Head of Creative @groundupvc | Teaching myself (and others) how to brainstorm | D&AD & Clio awards winner
Jan 10, 2023 • 22 tweets • 7 min read
How to brainstorm ad headlines with ChatGPT | A free mini-course
Give me 5 minutes, and I'll show you how to turn AI into your creative partner instead of your opponent 🤖💙
1️⃣ Part I: Gain 1️⃣
1. List features
Jul 26, 2022 • 17 tweets • 5 min read
12 Pricing Principles That Every Marketer Should Know 💵
A price is not just a number. It always comes with a context, a story.
The wrong story can make a good price seem bad. And vice versa.
Let’s say we want to sell some water👇
[A MASSIVE THREAD]
1. Decoy Pricing
The premium costs only a bit more than the decoy but provides much more value.
Feb 8, 2022 • 17 tweets • 4 min read
How to write headlines. Fast.
If I had only one hour to come up with an ad, that's how I'd do it 👇
[THREAD]
1. Find an Enemy
Jul 29, 2021 • 4 tweets • 2 min read
How I write taglines in 3 simple steps:
Elaborate, Eliminate, and Play. #Marketing#copywriting#Creative#Advertising
(Thread)
📜Step 1: Elaborate
After researching, I write a short essay with everything that comes to mind about the brand.
Its values, customers, products – everything.
1️⃣ Part I: Gain 1️⃣
