Some unusual soft skills or underrated stuff that can be beneficial for #SEO Specialists (and others).

This is a thread that will cover not-so discussed topics...

mostly because we are too busy thinking that leadership and communication are the only good ones 🧵
Coldness. Super underrated imho, the ability of staying focused on something is essential.

This is what I learned after many times I couldn't solve certain problems.
Persuasion. No, this is not just communication. It's the art of convincing someone.

It can be used for good and bad things, it's up to you.
Self-criticism. What am I doing wrong?

Very useful to understand where you can improve and challenge your worst preconceptions.
Fast reading. I practiced for years and it's my best skill now. Learn to skim through a text and be super fast, without losing valuable information.

Invaluable for learning more and for a better life.
Eagerness to learn. A sort of curiosity, necessary to improve your current situation and to challenge your beliefs.
Fast learning. Develop a methodology to learn faster, while retaining the most important findings.

Find your favorite way to learn and stick to it.
Shrewdness. I mean, a healthy level of it is necessary to avoid stressful scenarios.

Sometimes the best solution is not so apparent and you have to approach problems differently.
The art of getting by. No access to logs? Take another route. The IT is not helping you? Find a way to persuade them.

Perfection doesn't exist, you have to adapt.
Systematic philosophy. Document what to do, learn to put value into small steps.

Even if you are wrong, you can adjust your strategy quicker and see what went wrong. Super super recommended for tough requests.
Realistic deadlines. Don't be too large, but don't demand the work to be finished in one week.

Play with expectations and see what people can do and in how much time.
Ability to cope with stress/anxiety. This takes practice and it's super hard, one of the best short-term solutions is to focus your thoughts on something else.

It doesn't replace the help of an expert professional ofc!
Focus inward/Self-awareness. Escape from the modern world chaos and ignore what other people think.

Necessary for unhealthy environments or when no ones believes in you (many times if you do SEO).
Studying cognitive biases. Are you sure you have complete control over your own actions? Think again.
Self-esteem. In a healthy way and to fight Imposter Syndrome.

You are probably worthy if you are in a certain position, be positive.
Understanding that doing right can be wrong.

Have you ever experienced doing everything correctly and then getting nothing in return?

Sometimes things just don't work out. That's it, no hard feelings.
Filtering information. We are bombarded with news and mostly misinformation.

Selecting good and less unbiased information sources is better. This applies to almost every industry I guess.
General culture. Underrated in some countries, overrated in others.

A good level of culture for certain niches or unrelated topics can help you to spot bizarre connections between things.

Unrelated concepts may be connected somehow.
Abstraction. Being anchored to reality is great, although you should be able to detach yourself from the world sometimes.

Deal with ideas and not simple events.
Avoid echo chambers. Positive feedback is great and knowing like-minded people is awesome.

However, you should never fall into this trap, you may lose your focus.
Challenge the status quo. Why should I accept something if I don't like it? Reject more, best choice of my life.
Self-respect. Very tough to explain, you should consider yourself worthy or others won't.

Learn to walk way from bad clients/employers/whoever.
Social understanding of groups. Who can support you? Who is going to give you a hard time?

Pure social strategy here, very common again.
Ambition. A good dose of it is always beneficial for several reasons.

One of them is that you are less affected by disappointments in other areas of your life.
Trusting your gut. What if you don't have data? What if you have a brilliant intuition?

Just trust your body for once.

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More from @GiordMarco96

Feb 25
Some of the best tools that can help you as an #SEO Specialist.

They are mostly related to digital marketing and/or copywriting, so don't expect the usual stuff.

A thread about improving productivity and your organization with tools, including personal advices 🧵
Notion. A workplace solution to have almost anything in one place.

Great for having order in your life and combine different templates, such as lists, tables and so on.

I am using it to define future plans or create new templates.
Google Docs/Sheets. I prefer them over the MS counterparts because they are more focused on collaboration.

Moreover, you have a better integration with Google APIs, which is great for SEO.

Google for the win, I guess.
Read 20 tweets
Feb 23
Some considerations about Keyword Research, SERP analysis, entities and whatever you can think of.

This #SEO thread is about my personal advices and considerations for research 🧵
Spending hours on Keyword Research is boring, start from a topical map instead. Then, look for those keyword clusters you were missing and update it.
[Ecommerce] If the Search Volume is low, add a facet/filter or even a heading in a page. You don't need to create a subcategory for everything, it's a waste of time, especially when the competition is super low.
Read 25 tweets
Feb 17
Some actionable tips for in-house SEOs like me.

I am learning a lot of new #SEO things but here are my personal considerations.

This is a personal thread with my suggestions 🧵
Learn to be organized and methodical. Prepare templates for everything if possible and automate processes that add little value.

You want to reduce the amount of time spent for some activities where you are totally sure there is no need for supervision.
Be patient. Corporations and large companies go at a slower pace and it's quite normal for people to handle multiple tasks at the same time.

For this reason, don't expect changes to happen overnight, it can even take months in some cases.
Read 20 tweets
Feb 13
Some #SEO stuff I learned when practicing with an online magazine, my hobby website we can say.

This is a thread based on real-life lessons + some tips for newcomers and some Semantic SEO in the middle 🧵
Keyword Research is not always possible for fast-paced content. Domain knowledge and scraping forums are way better!

However, research is essential for evergreen content, although I would start from topical maps instead.
Understanding content briefs and content template is essential.

Some formats don't really work well for websites, so you have to mix your channels.

My suggestion is to check competitors or foreign websites.
Read 25 tweets
Feb 12
One of the most useful #NLP libraries for #SEO in #Python is certainly BERTopic.

I will show you its benefits, why it's so powerful and simple to use in this thread 🧵
BERTopic is the easy and comfortable way of using advanced linguistics models without writing too much code.

That's why it's so powerful and reliable.
Although this library wasn't built with SEO in mind, it's clearly super versatile for us.

It's a way to flatten the steep learning curve that such topics possess.

We're focusing on the implementation itself rather than the theory. >>>
Read 21 tweets
Feb 10
We all know the usual competitor analysis done with #SEO tools.

Today I want to talk about other ideas that can give you a competitive advantage or a different angle when doing analyses.

A thread on how to approach competitors 🧵
Your analysis should depend on the business model and the type of website. For an Ecommerce you would care about the product selection and how they're going to present them.

For an online magazine/blog you would consider different factors, mostly related to topic breadth/depth.
Metrics like DA/DR are kinda useless, as you cannot quantify the value with an integer value alone. For this reason, you should have a better look at the backlink profile.

This is not really my field but I would never present DA/DR!
Read 24 tweets

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