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Mailmodo Profile picture
@mailmodo
Jan 27, 2022 • 7 tweets • 3 min read • Read on X
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#Emailmarketing is an art of optimizations.

So, it is only natural for us to include questions about open rates, list hygiene, and segmentation practices in the State of Email 2022 survey. Here's a thread about what we found out -
(1) The average open rate recorded by the surveyors is greater than 20%.
(2) 47.6% of the surveyors have used Send Time Optimization for over 50% of their email campaigns. This is one of the most popular uses of AI/ML in email marketing.
(3) 50% of the surveyors segment their list randomly during an A/B testing campaign based on open rate; This is alarming as right segmentation during A/B testing is essential to create balanced sampling without any bias.
(4) 67.7% of the surveyors have not conducted an RFM (Recency Frequency) analysis of their customers resulting in lower rate of response and customer lifetime value (LTV).
(5) 71% of the surveyors send different email campaigns to non-active/dormant users and engaged users. For e.g. they send re-engagement campaigns to a user who is not engaging, and theregular campaigns to active subscribers.
(6) Our State of Emails 2022 has more insights on these results and covers everything related to #emailmarketing in a single source. Go, get your hands on the full report now - mailmodo.com/ebook/state-of…

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More from @mailmodo

Mailmodo Profile picture
Jan 19, 2023
If you’re overwhelmed by the upcoming trends in the email marketing world and need to catch up, then, worry not! 💡

Check this thread to learn the best suggestions from leading marketing experts 🧵
Your team needs to be on the same page with your email program. 💯
Here's how @LaurenEmailGeek emphasized the importance of everyone being aligned on what's important for driving results with emails in “State of Email 2023.”
AI can be a marketer's best friend if we learn how to use it tactfully. Here's what @RadekKaczynski has to say about this
Read 10 tweets
Mailmodo Profile picture
Jan 19, 2023
Want to know the truth behind email marketing myths?!!!!!??
We got you covered.😇

We have debunked the top 7 marketing myths in our report State of Email 2023.
Myth #1: It’s a good idea to remove/hide the unsubscribe button to reduce unsubscribed.

By removing the unsubscribe button, you will lower the number of unsubscribes. But is it a GOOD idea? Definitely not!!!❌
Myth #2: Avoiding spam trigger words can help you land in the inbox.

No!!!

By simply avoiding spam words, you can no longer avoid the spam folder. You need to focus on many factors rather than just trying to avoid spam words if you want to land in people’s inboxes.🤓
Read 8 tweets
Mailmodo Profile picture
Jan 18, 2023
Email is the most powerful marketing tool you have in your arsenal. Here are a few tips to improve your email design. These tips are handpicked from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023
20% of the surveyors use code to create their email templates from scratch. Nearly 73.3% of people are using various tools like drag-and-drop email editors or email template creators to create their email templates.
26.7% sent out campaigns with an image-only email in 2022.
Read 6 tweets
Mailmodo Profile picture
Jan 18, 2023
Wanna learn from our survey and how you can use this data to improve your email marketing? Here are a few insights on email deliverability from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023
The top 3 marketing channels for respondents were email marketing, paid search, and organic search.
The main objectives for email marketers in 2022 were product awareness and promotion, followed by retention. In 2023, however, email marketers seem keen on retention more than the usual promotional intention.
Read 8 tweets
Mailmodo Profile picture
Jul 15, 2022
We’re overwhelmed with the response to the #SaaSEmailFlows resource. Thank you to all those who’ve contributed to bring it to life. Here's a recap 👇🏼
Start with a warm welcome, introduce your brand and tell your customers what to expect
If the user has entered into the funnel by downloading a resource, ask for feedback and provide solutions for their pain point
Read 19 tweets
Mailmodo Profile picture
Feb 2, 2022
If the #emailgeeks had to declare a buzzword for the entire fraternity in 2021, it would be AMP emails. Naturally, the State of Emails 2022 would be incomplete without a discussion on this topic.

So, we quizzed our respondents about AMP in our survey, and here's what we learned
1) Only 24.8% of the surveyors sent AMP emails in 2021 while 75.2% of people didn't explore this functionality at all.
2) 47% of email marketers are still not aware of the potential of AMP emails close followed by those who do not have the coding expertise. (Memo: Mailmodo lets you create and send AMP emails without any coding)
Read 8 tweets

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