Thread by @B2BJeff

When you sell customers based on value instead of price, good things tend to happen.

For instance...

- Win rates go up
- Prices go up
- Margins go up

Customer satisfaction, retention, loyalty… all go up

So if you’re not up to speed on the Value Proposition Funnel, here's the guide with everything you need to know.

Get step-by-step strategies, tactics, templates and real-world case studies...

The Value Proposition Funnel: How to Sell Customer Value Instead of Price

buff.ly/3Gss0Wb

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#b2bsales #b2bmarketing #growth #funnels