So the navigation and the presence of internal links are the first 2 things I check when I open a website.
Don't write articles for the sake of it, put some effort into creating logical connections across your content network.
While SEO doesn't require a degree, it indeed takes quite some time.
Other skills like knowing business/marketing and maybe some coding need that you practice consistently.
And yes, a good degree could help for several reasons.
SEO is not the only factor defining your projects and your professional life.
Branding, value proposition and being credible are even more important. It's better to build brands and not websites because you want people to be aware that you exist.
Check my other thread about value proposition to get the idea of what I am talking about.
Some tips for business owners or whoever is going to invest in #SEO services.
This thread will cover the most frequent cases where you should stay alert and how to spot scammers 🧵
Many service providers sell you data dumps, i.e. exports from SEO tools. This practice is unfair because they are just clicking one button and making you pay for an export.
The fun thing is that a dump is not actionable and doesn't tell you what to do.
If you are a non-technical person you will have a hard time finding what is dumped and what's not.
In general, if you get a super simple Excel "report" and some random advice that doesn't fit your business, then it's the case.
Some daily considerations about Semantic #SEO, #Python, and strategy for your next project.
This time I am going to include new stuff and write not-so-obvious considerations.
Your updated thread for improving your knowledge about data 🧵
Semantic SEO is different from the simple topic cluster approach. Here you are interested in connections about entities and ontologies.
In other words, you want to have a clear idea of how to create links between your pages and proper navigation based on evidence. >>>
>>> The traditional cluster approach has no mention of all these elements. Creating content is not going to make the difference if you cannot build a network.
This is true in highly competitive environments where you need some "authority" to be deemed worthy.
Some interesting considerations on data for #SEO and how it's very easy to lie with them.
And ok, some curiosities and strange facts as well, keep reading. A thread to open your eyes 🧵
Let's start with the very basics. For big brands, you should always filter out branded keywords in Google Search Console, no option here.
You want to attract those people who aren't directly searching for you.
Filter by query and select Custom (regex), then just select "doesn't match" and insert all the branded terms. To select more use the pipe operator |, it means OR.