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Feb 23 β€’ 15 tweets β€’ 23 min read
Our 13 favourite marketing tools: A sample of our martech stack πŸ“šπŸ‘‡πŸ»

Ever wondered what tools we use to run our eight-figure ARR company? Have a peek:
1. Ahrefs (naturally!)
- What: Helps marketers rank higher on search engines and get more traffic. We use it to fuel our marketing strategy. πŸ˜‰
- Where to get: ahrefs.com
- Price: Free tools available; paid plans from $99 per month
2. Google Search Console (@googlesearchc)
- What: Helps monitor and troubleshoot your website's appearance in search results. Most accurate data on Google's search-related products.
- Where to get: search.google.com/search-console
- Price: Free
@googlesearchc 3. Google Workspace (@GoogleWorkspace)
- What: Ties together Gmail, Docs, Sheets, Drive, etc.
- Where to get: workspace.google.com
- Price: Free for personal use; premium plans from $6/mo
@googlesearchc @GoogleWorkspace 4. Notion (@NotionHQ)
- What: Our team's workspace. Used for internal documentation and collaboration, e.g. tracking our blog creation process.
- Where to get: notion.so
- Price: Free for personal use; premium plans from $4/mo
@googlesearchc @GoogleWorkspace @NotionHQ 5. Grammarly (@Grammarly)
- What: Automatically checks our articles for spelling and grammar issues; can even make style suggestions.
- Where to get: grammarly.com
- Price: Free for personal use; premium plans from $12/mo
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly 6. Wordable (@wordable_io)
- What: Exports text + images, and translates original formatting to HTML. Saves time exporting articles from GDocs to WordPress.
- Where to get: wordable.io
- Price: Free for personal use; premium plans from $12/mo
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io 7. WordPress (@WordPress)
- What: A (massively popular) CMS. We use it as our infrastructure for blogging.
- Where to get: wordpress.org
- Price: Free for personal use; premium plans from $12/mo
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress 8. vidIQ (@vidIQ)
- What: Offers insights on videos and channels on YouTube.
- Where to get: vidiq.com
- Price: Free, or from $7.5/mo (premium plans)
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ 9. MeetEdgar (@MeetEdgar)
- What: Automates posting on Twitter, LinkedIn, Facebook. It can even generate social media updates based on the contents of an article.
- Where to get: meetedgar.com
- Price: From $19/mo
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ @MeetEdgar 10. Sparktoro (@sparktoro)
- What: Helps us find creators/influencers based on topics, following, and other signals.
- Where to get: sparktoro.com
- Price: From $19/mo
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ @MeetEdgar @sparktoro 11. Hunter (@EmailHunter)
- What: Find anyone's email address with just the person's name + where they work. Can be used to do outreach for link building
- Where to get: hunter.io
- Price: Free, or from $49/mo (premium plans)
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ @MeetEdgar @sparktoro @EmailHunter 12. Pitchbox (@PitchboxApp)
- What: Influencer outreach and content marketing platform. We use some features (e.g. email personalization) to send emails to link prospects at scale.
- Where to get: pitchbox.com
- Price: Free, or from $49/mo (premium plans)
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ @MeetEdgar @sparktoro @EmailHunter @PitchboxApp 13. Figma (@figma)
- What: Collaborative interface design tool. Our designers + devs use it to maintain a consistent design system.
Where to get: figma.com
Price: Free, or from $12/mo (premium plans)
@googlesearchc @GoogleWorkspace @NotionHQ @Grammarly @wordable_io @WordPress @vidIQ @MeetEdgar @sparktoro @EmailHunter @PitchboxApp @figma We've built our martech stack through trial and error for yearsβ€”and it's a process we'll keep refining. So always keep a keen eye out for new and intuitive martech tools. Don't be afraid to experiment!

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More from @ahrefs

Sep 13, 2021
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others.

Here are some technical SEO quick wins 🧡
1/ Check indexing

Make sure pages you want people to find can be indexed in Google.

You can check the Indexability report in Site Audit to find pages that can’t be indexed and the reasons why. It’s free in Ahrefs Webmaster Tools ➑️ ahrefs.com/webmaster-tools Image
2/ Reclaim lost links

Websites tend to change their URLs over the years. These old URLs usually have links from other websites. If they're not redirected, those links are lost & no longer count for your pages.

You'll want to 301 redirect any old URLs to their current location.
Read 6 tweets
Jan 28, 2021
People enjoy different content formats based on their personal preferences.

Some like videos where others prefer to read. So an easy way to reach a wider audience is to repurpose blog posts as videos.
For example, in 2019. we published a blog post about ranking higher on Google.

ahrefs.com/blog/how-to-ra…

We later repurposed this as a video.

How do you figure out which blog posts are best for repurposing?

If the post gets lots of organic traffic already, then it’s a good candidate for repurposing.

Why?

Because you can then embed the video in your blog post to appeal to more visitors.
Read 6 tweets
Oct 1, 2019
If you're doing client SEO, new clients will likely ask you this question:

"How long till my website/page ranks on top of Google?"

The standard response: it depends.

But is there a better answer?

We did a study in 2017 to find out.

A thread πŸ‘‡
We randomly selected 2 million pages that were 1st seen by AhrefsBot a year ago. We tracked the position history of each page for any keyword it ranked for.

The result πŸ”½

Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword. Image
We then zoomed into this 5.7% of β€œlucky” pages to see how quickly they got from nowhere to the Top 10.

The majority of them managed to achieve that in approximately 61 to 182 days. Image
Read 5 tweets

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