't increased and most other states and localities have moved to raise it.

businessinsider.com/how-to-solve-l… Photo shows a billboard with “Now hiring!” in large lett
Read 12 tweets

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