Marketer, comic-lover, aspiring penciler who is jealous of great inkers.
Oct 21, 2022 • 13 tweets • 2 min read
"We want you to hit the ground running for our company."
Here is what you can do as a content manager & SEO specialist that'll impress your executives/team.
1. Update existing content (big/quick results!) 2. Create a "challenge roadmap" as your first hub
Let's talk about #2 👇
This is an initial content pillar that'll:
1. Rank for meaningful keywords 2. Speak directly to ICPs 3. Bring in your product 4. Speed up your learning about customer pain points
Here is how you build it -->
Aug 13, 2022 • 23 tweets • 6 min read
How to identify content consolidation opportunities to boost your organic traffic quickly 🧵
Content consolidation is a game-changing #SEO practice.
When you create new content, Google needs time to crawl, index, and rank your content.
Consolidation, on the other hand...
...is essentially a type of content update.
Because the URL you’ll be using likely has existed for quite some time and is already associated with your target keyword(s), the results often come quickly.
So how do we find these opportunities?
Jun 22, 2022 • 19 tweets • 5 min read
Here are 17 #SEO tactics I've come to love for improving rankings + conversions on content 👇
Aka tactics that represent comprehensive #contentmarketing best practices rather than spammy, traffic-desiring ad spammers.
1) Effectively improving organic traffic starts with understanding the pain points of your ICP
Not a direct SEO ranking factor, BUT...
Any SEO can rank content.
What most struggle with is generating conversions with that content.
Knowing your ICP = Conversions
May 18, 2022 • 10 tweets • 4 min read
An easy way to find great #contentmarketing topics from your own first-party data👇
Google data can help you make smarter #SEO choices, removing the guessing game of choosing topics that are relevant/related to one another semantically.
Let's take a quick look at GSC.
Google Search Console is a goldmine for finding queries that are related to your business and the most successful pieces of content you've already built.
How to identify these topics:
1) Open GSC and navigate to the tab on the left side that says "performance." Select that.
May 17, 2022 • 10 tweets • 3 min read
Why "retention" topics make for great #SEO targets - Esp. for young #SaaS brands that might not have much data about their audience 👇
1️⃣ Retention topics NOT ONLY speak directly to your current customers but to the people who have the same problems as your customers.
It's a surefire way to ensure you're speaking to a relevant target audience.
2️⃣ Retention topics are often very specific. A customer has a problem, frustration, or a goal that your support team keeps encountering.
May 7, 2022 • 24 tweets • 7 min read
How to create 4.5 years' worth of LinkedIn content from 1 blog post [so your #contentmarketing and #SEO team can distribute 4ever!] 🧵
Aka how we turned one of our blogs into 55 separate LI opportunities.
(I'm aware we're on Twitter, right now.)
Let's take it step-by-step.
Additionally, I'm going to show you exactly how we did this for one of our posts.
If you'd like to follow along, here is the blog URL I'll be breaking down for the rest of the thread:
#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread 🧵]
How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ 🐸)
1️⃣ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.
Example: "what do goldfish eat"
Make a list of the top domains that are ranking for that keyword:
Shape the block of text from a blog post (in the next few tweets) into a thread with an enticing hook!
Blog text (1/3):
"Additionally, some SEOs take advantage of exact title matching anchor text. Instead of utilizing an anchor text that works through your paragraphs naturally, you might simply end a specific section with a CTA hyperlink of the other page’s exact title...
May 5, 2022 • 12 tweets • 3 min read
Dear #contentmarketing and #SEO professionals... not lobbying for the consistent distribution of your blog content, misses the point of building it 💡
Here is what distribution does for you [and how to do it via Twitter/LinkedIn]:
✅ Pulls more readers into your website giving your content teams more behavioral data from customers/leads.
A/B testing, topic evaluations, etc. can all get started right away by actively distributing your content.
May 4, 2022 • 16 tweets • 5 min read
Simple explanation of the content life cycle for your #SEO clients [so you get approvals to update old content!] 👇
When you have studied the performance of individual blog posts long enough, and at scale, a pattern emerges.
A piece of content will often follow a similar life cycle that has a big impact on how your content performs.
+ ESPECIALLY as you get to 100s or 1000s of blog posts on your site.
1) Early traction 2) Growth 3) Peak 4) Decay
May 2, 2022 • 4 tweets • 1 min read
The moment leadership demands conversions from your content program is often the moment your content program starts to die.
Why?
#Contentmarketing often generates conversions via counterintuitive qualities.
And our lizard brains will double down on aggression vs. quality.
Said another way.
Content that gives readers or viewers everything in return for nothing:
- Shares/amplification
- Rankings
- Backlinks
- Sessions
- Etc.
Apr 30, 2022 • 9 tweets • 2 min read
Agencies that produce content optimized for search tend to over-emphasize the #SEO service. Let's fix that and retain more clients. [Thread 🧵]
Most companies are unaware that they ACTUALLY need help with the #contentmarketing part when they hire an SEO agency for content.
💡The overall point:
SEO is a term that references a specific distribution channel (search engine).
Your clients don't actually want to be paying for ONLY access to that distribution channel. The result of SEO is organic traffic.
Apr 25, 2022 • 23 tweets • 10 min read
Advice from the many faces of #contentmarketing that SaaS teams can’t afford to miss [Thread 🧵]
Let's run through 🔟 of the conversations our agency (@npturner) had with some of the top #marketing professionals in the #content space this past year 👇
1️⃣ Save Yourself the Heartache with @randfish
Rand has a lot to share about creating great content.
We explored his learnings from the early days of the Moz blog to his most recent approach to Sparktoro’s content production.
This includes:
✅ How he views content
Apr 24, 2022 • 4 tweets • 1 min read
The only truth you know about #SEO Twitter personalities/influencers:
💥They're the loudest on the channel 💥
A reflection on being included on 6 lists this past week of "SEOs to follow"
That wasn't/isn't my goal
I try hard to be:
✅ Really good at SEO, esp. as it relates to content marketing
✅ Responsible with the info I share
✅ Consistently-ish posting
✅ Engaged with anyone who is interested
✅ The clearest communicator
✅ Connected with others who talk about SEO things
I know I'm not the best:
Apr 20, 2022 • 9 tweets • 2 min read
PSA: Be careful when seeking #affiliatemarketing advice vs content marketing advice from people practicing #SEO [🧵]
It's IMPORTANT to remember that while these two branches of internet marketing CAN learn from each other, they OFTEN come with different philosophies/goals.
Too often, the landscape of affiliate marketing via SEO is:
➡️ Run by an individual person - not a company (except some publishers)
➡️ Lacking emphasis on brand - it's all about impressions, clicks, conversions
➡️ Build it for free or outsource via exploiting others for cheap
Apr 19, 2022 • 12 tweets • 2 min read
Scaling #SEO with content production/publishing requires 2️⃣ unique components.
Here are what is required and the questions you should be asking yourself before scaling.
The basic requirements:
1) A workflow that actually works to create efficiency/effectiveness
2) The right resources (including staff) to implement them
The common hurdles:
Apr 18, 2022 • 19 tweets • 4 min read
Describing revenue and ROI for blog/article content to #SaaS#SEO clients [🧵]
Everyone wants to know what the money looks like and where it comes from.
Here is my experience from running #contentmarketing strategies for years.
Content and SEO can feel a bit like playing battleship with your clients' customers.
The general hurdles of any campaign:
- Accurate / interpretable ICP data
- Workflows to produce / scale blog post publishing
- Having inhouse SMEs
- How much of a topic are you willing to cover
Apr 15, 2022 • 13 tweets • 2 min read
Friday #marketing Rant: Too many companies end up putting an emphasis on exact $$$ ROI and attributions for their content because they were lied to.
They were misguided about what performance marketing is capable of delivering from a data perspective.
And it's not that $$$ isn't the end goal - it absolutely is the point.
The problem is that most companies will suffer from a multitude of problems trying to identify concrete proof of that $$$ returned by any specific piece of content.
Apr 10, 2022 • 5 tweets • 2 min read
#SEO and #contentmarketing folks 📢 one of the best tactics to keeping clients past the first 6 months: UPDATE OLD CONTENT
It has consistently been the best way to earn trust and calm anxious clients’ apprehension about investing in SEO.
Here’s why 👇
1️⃣ Provides the quickest time to value - esp. important when onboarding
2️⃣ Shows results quickly - often within days to a couple of weeks
How #SEO professionals leverage images as part of their strategy for increased organic traffic [🧵 w/ examples]
You can place keywords inside of the alt-text for any images to help that image get pulled into the overall image search or into Image Packs/Carrousels on the SERP.
If we look at the keyword I've been posting about all week:
"how to give a puppy a bath"
It produces an Image Pack in the bottom position of page 1 which tells us that searches like to see images (videos are even more highly recommended based on their position on Page 1).
