#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread π§΅]
How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ πΈ)
1οΈβ£ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.
Example: "what do goldfish eat"
Make a list of the top domains that are ranking for that keyword:
2οΈβ£ Take those domains and plug them into @screamingfrog's tool and let it crawl!
Once the crawl is finished - search for the URL of the blog that was ranking for your keyword target.
3οΈβ£ Click that URL from the list to bring up the details about that specific URL.
4οΈβ£ Now click on "inlinks" and "outlinks" tabs at the bottom-left of the tool.
This is going to show you which content your competitors have linked together to build a clustered, authoritative website structure around this topic.
5οΈβ£ If you want to visualize it, then head up to the navigation at the top of your screen - select the option under:
Visualizations > Force-Directed Crawl Diagram
Now you should be able to see what they've clustered/pillared around topics your brand might also be interested in.
***Note that for the best, most relevant results, you'll likely want to select a competitor that matches most closely to your business/industry/services.
Additionally, when you look at the "inlinks" tab, note the # of topics they have clustered to the post.
This number of inlinks, averaged out across competitors that rank for the keyword target can give you insights into how many pieces of content you might want in your cluster.
There are no hard and fast rules, and I don't recommend copying your competitor's cluster topics exactly.
But this often helps you evaluate if you have any topic gaps and to understand how to think about solving your customer's problems if you're ever in a creative rut.
How to identify content consolidation opportunities to boost your organic traffic quickly π§΅
Content consolidation is a game-changing #SEO practice.
When you create new content, Google needs time to crawl, index, and rank your content.
Consolidation, on the other hand...
...is essentially a type of content update.
Because the URL youβll be using likely has existed for quite some time and is already associated with your target keyword(s), the results often come quickly.
So how do we find these opportunities?
1οΈβ£ Noticing when high-performing content decays exactly as a newer piece of content begins to grow
If a new piece of content is starting to perform β aka impressions shot up for that URL and yet growth on the website or the blog canβt be seen - check for losses elsewhere
Here are 17 #SEO tactics I've come to love for improving rankings + conversions on content π
Aka tactics that represent comprehensive #contentmarketing best practices rather than spammy, traffic-desiring ad spammers.
1) Effectively improving organic traffic starts with understanding the pain points of your ICP
Not a direct SEO ranking factor, BUT...
Any SEO can rank content.
What most struggle with is generating conversions with that content.
Knowing your ICP = Conversions
2) Build topic clusters
In recent years, the world of SEO has been shifting away from strategies that involve individual keywords and their search volume and more into topic clusters.
Aka many keywords that play a part in rounding out a topic both narratively and semantically.
An easy way to find great #contentmarketing topics from your own first-party dataπ
Google data can help you make smarter #SEO choices, removing the guessing game of choosing topics that are relevant/related to one another semantically.
Let's take a quick look at GSC.
Google Search Console is a goldmine for finding queries that are related to your business and the most successful pieces of content you've already built.
How to identify these topics:
1) Open GSC and navigate to the tab on the left side that says "performance." Select that.
2) Navigate to the navigation tabs that sit below the main graph and above the table. Make sure you select the "pages" tab.
Why "retention" topics make for great #SEO targets - Esp. for young #SaaS brands that might not have much data about their audience π
1οΈβ£ Retention topics NOT ONLY speak directly to your current customers but to the people who have the same problems as your customers.
It's a surefire way to ensure you're speaking to a relevant target audience.
2οΈβ£ Retention topics are often very specific. A customer has a problem, frustration, or a goal that your support team keeps encountering.
That specific problem might not have huge, 10k per month organic traffic volumes associated with it, but it likely has a high rate of conversion (plus generates loyalty!).