Twitter writing challenge for #SEO, #copywriting, and #contentmarketing professionals:

Shape the block of text from a blog post (in the next few tweets) into a thread with an enticing hook!
Blog text (1/3):

"Additionally, some SEOs take advantage of exact title matching anchor text. Instead of utilizing an anchor text that works through your paragraphs naturally, you might simply end a specific section with a CTA hyperlink of the other page’s exact title...
(2/3) For example, if we wanted to send a reader to check out our recent blog post with the title “Short-Form Content vs. Long Form Content: Which Is Better?” then we would add a prompt after a relevant section that used that exact title as the anchor text - it might look like:
(3/3) Recommended Reading: Short-Form Content vs. Long-Form Content: Which Is Better?

Some SEO professionals swear by this technique, implying that exact title anchor text matching seems to at least correlate with higher rankings via relevant intent matching.

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More from @I___DEREKflint

May 7
How to create 4.5 years' worth of LinkedIn content from 1 blog post [so your #contentmarketing and #SEO team can distribute 4ever!] 🧵

Aka how we turned one of our blogs into 55 separate LI opportunities.

(I'm aware we're on Twitter, right now.)

Let's take it step-by-step.
Additionally, I'm going to show you exactly how we did this for one of our posts.

If you'd like to follow along, here is the blog URL I'll be breaking down for the rest of the thread:

tenspeed.io/blog/content-d…
Step 1️⃣) Identify which parts of a blog can be formatted like the highest performing types of LinkedIn posts

It’s helpful to zoom out and look at the entirety of a blog post.

We recommend keeping an eye out for lists or overview headers with multiple subsections.
Read 24 tweets
May 6
#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread 🧵]

How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ 🐸)
1️⃣ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.

Example: "what do goldfish eat"

Make a list of the top domains that are ranking for that keyword:

a-z-animals.com
thegoldfishtank.com
animals.mom.com Image
2️⃣ Take those domains and plug them into @screamingfrog's tool and let it crawl!

Once the crawl is finished - search for the URL of the blog that was ranking for your keyword target. ImageImage
Read 10 tweets
May 5
Dear #contentmarketing and #SEO professionals... not lobbying for the consistent distribution of your blog content, misses the point of building it 💡

Here is what distribution does for you [and how to do it via Twitter/LinkedIn]:
✅ Pulls more readers into your website giving your content teams more behavioral data from customers/leads.

A/B testing, topic evaluations, etc. can all get started right away by actively distributing your content.
✅ Allows for conversions to happen earlier than organic rankings

Your team can generate sign-ups, leads, and ROI while you wait for Google to index the content (and then you'll generate even more).
Read 12 tweets
May 4
Simple explanation of the content life cycle for your #SEO clients [so you get approvals to update old content!] 👇

When you have studied the performance of individual blog posts long enough, and at scale, a pattern emerges.
A piece of content will often follow a similar life cycle that has a big impact on how your content performs.

+ ESPECIALLY as you get to 100s or 1000s of blog posts on your site.

1) Early traction
2) Growth
3) Peak
4) Decay
1️⃣ Early Traction

When you publish new content, it will take some time for it to start to rank/drive organic traffic.

How long this stage lasts is based on a number of factors:

- Authority on published topics
- Amount of related content on your site
- Backlinks
- Etc.
Read 16 tweets
May 2
The moment leadership demands conversions from your content program is often the moment your content program starts to die.

Why?

#Contentmarketing often generates conversions via counterintuitive qualities.

And our lizard brains will double down on aggression vs. quality.
Said another way.

Content that gives readers or viewers everything in return for nothing:

- education
- skills/applicable directions
- novelty
- entertainment
- add. resources

Performs better under every metric.

- Shares/amplification
- Rankings
- Backlinks
- Sessions
- Etc.
What most programs will do in order to appease leadership and generate metrics/hit KPIs:

✅ Put sign-up forms on every piece of content
✅ Create only CTAs that result in short-term $$$
✅ Focus on last-click/direct attribution
✅ More gated content
✅ Bait people w/ headlines
Read 4 tweets
Apr 30
Agencies that produce content optimized for search tend to over-emphasize the #SEO service. Let's fix that and retain more clients. [Thread 🧵]

Most companies are unaware that they ACTUALLY need help with the #contentmarketing part when they hire an SEO agency for content.
💡The overall point:

SEO is a term that references a specific distribution channel (search engine).

Your clients don't actually want to be paying for ONLY access to that distribution channel. The result of SEO is organic traffic.
(And as any agency who has been doing this for a while knows --> if the only result you achieve for a client is traffic, they're going to eventually fire you.)

Your clients are ACTUALLY buying content that benefits the business. Period.

💪 What you can do:
Read 9 tweets

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