5 tips for a great email UX. A thread for all the #emailgeeks out there 🧵
1)Ensure that your email has a readable layout that follows a visual hierarchy with bold headlines, images, and CTAs. Typically, an average person spends 10 seconds reading an email. So, a good layout ensures that your message is delivered even though the user just skims through.
2) Good CTAs bring your emails to a logical conclusion and clearly direct the readers towards the desired action. At @Mailmodo, we recommend CTAs that are short, actionable, and interactive. Ensure that your CTAs deliver what you promised in the email copy and offer value.
3) Position of your CTA matters. We have seen that moving a CTA from below-the-fold to the first fold can miraculously increase the click rate by about 20%. The visibility of the CTA is also equally important. Also, we suggest avoiding multiple CTAs.
4) Today, customers prefer associating with brands that care and provide an equitable experience for all their users. We suggest a ratio of 80% text to 20% images, mobile responsiveness, and a plain-text version of every email to ensure accessibility.
5) Make your emails interactive, conversational, and self-sufficient. In this scenario, AMP emails can change your entire ballgame by bringing a rich, website-like experience inside an inbox. Additionally, you could always add micro-interactions with GIFs and animations.
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