Some #SEO concepts that are not so common across mainstream resources. They will probably become more known with time (I hope).
This is a thread 🧵
This is a thread 🧵
1. Phrase-based indexing. The usual SEO guide suggests you to put keywords here and there.
You should try to understand common sentences across competitors, it works and it's better!
You should try to understand common sentences across competitors, it works and it's better!
2. Entities. I post about them like everyday but there is often no mention of them in what can be considered "mainstream" beginner material.
Having a CSV with 100K keywords is certainly not going to change anything if you don't know Semantic SEO.
Having a CSV with 100K keywords is certainly not going to change anything if you don't know Semantic SEO.
3. Knowledge Graph. Same as before, it's not a new concept, yet it's not considered mainstream.
It should be one of the key ideas of modern SEO.
It should be one of the key ideas of modern SEO.
4. Syntax. Words weight a lot, especially if you don't have a good syntax.
Everyone talks about the structure and that's great, but what about sentence structure?
Everyone talks about the structure and that's great, but what about sentence structure?
5. Topical maps. Your action plan to start doing real Semantic SEO.
However, it's more common to hear Keyword Research and Content Plan than topical maps.
However, it's more common to hear Keyword Research and Content Plan than topical maps.
6. Understanding data. One of the most common mistakes that you will probably have seen is presenting GSC data without filtering out branded queries.
This is just one example to show you how not understanding data can be fatal.
This is just one example to show you how not understanding data can be fatal.
7. Considering the big picture. Looking at clusters instead of keywords, looking at content and considering important technical fixes, etc.
Imho there is no absolute winner, one should focus on what makes sense, without dismissing the work of others
Imho there is no absolute winner, one should focus on what makes sense, without dismissing the work of others
8. Don't follow a "simple" checklist. Fixing titles, alt texts and tags is not a strategy.
Sure, it can be helpful in some cases. The problem of checklists is that people often misuse them and stop thinking laterally.
Sure, it can be helpful in some cases. The problem of checklists is that people often misuse them and stop thinking laterally.
9. SEO doesn't reduce to SEO alone. You can learn from other fields and apply what you understood to improve your SEO career.
Nonetheless, the best advices you usually read on mainstream resources are the same takes from 10 years ago (kinda)
Nonetheless, the best advices you usually read on mainstream resources are the same takes from 10 years ago (kinda)
10. Google Patents. A lot of useful stuff is buried within patents but it's not as attractive as recycling the same concepts.
Jokes aside, check this out: seobythesea.com
That's all you need, nothing else.
Jokes aside, check this out: seobythesea.com
That's all you need, nothing else.
11. UX/UI. User Experience is essential if you want to create a good experience for your potential customers.
This is not a SEO concepts, it's a totally different subject.
This is not a SEO concepts, it's a totally different subject.
12. Providing actual audits or reports. Let's be honest, a good share of audits/reports are just data dumps from 3-4 SEO tools.
They provide 0 value and make fixes even more complex. Don't be that guy that calls audits this type of work.
They provide 0 value and make fixes even more complex. Don't be that guy that calls audits this type of work.
13. SEO means knowing "some" business. If you are optimizing a tech blog you should have some degree of confidence when creating a topical map.
How can you restructure an e-commerce if you don't have the idea of what they are selling?
How can you restructure an e-commerce if you don't have the idea of what they are selling?
14. Brains win over tools. A shiny new tool is not going to make you better.
Learn some strategy and create a methodology first and then find the most suitable tools.
Learn some strategy and create a methodology first and then find the most suitable tools.
15. Right is not always right. There are some SERPs which make no sense (e.g. bad machine-translated content dominating a SERP).
This can happen and it's part of the game, Google is not perfect.
This can happen and it's part of the game, Google is not perfect.
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