Last but not least a very technical blog to boost your #DataScience skills and merge them with #DigitalMarketing and SEO. Underrated but definitely one of the best blogs out there.
Some daily considerations about Semantic #SEO, #Python, and strategy for your next project.
This time I am going to include new stuff and write not-so-obvious considerations.
Your updated thread for improving your knowledge about data π§΅
Semantic SEO is different from the simple topic cluster approach. Here you are interested in connections about entities and ontologies.
In other words, you want to have a clear idea of how to create links between your pages and proper navigation based on evidence. >>>
>>> The traditional cluster approach has no mention of all these elements. Creating content is not going to make the difference if you cannot build a network.
This is true in highly competitive environments where you need some "authority" to be deemed worthy.
Some interesting considerations on data for #SEO and how it's very easy to lie with them.
And ok, some curiosities and strange facts as well, keep reading. A thread to open your eyes π§΅
Let's start with the very basics. For big brands, you should always filter out branded keywords in Google Search Console, no option here.
You want to attract those people who aren't directly searching for you.
Filter by query and select Custom (regex), then just select "doesn't match" and insert all the branded terms. To select more use the pipe operator |, it means OR.
What if the problem is not #SEO related? How come, you are an SEO and you face a problem that is not connected to your job... or is it?
A thread about the importance of value proposition and quality for every SEO project π§΅
SEO is just one part of the story. It is not the only digital channel and will never be.
I prefer to focus on SEO because that's my path. This doesn't mean a business should do SEO. Being holistic is key.
That's why understanding how you want to reach your audience comes first.
Business and Marketing are not about having a good product and that's it. They cover other areas of interest and techniques that promote what you sell.
There are bad products with excellent marketing or vice versa. In some cases, they are both bad.
These 2 are the bare minimum and are correct. You don't need anything else to start.
The most common belief they want to sell you is that SEO is business independent. Let me explain, claiming that the subject is a set of techniques or something you can apply indiscriminately.
SEO overlaps with a lot of other subjects, it is not a watertight compartment.