Eddie Yoon Profile picture
Feb 15 8 tweets 4 min read
A few short questions predict the future of a business

- How likely are you to recommend this to a friend?
- Can you raise your prices without fear?
- Would you push all your chips in the middle for this?

But one of my favs is, “do you eat your own dog food?”🧵👇
'Do you eat your own dog food' tells you a lot about a company.

- Should you buy from this company?
- Should you work at this company?
- Should you invest in this company?

It's not just the answer that matters, but also the speed, forcefulness & emotion behind the answer
After watching the movie #SuperSizeMe, where @MorganSpurlock eats all his meals from
@McDonalds for 30 days straight…were you more likely to buy from, work at or invest in the company?
Or think about when you heard Brian Chesky, CEO of @Airbnb said he was going to live on @AirBnB going forward. Were you more likely to buy from, work at or invest in @AirBnB?
This is why I have a monthly subscription to @MalibuMylk , because I trust @brittanyfuisz to the right thing by me regarding her awesome flax milk, because she’s doing the right thing for her and her family
In the #Godfather, Michael Corleone says the famous line, “It’s not personal. It’s just business.”

Ironically, the fact that it was both business and personal is what made Michael Corleone such an effective Don.
You want to buy from, work at or invest in a company for whom it is both business and personal.

You want a business led by Michael Corleone, not Sonny or Fredo

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More from @EddieWouldGrow

Jan 31
1x $PTON has been hit hard. Is it a buy or not?

@onepeloton is trading about where it IPO’d ~$27/share

In late 2019, it was a $9B market cap on $0.4B revenue for a ~22x revenue multiple

Now it is $9B market cap on $4B of revenue or 2.2x

That's cheap for a #CategoryCreator
2x But is $PTON is a #categorycreator?

#Categorycreator are valued at 5-10x revenue
per our @categorypirates analysis of @Fortune100 fastest growing

You can read about it here, in our #categorydesignscorecard, which I will apply in this 🧵

categorypirates.substack.com/p/the-category…
3x Let’s use the scorecard

Category POV/Problem: Their mission is to use tech/design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime

They have a great solution, but they haven’t articulated the problem
Read 9 tweets
Jan 27
1x @Elonmusk made very clear on Q4 2021 earnings call that everyone is underestimating FSD's profit potential

As much as I love @tesla, I'm one of the skeptics

Not because I don't believe in the tech & @tesla...

...but b/c I've studied consumers for decades & context is king
2x Not all consumers are the same re: driving

- Some drive aggressively vs. cautiously
- Some are always early vs. late
- Some drive angry & competitively vs. carefree

Solving for FSD is hard enough. But who you are as a driver will determine whether or not you like FSD
3x Context is king

- Some routes are familiar vs. new
- Some dayparts are easy driving vs. frustrating traffic
- Some drives are peaceful solo vs. noisy with teens
- Some cars are huge vs small and nimble

Throw in weather and other drivers and we have exponential complexity
Read 9 tweets
Jan 25
I started dabbling in real estate investing 20 yrs ago
- I bought/sold ~10 single families, condos, multi-units
- Primary residence, rentals, timeshares, new & old
- I lost big during the 2008 crash

I finally hit a grand slam!

Here’s what I know now that I wish I knew then 🧵👇🏻
Step 1: Build a stomach for a longer-term horizon.

As immigrants, we grew up in a 2 bed/1 bath condo.

I hated how small it was. But my folks saved a lot…

…to pay for private school & college for my bro & me.

It taught me how to sacrifice today for tomorrow.
Step 2: Own >50% (e.g., control your destiny)

My worst real estate $ was as a minority owner.

I went into a multi-unit residential rental w/ 10+ others.

The lack of info, control & liquidity was unnerving.

I ended up losing over half of my capital. Never again.
Read 13 tweets
Jan 24
1x In 2019, I compared @tesla to @netflix in 2011 in both @barronsonline & on @CNBC

My premise was neither had a demand problem at that time and @tesla would rebound like @netflix had once wall street did the math

A lot of laughing & mockery ensued
2x Of course @tesla went up 20x since then. As always, ignore the mockery and focus on the math

In 2022, it now does seem like @netflix does have a demand problem now.

With US/Canada subs at ~75MM and US HH at 128MM, @Netflix is well past the steep part of the NA s-curve
3x The rest of the world will drive subscribers, but not at the same pricing and revenue

Which is why @categorypirates @lochhead @nicolascole77 & I were worried about their gaming strategy which seemed weak and timid.

It should have been them buying @Activision not @microsoft
Read 8 tweets
Jan 11
HOW TO WRITE FOR @HarvardBiz ✍🏼

Writing dozens of articles for HBR is one of the most valuable assets of my career.

Here’s how I did it and the ten key tips & tricks to help 🧵👇🏻
1. I faced my failures.
My @HarvardBiz writing career was born in failure.
Read 42 tweets
Jan 10
For most of my life, I worshipped at the altar of higher education.

I believed if you could only get into a certain tier of university, your life was set.

BUT:
99% of what higher education provides is information via memorization. And information is nowhere near as valuable as Knowledge.
- Information = the past < Knowledge is the ability to use the past to predict the future
- Memorization < Creation
Read 5 tweets

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