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Shlomo_Genchin Profile picture
@shlomo_genchin
Feb 8, 2022 • 17 tweets • 4 min read • Read on X
Scrolly
How to write headlines. Fast.

If I had only one hour to come up with an ad, that's how I'd do it 👇

[THREAD]
1. Find an Enemy Image
2. Gather Intelligence Image
3. Mind Map Image
4. Find Phrases Image
5. Connect Image
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Whew! That Was a Loooong One. So what do you think, will you try this too?

Follow @shlomo_genchin for more copywriting adventures :)

#copywriting #Marketing

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More from @shlomo_genchin

Shlomo_Genchin Profile picture
Jan 10, 2023
How to brainstorm ad headlines with ChatGPT | A free mini-course

Give me 5 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent 🤖💙 ImageImageImage
1️⃣ Part I: Gain 1️⃣

1. List features Image
2. Features ⇢ benefits
​A feature means nothing if you can’t demonstrate it in a relatable situation. Image
Read 22 tweets
Shlomo_Genchin Profile picture
Jul 26, 2022
12 Pricing Principles That Every Marketer Should Know 💵

A price is not just a number. It always comes with a context, a story.

The wrong story can make a good price seem bad. And vice versa.

Let’s say we want to sell some water👇

[A MASSIVE THREAD]
1. Decoy Pricing ​
The premium costs only a bit more than the decoy but provides much more value. Image
2. Location Pricing Image
Read 17 tweets
Shlomo_Genchin Profile picture
Jul 29, 2021
How I write taglines in 3 simple steps:
Elaborate, Eliminate, and Play.
#Marketing #copywriting #Creative #Advertising
(Thread)
📜Step 1: Elaborate
After researching, I write a short essay with everything that comes to mind about the brand.
Its values, customers, products – everything.
✂️Step 2: Eliminate
I chose between 10-15 words that matter most and scratch out the rest.

🎲Step3: Play
I use these words to make different combinations until I get a slogan that I like.
Read 4 tweets

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