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Mar 17 • 4 tweets • 3 min read
Weekly content picks from Ahrefs 📚

Each week, we handpick interesting content to feature in Ahrefs' Digest newsletter. Here are two you may have missed in this week's edition 🔽
1️⃣ This article by @e_mpotter, which shares how @SearchPilot formulates their SEO hypotheses:

searchpilot.com/resources/blog…
@e_mpotter @SearchPilot 2️⃣ Over at @sparktoro, @randfish questions the conventional wisdom on whether performance advertising actually works:

sparktoro.com/blog/what-if-p…
@e_mpotter @SearchPilot @sparktoro @randfish We'll be back next week with more recommendations. Let us know if we missed out on your favourites!

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More from @ahrefs

Ahrefs Profile picture
Mar 18
Working on SEO for a nonprofit or charity? Here are 13 tips to boost organic traffic ✍️
1. Keep your website user-friendly and in good SEO health

Ensure your website’s technical fundamentals are sound—you don't want your SEO efforts hindered in the long run. Try using our free Ahrefs Webmaster Tools to monitor your website’s SEO health:

ahrefs.com/webmaster-tools
2. Get listed in directories and articles about nonprofit organizations

Keywords related to nonprofits and charities can be extremely competitive. Your best chance of being included in that top 10 is to get listed on the pages that rank.
Read 15 tweets
Ahrefs Profile picture
Mar 17
New on Ahrefs Blog this week 📝

We've rounded up the freshest content on our blog in this thread. It's time to get reading:
1️⃣ The Complete Guide to Content Repurposing by @siquanong

Content repurposing is when you find a new use for your existing content. Here's why it’s so necessary, plus nine solid content repurposing ideas to try. 🔥

ahrefs.com/blog/repurposi…
@siquanong 2️⃣ How to Handle Out-of-Stock Products by @patrickstox

Run an ecommerce store? Here are some ways to handle out-of-stock products for SEO and user experience purposes. 🛒

ahrefs.com/blog/ecommerce…
Read 6 tweets
Ahrefs Profile picture
Mar 16
9 content repurposing ideas to try 💡

1️⃣ Turn your blog post into a video (and vice versa)

We do this often at Ahrefs. To decide which content to repurpose, find out what people are searching for by using a tool like Ahrefs' Keywords Explorer. Image
2️⃣ Repurpose your videos into a course. We did this most recently with our "Best of AhrefsTV" YouTube videos—you can find the free course on Ahrefs Academy:

ahrefs.com/academy/ahrefs…
3️⃣ Turn your blog posts into a book

This is what @CoSchedule when it published "How to Get Started With Agile Marketing".

Remember to also promote your book. Find sites that collate the best titles in your niche, then get your book mentioned.

Here's how: Image
Read 10 tweets
Ahrefs Profile picture
Mar 16
How do you refresh your content? 🤔 Here's our step-by-step strategy (based on updating 50+ posts) ⬇️
1. Update outdated information

Is the information you have up to date with the current trends in your industry? This includes not only quotes and statistics, but also the examples used.
2. Add actionable advice/cut irrelevant details

When you’re writing, include the 80/20 action steps your reader needs to know, plus examples (hypothetical or real) to prove your point. But don’t write any more than that.
Read 6 tweets
Ahrefs Profile picture
Feb 23
Our 13 favourite marketing tools: A sample of our martech stack 📚👇🏻

Ever wondered what tools we use to run our eight-figure ARR company? Have a peek:
1. Ahrefs (naturally!)
- What: Helps marketers rank higher on search engines and get more traffic. We use it to fuel our marketing strategy. 😉
- Where to get: ahrefs.com
- Price: Free tools available; paid plans from $99 per month
2. Google Search Console (@googlesearchc)
- What: Helps monitor and troubleshoot your website's appearance in search results. Most accurate data on Google's search-related products.
- Where to get: search.google.com/search-console
- Price: Free
Read 15 tweets
Ahrefs Profile picture
Sep 13, 2021
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others.

Here are some technical SEO quick wins 🧵
1/ Check indexing

Make sure pages you want people to find can be indexed in Google.

You can check the Indexability report in Site Audit to find pages that can’t be indexed and the reasons why. It’s free in Ahrefs Webmaster Tools ➡️ ahrefs.com/webmaster-tools Image
2/ Reclaim lost links

Websites tend to change their URLs over the years. These old URLs usually have links from other websites. If they're not redirected, those links are lost & no longer count for your pages.

You'll want to 301 redirect any old URLs to their current location.
Read 6 tweets

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