Shape the block of text from a blog post (in the next few tweets) into a thread with an enticing hook!
Blog text (1/3):
"Additionally, some SEOs take advantage of exact title matching anchor text. Instead of utilizing an anchor text that works through your paragraphs naturally, you might simply end a specific section with a CTA hyperlink of the other page’s exact title...
(2/3) For example, if we wanted to send a reader to check out our recent blog post with the title “Short-Form Content vs. Long Form Content: Which Is Better?” then we would add a prompt after a relevant section that used that exact title as the anchor text - it might look like:
(3/3) Recommended Reading: Short-Form Content vs. Long-Form Content: Which Is Better?
Some SEO professionals swear by this technique, implying that exact title anchor text matching seems to at least correlate with higher rankings via relevant intent matching.
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#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread 🧵]
How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ 🐸)
1️⃣ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.
Example: "what do goldfish eat"
Make a list of the top domains that are ranking for that keyword:
- Shares/amplification
- Rankings
- Backlinks
- Sessions
- Etc.
What most programs will do in order to appease leadership and generate metrics/hit KPIs:
✅ Put sign-up forms on every piece of content
✅ Create only CTAs that result in short-term $$$
✅ Focus on last-click/direct attribution
✅ More gated content
✅ Bait people w/ headlines
Agencies that produce content optimized for search tend to over-emphasize the #SEO service. Let's fix that and retain more clients. [Thread 🧵]
Most companies are unaware that they ACTUALLY need help with the #contentmarketing part when they hire an SEO agency for content.
💡The overall point:
SEO is a term that references a specific distribution channel (search engine).
Your clients don't actually want to be paying for ONLY access to that distribution channel. The result of SEO is organic traffic.
(And as any agency who has been doing this for a while knows --> if the only result you achieve for a client is traffic, they're going to eventually fire you.)
Your clients are ACTUALLY buying content that benefits the business. Period.