Thread by @kristaseiden

‼️Universal Analytics is dead‼️ 💐⚰️

No, really. It’s just been given a deprecation date.

Here’s what you need to know ASAP, a short 🧵:

#measure #googleanalytics #ga4

1/ Universal Analytics will stop collecting new data on July 1, 2023. That means you have ~15 months to prepare.

That DOESN’T mean you can wait 15 months. In fact, that means you need to get started preparing TODAY.

2/ Google Analytics 4 is taking the place of Universal Analytics. If you need year/year historical data (most people do want/need this!), then you need to implement GA4 now. Here’s a great resource to get started >

https://twitter.com/kristaseiden/status/1501954478685126657?s=20&t=7PhHeuBzbMRKUQT70ov6Ow

3/ And here’s another great resource from @simoahava for implementing GA4.

https://twitter.com/SimoAhava/status/1328332106615955461?s=20&t=2WrCxvlPiE5m8Z7h2yrisw

4/ If you want to understand more about how Universal Analytics and GA4 compare to make this transition easier, check out this Ultimate side-by-side comparison guide >

https://twitter.com/kristaseiden/status/1499811368257540100?s=20&t=2WrCxvlPiE5m8Z7h2yrisw

5/ GA4 has recently added a ton of new features that will smooth your transition: new UTM dimensions, landing page dimension, DV360 & SA360 integration, Subproperties (View-like alternative), Rollups, Data-driven attribution, and so much more!

6/ IT’S GOING TO BE OK! GA4 is actually a much better and much more future-proof tool than Universal Analytics, built on modern technology (rather than being 15+ years old) and grounded in a data schema that is thoughtful, logical, and structured.

7/ In summary, UA is going away. GA4 is the way forward. If you want to learn more about getting started w/ GA4, I’m hosting a FREE webinar on March 30 at 9am PST where I’ll share tips, tricks, and answer all your burning questions. Sign up here > krsta.me/3JjA7pt

8/ I’ve written this up in blog post form here with a ton more detail here > krsta.me/3MX3ShS

9/ If you’re ready to dive into learning GA4, you can save $200 off any KS Digital GA4 course using code SAVE200 (valid until April 15, 2022!). You’ll get lifetime access & constantly updated content, plus Slack and office hours access to me! More > academy.ksdigital.co

10/ For a firehose of GA4 information and occasional jokes and baby pics, consider following @kristaseiden - I promise to deliver a ton more content here for you to help make this transition easier!

More about the March 30th webinar. Signup for a chance to win a FREE @KSDigitalLLC GA4 course bundle!

https://twitter.com/kristaseiden/status/1504131569174269957?s=20&t=FeebMC1b4Gp38WxURklZ-w