Working on SEO for a nonprofit or charity? Here are 13 tips to boost organic traffic ✍️
1. Keep your website user-friendly and in good SEO health
Ensure your website’s technical fundamentals are sound—you don't want your SEO efforts hindered in the long run. Try using our free Ahrefs Webmaster Tools to monitor your website’s SEO health:
ahrefs.com/webmaster-tools
Ensure your website’s technical fundamentals are sound—you don't want your SEO efforts hindered in the long run. Try using our free Ahrefs Webmaster Tools to monitor your website’s SEO health:
ahrefs.com/webmaster-tools
2. Get listed in directories and articles about nonprofit organizations
Keywords related to nonprofits and charities can be extremely competitive. Your best chance of being included in that top 10 is to get listed on the pages that rank.
Keywords related to nonprofits and charities can be extremely competitive. Your best chance of being included in that top 10 is to get listed on the pages that rank.
3. Look for unlinked mentions (and turn them into backlinks!)
Use Google search operators to find mentions of your organization in the media + online publications (e.g. articles, listicles), noting any unlinked mentions. Then reach out and request for these links to be added.
Use Google search operators to find mentions of your organization in the media + online publications (e.g. articles, listicles), noting any unlinked mentions. Then reach out and request for these links to be added.
4. Answer journalists’ requests
Use sites like HARO or scan Twitter for hashtags like #journorequest to find opportunities that could lead to you being picked up by the media.
Use sites like HARO or scan Twitter for hashtags like #journorequest to find opportunities that could lead to you being picked up by the media.
5. Do guest blogging to earn links
Contribute guest articles on third-party sites to build backlinks and get more visibility.
Contribute guest articles on third-party sites to build backlinks and get more visibility.
6. Go after educational keywords related to your cause
Create content that targets keywords related to your cause.
Create content that targets keywords related to your cause.
7. Go after statistical keywords related to your organization (and update regularly)
Statistical keywords = Using statistical data to identify and fulfill a user's search intent. They can generate organic traffic and be a great asset for earning links.
Statistical keywords = Using statistical data to identify and fulfill a user's search intent. They can generate organic traffic and be a great asset for earning links.
8. Invite experts to write for you
Some topics are best covered by experts—and would give your blog posts added credibility. Get them to write your content or at least review it to ensure authoritativeness and trustworthiness.
Some topics are best covered by experts—and would give your blog posts added credibility. Get them to write your content or at least review it to ensure authoritativeness and trustworthiness.
9. Translate your content into other languages
If you’re a global charity, you need global visibility. Organic traffic coming from multiple countries can greatly contribute to that goal, so cast your net further.
If you’re a global charity, you need global visibility. Organic traffic coming from multiple countries can greatly contribute to that goal, so cast your net further.
10. Leverage local SEO
At the minimum, get a Google Business Profile up for your organization so people can easily contact you.
At the minimum, get a Google Business Profile up for your organization so people can easily contact you.
11. Get a Google Knowledge Panel
This helps you own more SERP “real estate”. You'll also gain more credibility and build awareness of your nonprofit or charity.
This helps you own more SERP “real estate”. You'll also gain more credibility and build awareness of your nonprofit or charity.
12. Optimize for branded search
Branded search = Any query that contains words and phrases associated with your brand, products, or services. Make sure you’re ranking for them!
Branded search = Any query that contains words and phrases associated with your brand, products, or services. Make sure you’re ranking for them!
13. Interlink your content
Our final tip: Pass link authority from one page to another by adding internal links between your content. This has lots of benefits, including helping Google to crawl your site better.
Our final tip: Pass link authority from one page to another by adding internal links between your content. This has lots of benefits, including helping Google to crawl your site better.
We hope you found this useful. Leave a comment if we did, and check out the full post here:
ahrefs.com/blog/seo-for-n…
ahrefs.com/blog/seo-for-n…
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