1. Be Social. Dive into relevant conversations especially those done by thought leaders in your industry 2. Make use of social media management tools such as @buffer, @hootsuite to post on multiple channels or schedule content
3. Join groups and chats in your area of interest. Participate in them and often show up to others. In the process, you’ll learn, share your expertise, tell your brand story and build meaningful network who can refer you for business. #AfricaTweetChat
4. Curate #content for your audience on social media. Most people follow thought leaders not necessary for the original content but to find a reliable source for other helpful material.
5. Post polls, surveys, or questions as a way to create interactivity.
6. Make sure that your response to comments or comment on other people’s posts regularly
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Some brands have developed a phobia towards influencer marketing not because the influencers don’t deliver but because they are choosing wrong influencers for their brand campaigns.
Do they even know what is niche influencer marketing?
Niche Influencers: They focus on a specific area of interest hence, considered experts in their niches.
Most of their content is targeted towards those who share the same interests as them. Because of this, they form strong connections with their followers.
Who are the right influencers?
1. They relate to your brand operations 2. They include of different creatives with mastery of content creation & sharing tips: memes, videos, texts, GIFs etc 3. Authenticity – In-authenticity turns off followers