Our 13 favourite marketing tools: A sample of our martech stack πππ»
Ever wondered what tools we use to run our eight-figure ARR company? Have a peek:
1. Ahrefs (naturally!)
- What: Helps marketers rank higher on search engines and get more traffic. We use it to fuel our marketing strategy. π
- Where to get: ahrefs.com
- Price: Free tools available; paid plans from $99 per month
2. Google Search Console (@googlesearchc)
- What: Helps monitor and troubleshoot your website's appearance in search results. Most accurate data on Google's search-related products.
- Where to get: search.google.com/search-console
- Price: Free
@googlesearchc 3. Google Workspace (@GoogleWorkspace)
- What: Ties together Gmail, Docs, Sheets, Drive, etc.
- Where to get: workspace.google.com
- Price: Free for personal use; premium plans from $6/mo
@googlesearchc@GoogleWorkspace 4. Notion (@NotionHQ)
- What: Our team's workspace. Used for internal documentation and collaboration, e.g. tracking our blog creation process.
- Where to get: notion.so
- Price: Free for personal use; premium plans from $4/mo
@googlesearchc@GoogleWorkspace@NotionHQ 5. Grammarly (@Grammarly)
- What: Automatically checks our articles for spelling and grammar issues; can even make style suggestions.
- Where to get: grammarly.com
- Price: Free for personal use; premium plans from $12/mo
@googlesearchc@GoogleWorkspace@NotionHQ@Grammarly 6. Wordable (@wordable_io)
- What: Exports text + images, and translates original formatting to HTML. Saves time exporting articles from GDocs to WordPress.
- Where to get: wordable.io
- Price: Free for personal use; premium plans from $12/mo
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others.
Here are some technical SEO quick wins π§΅
1/ Check indexing
Make sure pages you want people to find can be indexed in Google.
You can check the Indexability report in Site Audit to find pages that canβt be indexed and the reasons why. Itβs free in Ahrefs Webmaster Tools β‘οΈ ahrefs.com/webmaster-tools
2/ Reclaim lost links
Websites tend to change their URLs over the years. These old URLs usually have links from other websites. If they're not redirected, those links are lost & no longer count for your pages.
You'll want to 301 redirect any old URLs to their current location.
If you're doing client SEO, new clients will likely ask you this question:
"How long till my website/page ranks on top of Google?"
The standard response: it depends.
But is there a better answer?
We did a study in 2017 to find out.
A thread π
We randomly selected 2 million pages that were 1st seen by AhrefsBot a year ago. We tracked the position history of each page for any keyword it ranked for.
The result π½
Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword.
We then zoomed into this 5.7% of βluckyβ pages to see how quickly they got from nowhere to the Top 10.
The majority of them managed to achieve that in approximately 61 to 182 days.