The Product Manager Operating System - Part 2
8 templates and frameworks. This time focused on Product Strategy
Inspired by Netflix, Google, Shopify, and more.
🧵
8 templates and frameworks. This time focused on Product Strategy
Inspired by Netflix, Google, Shopify, and more.
🧵
So what is Product Strategy?
It can feel nebulous, but it's a high-level approach you're taking to achieve your business goals.
An art - not a science.
@gibsonbiddle of Netflix fame has an amazing 13-part deep dive.
It can feel nebulous, but it's a high-level approach you're taking to achieve your business goals.
An art - not a science.
@gibsonbiddle of Netflix fame has an amazing 13-part deep dive.
https://twitter.com/gibsonbiddle/status/1301605614985129984
@gibsonbiddle Product Mission & Vision 👁
Why the product exists in a short, inspiring statement.
Such as:
- IKEA: To create a better everyday life for the many people.
- Shopify: Make commerce better for everyone, so businesses can focus on what they do best: building and selling products
Why the product exists in a short, inspiring statement.
Such as:
- IKEA: To create a better everyday life for the many people.
- Shopify: Make commerce better for everyone, so businesses can focus on what they do best: building and selling products
@gibsonbiddle If Vision, Mission, and Strategy all sound the same or similar...
@aprildunford has a good breakdown of the difference between each one
@aprildunford has a good breakdown of the difference between each one
https://twitter.com/aprildunford/status/1460641946758791174
@gibsonbiddle @aprildunford SWOT Analysis 🧐
This is Business 101 - Strengths, Weaknesses, Opportunities, and Threats.
It's a quick way to asses your business and where it stands in the market.
@MiroHQ has a simple but powerful template.
This is Business 101 - Strengths, Weaknesses, Opportunities, and Threats.
It's a quick way to asses your business and where it stands in the market.
@MiroHQ has a simple but powerful template.
@gibsonbiddle @aprildunford @MiroHQ PESTLE Analysis 🕵🏼♀️
i.e. Political, Economics, Social, Technological, Legal, or Environmental.
Similar to SWOT but better for understand an organizations impact.
Again, Miro with a solid template.
i.e. Political, Economics, Social, Technological, Legal, or Environmental.
Similar to SWOT but better for understand an organizations impact.
Again, Miro with a solid template.
@gibsonbiddle @aprildunford @MiroHQ Objectives & Key Results (OKRs) 🎯
First introduced by Intel, then re-applied successfully at Google.
Help teams focus on specific, measurable KPIs that align with the greater business goals.
If you achieve 100% of a goal, you were not aggressive enough.
First introduced by Intel, then re-applied successfully at Google.
Help teams focus on specific, measurable KPIs that align with the greater business goals.
If you achieve 100% of a goal, you were not aggressive enough.
@gibsonbiddle @aprildunford @MiroHQ A word of caution with OKRs ⚠️
They're great for large or established organizations.
If you're at an early-stage startup and think OKRs are a good idea, you're destined to fail.
They're great for large or established organizations.
If you're at an early-stage startup and think OKRs are a good idea, you're destined to fail.
https://twitter.com/nikillinit/status/1499173134670483464
@gibsonbiddle @aprildunford @MiroHQ Opportunity/Solution Trees 🌲
Make sure your ideas (i.e. solutions) align with a problem (i.e. opportunity)
As always, @ttorres is the best resource here 👇🏼
Make sure your ideas (i.e. solutions) align with a problem (i.e. opportunity)
As always, @ttorres is the best resource here 👇🏼
https://twitter.com/ttorres/status/1407082662205001728
@gibsonbiddle @aprildunford @MiroHQ @ttorres Ideal Customer Profile
Defines who your ideal buyer is - job title, industry, etc. An essential part of your go-to-market strategy.
A bunch of good approaches in this thread from @lennysan
Defines who your ideal buyer is - job title, industry, etc. An essential part of your go-to-market strategy.
A bunch of good approaches in this thread from @lennysan
https://twitter.com/lennysan/status/1412932212106809344
@gibsonbiddle @aprildunford @MiroHQ @ttorres @lennysan That's it for Part 2! If you missed part one, check it out ⬇️
https://twitter.com/hey_rick__/status/1498365404435075080
@gibsonbiddle @aprildunford @MiroHQ @ttorres @lennysan I'm also creating a mega workspace of all the tools you need to build awesome products.
Get early access here ➡️👇🏼
Get early access here ➡️👇🏼
https://twitter.com/hey_rick__/status/1500886190278561797
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