Thread by @HireFireTeam

Here it is #marketingtwitter

The thread of all threads.

I asked 32 of the top marketers on Twitter for their best single tactic.

Something fresh.

Something actionable.

Something that could beat all others and win $10,000 in cash and prizes 👀

#MMTB22

Let's get into it 👇🧵

First, some context:

The @triplewhale #MMTB22 is an invitational tourney where top marketers compete for:

🤌 $2k in cash from @klaviyo, @Marpipe_HQ, @Optmyzr, and @hashtagpaid

🧠$5k in knowledge from @andrewfoxwell

🐋$3k in services from @triplewhale

🏆 Eternal glory

also👇

Might as well raise $10,000 for the 🇺🇦Ukraine Crisis Relief Fund too 💪

@triplewhale is MATCHING all donations (up to $5k) through this link. 🙏

globalgiving.org/fundraisers/ma…

If you got value from any of these tactics, Imma need you to drop $5 or so. Whatcha got #marketingtwitter?

There are 4 big conferences this year

The @Marpipe_HQ Media Buying Conf
The @klaviyo Email/SMS Conf
The @Optmyzr PPC/SEM Conf
The @hashtagpaid Organic/Influencer Conf

More details here 👉fireteam.is/tacticbracket

Or follow @HireFireTeam or #MMTB22

Ok, let's get to these TACTICS

🎤 Welcome to The @Marpipe_HQ Media Buying Conf

We got some of the best media buyers in the world.

1⃣@iamshackelford
2⃣@codyplof
3⃣@wimonsool
4⃣@cmikulin
5⃣@AkvileDeFazio
6⃣@DenneyDara
7⃣@courtfalexander
8⃣@SarahLevinger

Now lets see what they are bringing to the dance...🏀

Old Flame New Fire 🥵 - 1⃣@iamshackelford

Past top performers (creatives) just die?

Relight at reengagement level.
CBO - Cost Cap or Bid Cap (no pref)
Start at CPA Target (increase Cap by $5 until daily budget exhausts)
We run this to video views and page engagers routinely

Beta Creative Testing - 2⃣@codyplof

Want to test angles/hooks with no adspend?

Start with TikTok organic. If you find great traction on an angle, create 3 hooks and run them as dark posts then as spark ads. Guaranteed 1 is a hit. Now create 3 new variations and run it on FB.

Beyonce Dog Rental - 3⃣@wimonsool

Random interest clusters to completely mess with the FB algo and drive incremental purchases “Beyonce”, “dogs”, “car rentals” -> basically interests around people spending money without any rhyme or reason or connection to your brand.

Double Trouble Cake - 4⃣@cmikulin

Find your strongest broad interest audiences by testing your highest converting affinity audiences in Google Analytics, and highly indexed audiences from Quantcast. Combine both ingredients and bake at 350°F until out of learning. Bon appétit!👌

UTM Param Audience Assist - 5⃣@AkvileDeFazio

A targeting move that is sure to score. 🗑️

Append &utm_aud= for native audience ads, extend their shelf life as lookalikes, so if/when they go away, you can use them a little longer as you set your next shot. 🏀

🟨 Post-it Notes - 6⃣@DenneyDara

🟨 Take your top-performing ad's voiceover and text overlay and re-create it using low-fi post-it notes to communicate instead.
🟧 More fun
🟦 More focus
🟪 More native
🟩 More effective

The Nashville Two-Step - 7⃣@courtfalexander

Step 1: Create the ideal customer persona with layered interests (i.e. Twilight, DIY crafts, Bud Light, etc.)

Step 2: Use TikTok style UGC with a hook that resonates with the persona’s psychology, their needs, fears, and dreams.

You’ve Been Primed - 8⃣@sarahlevinger

You can “prime” potential customer brains to BUY by exposing them to FUTURE steps of the ordering process as they move down the funnel.

(Backwards order works best!)
TOF = Unboxing.
MOF = Website ordering.
BOF = Product selection.

🎤OMG! 🤯

You can FEEL the ROAS lift from the cheap seats 🔥

Which are your fav matchups? Who's going to go all... the... way...?

Are you ready for more?

Because I see those Google slayers taking the court... 👀

🎤 Welcome to The @Optmyzr PPC/SEM Conf

You can't deny these are absolute pros!

1⃣@siliconvallaeys
2⃣@AmaliaEFowler
3⃣@PPCkirk
4⃣@SusanEDub
5⃣@bigalittlea
6⃣@duanebrown
7⃣@AzeemDigital
8⃣@TheMarketingAnu

Now let's see if they came to PLAY 🏀

The Daily Profit - 1⃣@siliconvallaeys

Report margins (not revenue) in conversion tracking after using target ROAS to emulate profits. In a campaign where the typical product has a 50% margin, this means you break even at 100% tROAS instead of 200%.

Talk To An SEO Dammit - 2⃣@AmaliaEFowler

Cross reference your Google Ads Search Query Report with Google Search Console and trade query info with your friendly neighbourhood SEO👂. You get keyword ideas, they get excellent higher funnel content ideas. Win-win.

The Golden Starting Point - 3⃣@PPCKirk

New account? Here is the Golden Campaign Template

1 Brand [Ex+Phr].
1 Core Terms Generic [Exact]
1 Top 25 Prods [Ex+Phr]
1 DSA+Audiences+TROAS.
3 Stndrd Shopping: BR, CORE, NB.
1 Pmax of 25 Top Products.
1 Discovery Rmrkting

Tough Turf - 4⃣@SusanEDub

You love to hate Impression Share bidding, you think it's wasteful, but its efficiency can't be denied on branded search in Google. 👀

Made the switch and saw CPC ⬇️ 5%, CVR ⬆️ 13%, and ROAS ⬆️ 21%.

The only thing you're wasting is revenue.

Test Broad Match in PPC - 5⃣@bigalittlea

Yep, I said it. Nope, Google's not paying me.
The new "broad" is closer to "intent match" than keyword matching of yesteryear.
Leaning into an audience-driven targeting strategy may lead to an upset of your old blueblood campaigns.

Doing the Google As You Scale - 6⃣@duanebrown

Leverage the In-Market Segment audiences in Google Ads to build ad creative that matches these audiences. Then scale up YouTube, Snap and Discovery ads as you target these types of audiences with your prospecting campaigns.

Use every RSA headline! - 7⃣@AzeemDigital

Maximize EVERY headline when you are using new RSA's, and try not to pin any, so combinations are maximized. Some of my best performers in the past have been H14/15 that i've included at the last minute.

RSA Ninja - 8⃣@TheMarketingAnu

Put price points in your ad copy. Then create remarketing lists of those who saw that ad and didn't purchase highlighting quality features (but NOT price again).

🎤Hot damn! That's some heat 🔥

Hope y'all were taking notes.

Whats the first PPC tactic you're going try? 👀

Hold up, here come the email/sms marketers 📩 ... can they deliver-ability?

🎤Welcome to The @klaviyo Email/SMS Conf

Look at these legends and must-follows 👇

1⃣@ecomchasedimond
2⃣@samarowais
3⃣@jsappington
4⃣@itsonlydolz
5⃣@QueenDTC
6⃣@danavirsarria
7⃣@EmailLikeAGi
8⃣@Conniesends

Now lets see how they plan to get in our inbox this time...

Email Recycler - 1⃣@ecomchasedimond

Take your best performing evergreen campaigns (educational, social proof, how-to content) and turn into an ongoing flow that new subscribers and customers receive over time. Make sure to EXCLUDE those that already received it as a campaign.

Game Them Emails - 2⃣@samarowais

Boost engagement with a “this or that” game. Make candles? Send a “Choose your mood” email. Sell snacks? Ask which snack they would sneak in their secret stash👿. All you need is tag/segmenting + tracking clicks to personalize email experience.

The Free Shipping Finisher - 3⃣@jsappington

A good portion of your checkout abandoners qualify for free shipping.

Make a trigger split with the variable $value, and send them messaging around their order qualifying for free shipping.

Sit back & count the💰

The Get To Know Em' - 4⃣@itsonlyddolz

Use the submit button on your pop up to collect info about your customers.

Eg Clothing brand? Have your submit buttons as:
MALE / FEMALE / BOTH

Make it compulsory to select one to submit the form

More data = tailored campaigns = $$$

The VIPer 🐍 - 5⃣@QueenDTC

Use keyword replies via SMS to:

- Create an audience of VIP's for early access to new products or sales
- Gather zero-party data on your customers
- Create segments based on replies for tailored messaging

Watch CTR/CVR/EPM/REV

The Klaviyo Breaker - 6⃣@danavirsarria

Break your sales volume into hours in the week. Do this for the whole brand. Paid ads, email, and even customer support. The hour you get the most sales is your golden hour. Send emails right before that golden hour starts.

The Sales Spiker - 7⃣@EmailLikeAGi

Urgency + topical hype = SUPER short SMS flash sales.
Halloween: Spooky 31-minute flash saleSt.
Patty's: Get lucky for the next 777 seconds
90% of people will see the text in time and grateful you had their number. Instant 💰💰💰 injection 📈

Text Me Baby 1 More Time - 8⃣@Conniesends

If you're sending promos via both Email + SMS channel, FIRST send email, THEN later in the day send SMS to people who opened or clicked that email + add urgency to get them to buy. This will hypertarget + reduce your SMS costs.

🎤 Pure heat. No spam in this crowd.

They say acquisition wins customers but retention wins championships, so I guess we'll see how this plays out.

Which tactic will make the biggest impact?

Uh-oh...

Things just got a little✨extra✨around here. The Influencers are nearby...

🎤Welcome to The @hashtagpaid Organic/Influencer Conf

Be sure to like/follow/share all of these kings and queens 👑

1⃣@EwdatsGROSS
2⃣@ChiThukral
3⃣@TheJennyLi
4⃣@shuggilippo
5⃣@liahaberman
6⃣@TaylorLagace
7⃣@AnthonyYepez
8⃣@AshtonWall

Lets see their special brand of magic..

Operation: BESTIES - 1⃣@EwdatsGROSS

Pipeline to go from cold to BFFs (Brand Friends Forever)
1. Browse their content
2. Engage
3. Send product
4. Turn them into evangelists
5. Incorporate their content into UGC
6. Encourage their content
7. Support & nurture the relationship ✨

Sort Your Socials - 2⃣@chithukral

Struggling with content buckets or figuring out what your audience likes? The data is out there. 👽

Sort your posts by likes/engagement/follows. See which ones hit all 3 and boom, that’s your trifecta - It's already won, now just double down🚀

Guardians of the channels - 3⃣@TheJennyLi

The best SMM's know what to post, but also what NOT to post. You are the guardian. The keeper of the vibe. If other internal ppl have "off" requests, say "No" with these magic words:

"Happy to take a look!" (Look but promise nothing.)

The Enough About Me - 4⃣@shuggilippo

Cold pitch to influencers with three sentences:

1. An authentic compliment about a piece of their content/work.
2. How that work impacted you personally.
3. "What are your business goals for the coming year?"

Better results. Every time.

Bio-logical - 5⃣@liahaberman

Gen Z uses social to research brands MORE than search engines. Your profile/bio needs to provide as much useful info as Google search result:
✅Descriptive keywords
✅Eye-catching avatar
✅Action verbs
✅Link / email to connect

Influencer Seeding 101 - 6⃣@TaylorLagace

1. Find influencers with Tagger.
2. Send mass DMs manually or with a VA.
3. Send unique boxes for influencers with Packlane.
4. Keep track of posts/relationships with MightyScout.

If you think it’s easy, it’s because it is.

Only true fans - 7⃣@AnthonyYepez

Activate influencers who have a GENUINE interest in what your brand provides to its audience. People can sense bs from a mile away nowadays.

Your Best Tom Brady Shoes - 8⃣@AshtonWall

Weave high volume key words from trending articles into your TikTok copy + concept and watch your reach skyrocket. i.e. If you're a shoe brand, which shoe is most like *Tom Brady* and why? Which shoe is most like *Pete Davidson* + why?

Ok, I think I just gained 50 followers READING those 🤯

🟥 These are all S-tier tactics.

We are very fortunate that these 32 legends decided to open their playbook and SHARE their secrets with us.

How can we return the kindness?

Here's the deal... 👇

If you got ANY value out of these tactics, or plan to...

I'm asking for two things. 🙏

1⃣ Retweet the top tweet. Great knowledge should be SHARED so we ALL get better.

once you've done that...

https://twitter.com/HireFireTeam/status/1504449196086202376

I've got no ebooks, courses, or downloads.

Just a link to our 🇺🇦Ukraine Crisis Relief Fundraiser.

ANY amount helps (and is matched by @triplewhale!)

This is life-saving work that is critical RIGHT NOW.

These brilliant tacticians donated, will you? 🙏

globalgiving.org/fundraisers/ma…

🎤Ok WOW... TY for reading all this!

What a first day of fun!🏀

Oh... did you think that was it?

We have a whole tournament to watch!

Matchups start tomorrow and run through April 4th.

Follow @HireFireTeam or #MMTB22 to play along.

Psst,

You can take a bathroom break now🙃

The Get To Know Em' - 4⃣ @itsonlydolz

Use the submit button on your pop up to collect info about your customers.

Eg Clothing brand? Have your submit buttons as:
MALE / FEMALE / BOTH

Make it compulsory to select one to submit the form

More data = tailored campaigns = $$$