Here’s a hint, $100,000 marketing advice if you can unpack it

Nike’s snappy tagline isn’t “sports shoes for performance athletes”
Billion dollars if you’re a really bad mf
Trillion if u truly gangster visakanv.com/marketing/valu…
I said “If you can unpack it”

I am NOT saying “all you need is a 3 word slogan”
the slogan is worthless by itself, the point of the slogan if you respect it and wield it properly is that it has to be an extension and a manifestation of the full-stack load-bearing spine of your entire organisation’s philosophy, reason for being, way of seeing
“but my organization is a large messy clusterfuck of people with conflicting interests and lots of infighting and we hardly agree on anything” ok
Ok that’s a bit mean. In truth I actually *am* quite interested in the details of people’s incompetence. But the tricky thing is to get people talking without indulging the “woe is me” frame. Here’s a sort of counterpoint visakanv.com/marketing/dire…

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More from @visakanv

Feb 10
Rewatching Iron Man (2007). I remember watching it for the first time at a friend’s place around 2010 or so. Opens with AC/DC

“I don’t want to see this on your MySpace page”, soldier fiddling with digital camera, extremely sharp. All of this first 3 minutes, super snappy editing
the montage of Tony’s life at the apogee awards is excellent exposition

the cut from “he’s always working” to him gambling is also excellent, giving the award to Caesar… seducing the journalist, introducing Jarvis, the house… Potts… 9 minutes!!
ahaha still hits
Read 35 tweets
Feb 10
I gotta do a thread of things that are marketed/ wrongly, which is almost all things
1. math is the study of relationships between things. you can use known quantities to figure out unknown quantities. so math is about learning to know the unknown. it’s literal sorcery, to the uninitiated
2. honesty – genuine, spirited honesty– is a source of tremendous power. people will tell kids that honesty is good but they ironically won’t admit that they don’t really know why, apart from some vague handwavey “well lying is bad and bad things happen”aka “we live in a society”
Read 10 tweets
Feb 10
there’s this powerful anecdote about how a firefighter once saved his crew when they stepped into a burning house, and something felt off to him, and he said “we need to get out NOW!”, and the whole house collapsed… turned out the fire was way bigger in the basement
usually this story is told in the context of, the power of intuition. the man sensed that the fire was “off”. later he figured out that it’s because it was abnormally hot, abnormally quiet given the heat, and the fire just wasn’t responding to the water as it normally would
but today I’m thinking about it from the fire’s perspective

from the outside, all burning houses kinda look the same, at least to casual observers

but on the inside, a basement fire is much more powerful, much more dangerous
Read 5 tweets
Feb 10
not everyone has experienced a scene growing in prominence/significance so I think it might be worth taking a moment to talk out loud about it so that people can consider it and think about what they want
it’s very difficult if not impossible to have some kind of scene in a public space that does some kind of interesting/important work without getting the attention of the wider world around it. reflect on this, really consider about it, because it will inform your choices
maximising both interestingness and privacy is very difficult to do. interestingness tends to require interfacing with as much of reality as possible. there *are* certainly pockets of deep interestingness that are cloistered-hidden, but by definition, you won’t find them randomly
Read 8 tweets
Feb 9
Ok I’m getting tattooed in a few minutes. I have a request: I’m choosing to get all dramatic about this experience and treat it as a kind of shamanic initiation ceremony. Leave me a message that you would want me to carry past the threshold? What should I remember
stencilled
I have earned the respect of every tattoo artist in this studio and multiple dudes with full sleeves etc. officially a bad mf ❤️‍🔥. always been etc etc
Read 5 tweets
Feb 9
Tchalla: yield man! Don’t make me kill you

Mbaku: I would rather die!

Tchalla: you have fought with honor! Now yield! Your people need you!

^ this seemingly throwaway sentence is tchalla’s real first kingly act
consider how tempting/easy it would have been to kill a rival who had just stabbed you in the chest

but it would have left the Jabari leaderless, humiliated, resentful, and the next leader would likely have been vengeful
a king is a conduit for the honor of his people

a tyrant or weakling tries to hoard it personally, continually demands more adoration, dries it up with his neediness and impulsivity

a good king honors others in turn, artfully, and in so doing, keeps the “honor economy” flowing
Read 6 tweets

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