Here’s a hint, $100,000 marketing advice if you can unpack it
Nike’s snappy tagline isn’t “sports shoes for performance athletes”
Nike’s snappy tagline isn’t “sports shoes for performance athletes”
https://twitter.com/paul_lecrone/status/1491443873008459776
Billion dollars if you’re a really bad mf
Trillion if u truly gangster visakanv.com/marketing/valu…
I said “If you can unpack it”
I am NOT saying “all you need is a 3 word slogan”
I am NOT saying “all you need is a 3 word slogan”
the slogan is worthless by itself, the point of the slogan if you respect it and wield it properly is that it has to be an extension and a manifestation of the full-stack load-bearing spine of your entire organisation’s philosophy, reason for being, way of seeing
“but my organization is a large messy clusterfuck of people with conflicting interests and lots of infighting and we hardly agree on anything” ok
Ok that’s a bit mean. In truth I actually *am* quite interested in the details of people’s incompetence. But the tricky thing is to get people talking without indulging the “woe is me” frame. Here’s a sort of counterpoint visakanv.com/marketing/dire…
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