ibrahim Profile picture
Mar 8 40 tweets 5 min read
A few years ago, my team explained the “Bozone Layer”

tl;dr it's when execs pontificate vs empower

it’s my professional nightmare to end up there, so I wrote a piece to keep myself honest

I think this might be the first-ever satirical essay 🧵

(read it aloud for max effect)
Savior Syndrome
Hey! I'm your savior!
You don't need saving? Ah, a skeptic I see. We had some skeptics at my last company. Different place, same problems.
Your problems are different? Not sure about that. From what I've seen it's the same old story. That was a company, this is a company. There were employees there, there are employees here. Do I need to continue listing the similarities?
Well, yeah, I've only been here a week...not sure what that has to do with anything? A week is plenty of time to get the lay of the land.
You betcha I'm going to talk to people. How else will I get data to validate the opinions I've already formed?
Am I joking? Not sure I follow. We've got an org to turn around - no time for jokes. It's all outlined in my 27 point plan.
You haven't read my plan? But I shared a Google doc with everyone@thiscompany.com. Oh, you're pulling my leg! You really had me going...
Now, as I was saying, the whole strategy is laid out in my 27 point plan. And the keys to the plan are items 7, 11, 5, 21-26, and 19 - I call it Phase II.
Why don't I make it a 10 point plan with just those priorities and just one phase? Well, I think I was brought in for more than 10 bullets and 1 phase. People are looking to me to give them multiple phases. And I'm going to phase the hell out of them!
How do I know this is the right thing to do? Well, for starters, I'm in charge, so my ideas must be better - everyone else is probably blinded by being too close to the problems and dealing with them day in and day out.
Metrics? What do #s have to do with this? This is about people. And process. We've got to rethink our people process. And how we process people. The people need process. And the process needs people. You follow me?
Exactly. I can tell you agree with me by the way you're shaking your head. You know, it's great to talk to someone who gets it. I have a feeling that before I got here nobody had the sense to recognize any of these problems.
That's what being a savior is - pointing out obvious things that obviously haven't come up before.
They have come up before? That's news to me. I doubt it was a very serious conversation if I wasn't involved.
You're right, let's get back on track. I know my plan will work because I did the exact same thing at my last company and it worked there. I did a survey after the rollout of Phase II and 100% of the respondents were not completely negative.
What do you mean that place is a mess? You don't know anything about that place. You wouldn't have lasted 2 weeks there.
I don't get what you mean when you say I just proved your point. Let's stay focused on the plan, Bob.
Your name's not Bob?
Well, whatever your name is, I like your gumption. I'm putting you in charge of Phase II.
You're already on too many useless committees? Haha, I love your sense of humor Bob! That's why we've gotten along so well since I started here.
This is the first time we've spoken? I think your memory is failing you Bob - you're gonna need to stay sharp to execute Phase III.
It doesn't matter how many phases there are. What's key is that we show progress.
I'm not familiar with that term. Illusion of progress. I like it. Makes me sound like a magician.
I don't think I am oversimplifying. How can you oversimplfiy something that's pretty darn simple to begin with? There's a formula to success - you just follow the script. Trust me, I've succeeded nearly half the times I've followed this recipe.
It doesn't matter what happened in the other instances. There are no lessons there - just people who questioned the recipe. You can't have too many cooks in the kitchen; we're running a restaurant here!
Yes, I know we're not really running a restaurant. But we have a cafeteria here, don't we? There's food. I'll let you connect the dots.
Of course I know what business we're in. The details don't matter - we had this conversation all the time at my last company. That's what I'm trying to tell you - I was there and now I'm here, so we should repeat exactly what I saw unfold before.
There you go again with your talk of context and circumstances. All that matters is results.
Of course I can guarantee results! How else do you think I got this job??
Damn straight I'm gonna do some damage! That's my calling card. You should have seen my last company before I got there. You know, they had a guy there just like you Bob - he also asked a lot of questions that didn't need answering.
I'm trying to make you an ally Bob - running Phase IV is going to make sure you and I get on the same page that I'm already on.
How did you know the other Bob didn't last long? Anyhoo, can you send me the notes you've been taking during our talk? I tend to forget key parts of my plan and it's good to have it all written down for reference.
What do you mean they're not notes? What's this app you're using? What's #SMH?
Where are you going? Bob? Come back!
Hey! I'm your savior!
~ fin ~
for more satirical essays and thought pieces, check out my newsletter runthebusiness.substack.com
and if you enjoyed this 🧵, follow me @ibscribe (same handle on Instagram, different visual content)

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More from @ibscribe

Mar 11
I was the PM on point for the launch of the original @AmazonKindle Fire tablet a decade ago, and today I want to share one of the many war stories I collected from that experience

a 🧵on how Amazon leverages compound interest in decision making
First, let us hear from famous ex-Amazonian Albert Einstein:

“Compound interest is the 8th wonder of the world. He who understands it, earns it; he who doesn't, pays it.”
There are 2 takeaways from this, product-wise:

1/ you can layer product choices over time to compound value

2/ you can exacerbate product debt over time by carrying it
Read 34 tweets
Mar 10
Strategy is the glue that keeps teams oriented - so any systemic practices designed to prevent organizational drift have to lean on strategy as the foundation.

But what makes one strategy better or worse than another in terms of keeping oriented?

The answer is coherence. 🧵
What I mean by coherence is that the strategy clicks for an organization, like all the puzzle pieces coming together; conversely, an incoherent strategy has one or more aspects due to which it doesn’t quite fit.
There are 4 dimensions of coherence:

1/ legibility
2/ synchronicity
3/ composability
4/ affordability
Read 22 tweets
Mar 10
Multi-product strategy is something I spend a lot of time thinking about, both for the day job and via my various side hustles.

but it’s something where I’ve seen many PMs get into trouble

a 🧵 about Add-On Features vs New Product Lines
one of the clearest articulations of how to think about additional products is this diagram from @reforge Image
A couple of quick takeaways from the visual:

•one key reason to add surface area to your product is to expand product-market fit (PMF)

•the 3 ways to expand PMF are (a) same product, new market (b) new product, same market, or (c) some combination of (a) and (b)
Read 23 tweets
Mar 9
we all suffer from imposter syndrome at work - one of the biggest instances for me when switching into PM was product vision

a 🧵on “instincts”
I had a hard time keeping up with folks who would just rapid-fire toss out product ideas and debate pros/cons in a brainstorming session.
I had a hard time keeping up with folks who would just rapid-fire toss out product ideas and debate pros/cons in a brainstorming session. (I much prefer to spend some time forming my thoughts, writing them down, and iterating on my point of view vs jumping in off-the-cuff.
Read 15 tweets
Mar 6
the most important (and most neglected) part of the hiring experience is...onboarding!

yes, the hiring process ends not with an offer accept, but with the actual onboarding of the new hire

🧵on the most important artifacts to onboard a B2B PM
customer journey map

the repeatable playbook for how an account lands / expands and the GTM + product milestones on that path
customer maturity model

a bucketing of the account base along clear lines of “readiness” for different parts of the product portfolio
Read 16 tweets
Mar 5
I’ve been doing a lot of interviews lately (hiring PMs for my team), and all the phone screens reminded of how much I enjoy a good back and forth. I’m especially a fan of open-ended, multi-layered, tangent-spawning questions that can fill up the allotted time. 🧵
here are some examples, along with the why? behind each of them
1/ “walk me through an instance of you disagreeing and committing with an executive or peer on what direction to take your product in”
Read 15 tweets

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