"Yesterday, we hosted @imabhinavrai, Co-Founder of @InfluencerBit on our Growth Chat and spoke about influencer marketing in detail. Sharing the key takeaways with you all
1) Influencer marketing has grown 10X during the pandemic. As of 2022, it is predicted to be an over 20-billion-dollar industry and is slated for steady growth.
2)The pandemic also motivated people to explore their talents and share their creativity on social media which led to an emergence of a new breed of nano and micro-influencers.
3)Micro and nano influencers have followers ranging from 100 to 10,000; they engage more frequently, cater to a niche audience, and have resulted in better conversion than their macro counterparts.
4)Of late, brands have also realized the power of happy customers in influencing their peer group and enhancing brand image.
5)This is where email marketing can become a game-changer. Brands have been finding their advocates in satisfied customers and emails have been the most effective form of communication in this scenario.
6)The union between influencer and email marketing has also resulted in better open and click rates. For example, an influencer collaboration could make for a good subject line -"Virat Kohli's top winter picks"" is bound to catch more eyeballs than "Top 5 winter picks".
7)Moreover, the introduction of AMP emails has revolutionized not only the way emails work but also the way recipients respond. Brands can now close an entire conversation inside an email and recipients don't have to spend time visiting external links.
8) We then went on to discuss #influencermarketing and following are some tips for influencers -
# Invest in reels and YouTube shorts.
# Focus on quality content.
# Be consistent, regular, and authentic.
# Keep your audience engaged with comments, polls, and stories.
# Invest in reels and YouTube shorts.
# Focus on quality content.
# Be consistent, regular, and authentic.
# Keep your audience engaged with comments, polls, and stories.
9) Similarly, Abhinav revealed their criteria to choose the right influencers for your brand-
# Check the like-to-comment ratio, following-follower ratio.
# Find out how the engagement and views on reels is.
# Check the frequency and consistency of the posts.
# Check the like-to-comment ratio, following-follower ratio.
# Find out how the engagement and views on reels is.
# Check the frequency and consistency of the posts.
10) Tune in the full chat here - bit.ly/3BFIcBJ
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