Building in public is scary.

But I'll be doing it with my new course on #TechnicalSEO.

Want to follow the process and learn from it (in case you want to create something too)?

Follow this thread 🧵
I launched my first course, SEO Challenge, in 2019.

I didn’t know a lot about courses then. So I was working backwards in some respect with it.
Since then I’ve learned a TON about course creation and helped other people to create successful courses behind the scenes.

(If you think a course is a passive income, you’re simplifying it)
So with this new course on Technical SEO, I had 2 options:

1⃣ Use what I already have from my past students

2⃣ Do everything from scratch and put a lot of research before I even start

Since I always strive for the best results, I'll be using a combination of these options.
I have a clear vision for this course and the transformation I want to give to the students.

The vision is huge.

So I’m also choosing to bring it to life as if I’m a big company with a team.

And I’ll be hiring some people to help me too.
The first step was to see if there's enough interest in the topic.

I created a Google Form and posted it on my social media and sent it to my email list.

(I did it back in October as I thought I would launch before the end of 2021, too optimistic :D )
The pre-registration form for my upcoming course is here forms.gle/JcsqyichMoetw3…

I want to create EXACTLY what people need.

So if you want to pre-register to get the best offer, fill in the form ☺️
Here's what I'm concentrating on this week and next week to make sure my upcoming course on technical #SEO is valuable for students 🔥 Image
I'm actively working on my research before launching the course

I reached out to Carmen, my past #SEOChallenge student, and she'll be helping me with all the research before I even build the final curriculum

I'm so happy to have Carmen on board as she will bring so much value! Image
I first need to have a good understanding of what YOU want to learn vs what I 'think' you want to learn. This will help you create something YOU want

If you want to take part in the research, you can fill in the technical #SEO course preregistration form forms.gle/TwMvn4ko6FnpP6…
The initial curriculum of my upcoming Technical #SEO course is READY!!! I'm so pumped for it!

The course will have 3 main parts:

✅ Theory

✅ Practice

✅ Implementation

That's EXACTLY what you need to learn something properly, especially #technicalSEO.

I'm very excited!
I can't believe it!

200+ people have filled in the pre-registration forrm for my upcoming THAT Technical #SEO course!

Join too here forms.gle/XnzTnXCygUW1Vu…
More and more people are waiting for THAT! Technical SEO Course! Soooo excited! ♥️ Image
I JUST bought a new domain for my upcoming Technical #SEO course!

Things get more real 💪😎

Can you guess the course's name?
I just had a call with @addlac5 ☺️

He reached out to me to share ideas about my upcoming Tech SEO Course (if you haven't preregistered, do it forms.gle/4ek2ybQXPQwxxZ…)

I love learning more about the ways I can help tech SEOs

I love that I'm creating something bigger than me Image
The work on the Technical SEO course is GOING!

In the past 2 weeks we:

- Analyzed 250+ answers submitted from those who pre-registered

- Researched other courses to find gaps

- Analyzed tech SEO job postings to see what skills companies are looking for

That's a LOT!
The Tech #SEO course will open SOON!

First, only for those who pre-register (you'll get the best price too)

So jump in the pre-registration list before it's closed forms.gle/YZiibwgbWtmJqg…

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More from @azarchick

Mar 9
Today's #SEO tip:

Here's how you can easily spot any discrepancies between search results appearances of your whole domain vs domain prefix.

(aka whether you have http/https duplicates indexed)

A short 🧵
You’ve seen this Google Search Console box in the search results many times, haven’t you? Image
In these boxes, Google shows how your website is performing for the query you’ve entered (if you’re ranking for it).

Until recently, Google was showing the info only from URL prefixes in these boxes.

But now these boxes started to support domain properties verified in GSC.
Read 9 tweets
Sep 22, 2021
3 valuable lessons about internal linking from a furniture and home decor giant - Wayfair 👇👇👇

I analyzed Wayfair and found out the exact things they do to strengthen their internal linking for the category pages and be so successful with their SEO.

a 🧵
First things first

Generally, most search traffic in an online store is attracted by product categories. That’s why it’s so so so important to build specific product categories and optimize them.

Specific categories help you rank for long-tail transactional keywords.
That’s exactly what Wayfair is doing. According to ahrefs, the most popular pages that attract organic traffic are all categories.

So how does Wayfair use Internal linking for its category pages?
Read 11 tweets
Jun 29, 2021
If you're moving from hard-coded @googleanalytics code to Google Tag Manager, here are 3 steps that you need to make to ensure no data is lost in the transition.

A 🧵
Step 1:

Create a Google Tag Manager Container and install it on your website.
Step 2: Use @screamingfrog to confirm that all the pages have the GTM snippet code.

👉 Go to Configuration > Custom > Search (screenshot 1)
👉 Configure the rule to find the GTM code you need in the page HTML (screenshot 2)
Read 11 tweets
Jun 15, 2021
Technical SEO alert: you need to know this!

#Google ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen:

1/5
- Always use an HREF attribute so that Google can easily discover and follow a link

- Ideally, use HTML links. JS links are ok as long as they use an HREF attribute

2/5
- Google won’t follow and index URLs with fragments (containing #, e.g. store.com/catalog#gifts) as they are not created to lead to a new document/page. So if you want a fragmented URL to be indexed as a separate page, don’t use fragments, e.g. store.com/catalog/gifts

3/5
Read 5 tweets

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