Some actionable tips for in-house SEOs like me.

I am learning a lot of new #SEO things but here are my personal considerations.

This is a personal thread with my suggestions 🧵
Learn to be organized and methodical. Prepare templates for everything if possible and automate processes that add little value.

You want to reduce the amount of time spent for some activities where you are totally sure there is no need for supervision.
Be patient. Corporations and large companies go at a slower pace and it's quite normal for people to handle multiple tasks at the same time.

For this reason, don't expect changes to happen overnight, it can even take months in some cases.
Education comes before everything else. You need to train the organization and make people understand what is necessary for SEO and what is not.

One of the very first things to do is to inject the proper mindset into people.
Prioritize correctly. You will most likely be overwhelmed with tasks.

Choose which issues need to be addressed first and proceed with the rest later on.

Don't start project that add no value or where you are sure there will be no support from other colleagues.
It's not said that you will have a team with other SEO Specialists. You could be a "SEO Champion" and be left alone with the role of evangelizing people.

It all comes down to the industry and the field you are working on. There are cases where you will actually have a good team!
Be involved in site migrations or redesigns. This can be stressing at times but you need to be part of such projects.

IT should be involved as well, you cannot do all by yourself!
Keep a list of tasks and assign them a priority. This point is related to what said before.

I usually group small tasks together and get them done by a given deadline.
"Politics" is an important factor in corporations. This is a good behavioral training and can teach you to handle different scenarios.

At the same time, I do understand people who don't like this type of reasoning.
Spend some time alone to learn useful skills or to improve current processes.

Write documentation for everything useful and be sure to record changes.

People will have a lot of questions, it's better to write them down and create a FAQ with answers.
In general, the idea is to be extremely organized and managing stress.

This is very tough to learn, especially if you are relatively fresh from university.

I do enjoy educating people and updating docs tho.
Limit the time for calls/meetings. I set an ideal timer for each call.

Simple problems don't require 1 hour, adjust time accordingly.

This adds value to your time and makes you more desirable.
This advice seems super banale but I think it's not so obvious instead: don't overwork.

Learn to separate your job and your personal life.
Bond with supporters firsts. Colleagues who love what you do and think SEO is crucial.

You don't have to convince people who are skeptical, start from those who believe in your work.
Upskill yourself and master the business. This takes years I guess, business/domain knowledge takes quite a lot of time.

Your background plays an important role in defining the understanding of some concepts.
Explain the importance of SEO with examples and stories. Show potential benefits to stakeholders and provide realistic scenarios.

It's better if you promise less and then show you have managed to do way more!
Stay in contact with the IT, obvious advice. What is not so natural to think is that you may also need some help for data pipelines.

You need some place where you need to store and retrieve SEO-related data, be sure to think about that.
Be prepared for discussions about metrics, busting myths and fighting over SEO migrations.

That's part of the job.
Companies are starting to understand the value of SEO (finally). This doesn't imply that they know exactly what they want.

It's part of you role to tie business requirements with SEO and come to a meaningful conclusion.
These are my personal considerations for in-house. Some people recommend starting in an agency instead, I think it all comes down to n̶o̶t̶ ̶s̶t̶a̶r̶v̶i̶n̶g̶ finding what's best for you at a given time.

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More from @GiordMarco96

Feb 25
Some of the best tools that can help you as an #SEO Specialist.

They are mostly related to digital marketing and/or copywriting, so don't expect the usual stuff.

A thread about improving productivity and your organization with tools, including personal advices 🧵
Notion. A workplace solution to have almost anything in one place.

Great for having order in your life and combine different templates, such as lists, tables and so on.

I am using it to define future plans or create new templates.
Google Docs/Sheets. I prefer them over the MS counterparts because they are more focused on collaboration.

Moreover, you have a better integration with Google APIs, which is great for SEO.

Google for the win, I guess.
Read 20 tweets
Feb 24
Some unusual soft skills or underrated stuff that can be beneficial for #SEO Specialists (and others).

This is a thread that will cover not-so discussed topics...

mostly because we are too busy thinking that leadership and communication are the only good ones 🧵
Coldness. Super underrated imho, the ability of staying focused on something is essential.

This is what I learned after many times I couldn't solve certain problems.
Persuasion. No, this is not just communication. It's the art of convincing someone.

It can be used for good and bad things, it's up to you.
Read 25 tweets
Feb 23
Some considerations about Keyword Research, SERP analysis, entities and whatever you can think of.

This #SEO thread is about my personal advices and considerations for research 🧵
Spending hours on Keyword Research is boring, start from a topical map instead. Then, look for those keyword clusters you were missing and update it.
[Ecommerce] If the Search Volume is low, add a facet/filter or even a heading in a page. You don't need to create a subcategory for everything, it's a waste of time, especially when the competition is super low.
Read 25 tweets
Feb 13
Some #SEO stuff I learned when practicing with an online magazine, my hobby website we can say.

This is a thread based on real-life lessons + some tips for newcomers and some Semantic SEO in the middle 🧵
Keyword Research is not always possible for fast-paced content. Domain knowledge and scraping forums are way better!

However, research is essential for evergreen content, although I would start from topical maps instead.
Understanding content briefs and content template is essential.

Some formats don't really work well for websites, so you have to mix your channels.

My suggestion is to check competitors or foreign websites.
Read 25 tweets
Feb 12
One of the most useful #NLP libraries for #SEO in #Python is certainly BERTopic.

I will show you its benefits, why it's so powerful and simple to use in this thread 🧵
BERTopic is the easy and comfortable way of using advanced linguistics models without writing too much code.

That's why it's so powerful and reliable.
Although this library wasn't built with SEO in mind, it's clearly super versatile for us.

It's a way to flatten the steep learning curve that such topics possess.

We're focusing on the implementation itself rather than the theory. >>>
Read 21 tweets
Feb 10
We all know the usual competitor analysis done with #SEO tools.

Today I want to talk about other ideas that can give you a competitive advantage or a different angle when doing analyses.

A thread on how to approach competitors 🧵
Your analysis should depend on the business model and the type of website. For an Ecommerce you would care about the product selection and how they're going to present them.

For an online magazine/blog you would consider different factors, mostly related to topic breadth/depth.
Metrics like DA/DR are kinda useless, as you cannot quantify the value with an integer value alone. For this reason, you should have a better look at the backlink profile.

This is not really my field but I would never present DA/DR!
Read 24 tweets

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