Thread by @GiordMarco96

Some tips and advices for fresh graduates and/or people willing to start in #SEO.

This is a very practical and brutal thread 🧵

P.S. Some tips may be specific to certain countries/geographical areas.

You don't need a degree to excel in SEO. There are so many examples to support this take.

Imho Economics/Mktg and Computer Science are great backgrounds tho

There are different types of SEOs. Forge your own path and see which you like the most.

In my case, I prefer data and content, I am not a big fan of other approaches. This doesn't mean that I don't respect them and treat them as equal!

Don't waste money on courses, you can just study from this link:

learningseo.io

Knowing how to use the most common tools is the bare minimum, you can use Udemy or attend some free courses to solve this issue.

I know, who cares about tools if you don't know SEO, but it's what they may ask you when hiring.

Always and I repeat, always, have a hobby website or some domain where you can practice and test ideas.

This will be part of your portfolio!

Speaking of which, build a portfolio, it doesn't matter where, it can also be on a social media like LinkedIn.

Show practical examples of what you achieved or can do. No one cares about degrees, show real value.

Networking is another sacred topic. If you're a fresh graduate you should already have some exposure to the importance of connecting to people.

Bring this to the next level and use Twitter/LinkedIn to build personal branding.

Please, learn Python/R/SQL (at least 1) if you have an Economics or CS background, it will make your life way easier.

I studied R at uni and it helped my career, although I got real value from self-taught study, not the base R that I studied.

SEO is the least academic subject I know, this is why your uni background is said to be secondary.

However, you can apply what you learned to make yourself a better professional and person as a whole.

Culture is important. While knowing something may not have a direct connection to what you do in SEO, it can help you with all the rest.

You don't need a degree, but a good degree is still pure gold!

Apply as soon as possible, don't waste time. Make practice and create personal projects or help friends.

I started with a gaming website in Italy and I've learned a lot of stuff. >>>

>>> Now I'm managing another one and it's quite big for the work we did.

This is how I built my portfolio and where I test my crazy ideas.

With remote work you have better opportunities, build your network across the globe.

I am not an advocate of connecting to people in your country only. You should be open to new perspectives to enrich your mind.

The more diverse your network, the better your growth.

In some countries like Switzerland this is definitely not a problem. You have a lot of super international cities and companies.

In Italy well... let's move to the next point

Take example from other people. Learn what they do and ask specific questions. Have some models and understand who you would like to be in the future.

I should thank a lot of American/English/Indian content creators/SEOs that helped me to learn a load of useful skills.

I think that the best comes from diversity and variety. Take the best from all around the world and create your own learning path.

Don't be mislead by people underestimating others or "gurus" on social media.

Look for a healthy learning environment and create your own ethics based on what you think is right for you.

Be ware of what you read online, SEO myths are a thing.

What you learn at the beginning is super important, it's hard to cancel deeply-rooted beliefs.

Final piece of advice: trust your own gut and continue practicing.

Build a portfolio, hone your skills, apply and repeat.