3 valuable lessons about internal linking from a furniture and home decor giant - Wayfair 👇👇👇
I analyzed Wayfair and found out the exact things they do to strengthen their internal linking for the category pages and be so successful with their SEO.
a 🧵
First things first
Generally, most search traffic in an online store is attracted by product categories. That’s why it’s so so so important to build specific product categories and optimize them.
Specific categories help you rank for long-tail transactional keywords.
That’s exactly what Wayfair is doing. According to ahrefs, the most popular pages that attract organic traffic are all categories.
So how does Wayfair use Internal linking for its category pages?
If you're moving from hard-coded @googleanalytics code to Google Tag Manager, here are 3 steps that you need to make to ensure no data is lost in the transition.
A 🧵
Step 1:
Create a Google Tag Manager Container and install it on your website.
Step 2: Use @screamingfrog to confirm that all the pages have the GTM snippet code.
👉 Go to Configuration > Custom > Search (screenshot 1)
👉 Configure the rule to find the GTM code you need in the page HTML (screenshot 2)
#Google ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen:
1/5
- Always use an HREF attribute so that Google can easily discover and follow a link
- Ideally, use HTML links. JS links are ok as long as they use an HREF attribute
2/5
- Google won’t follow and index URLs with fragments (containing #, e.g. store.com/catalog#gifts) as they are not created to lead to a new document/page. So if you want a fragmented URL to be indexed as a separate page, don’t use fragments, e.g. store.com/catalog/gifts
3/5