Thread by @EddieWouldGrow

A few short questions predict the future of a business

- How likely are you to recommend this to a friend?
- Can you raise your prices without fear?
- Would you push all your chips in the middle for this?

But one of my favs is, “do you eat your own dog food?”🧵👇

'Do you eat your own dog food' tells you a lot about a company.

- Should you buy from this company?
- Should you work at this company?
- Should you invest in this company?

It's not just the answer that matters, but also the speed, forcefulness & emotion behind the answer

After watching the movie #SuperSizeMe, where @MorganSpurlock eats all his meals from
@McDonalds for 30 days straight…were you more likely to buy from, work at or invest in the company?

Or think about when you heard Brian Chesky, CEO of @Airbnb said he was going to live on @AirBnB going forward. Were you more likely to buy from, work at or invest in @AirBnB?

This is why I have a monthly subscription to @MalibuMylk , because I trust @brittanyfuisz to the right thing by me regarding her awesome flax milk, because she’s doing the right thing for her and her family

In the #Godfather, Michael Corleone says the famous line, “It’s not personal. It’s just business.”

Ironically, the fact that it was both business and personal is what made Michael Corleone such an effective Don.

You want to buy from, work at or invest in a company for whom it is both business and personal.

You want a business led by Michael Corleone, not Sonny or Fredo

Read more about this in our latest @categorypirates minibook below @lochhead @Nicolascole77

categorypirates.substack.com/p/living-your-…