Thread by @I___DEREKflint

How to create 4.5 years' worth of LinkedIn content from 1 blog post [so your #contentmarketing and #SEO team can distribute 4ever!] 🧵

Aka how we turned one of our blogs into 55 separate LI opportunities.

(I'm aware we're on Twitter, right now.)

Let's take it step-by-step.

Additionally, I'm going to show you exactly how we did this for one of our posts.

If you'd like to follow along, here is the blog URL I'll be breaking down for the rest of the thread:

tenspeed.io/blog/content-d…

Step 1️⃣) Identify which parts of a blog can be formatted like the highest performing types of LinkedIn posts

It’s helpful to zoom out and look at the entirety of a blog post.

We recommend keeping an eye out for lists or overview headers with multiple subsections.

They often contain words in them like:

• “Best Practices…”
• “Strategies…”
• “Reasons…”
• “Benefits of…” or “Advantages…”
• “Pros…” or “Cons…”
• “# Examples...”
• “Why...”
• “Steps...”
• “How to...”
• “Types of…”
• “Ways to…”
• “Tips…”

If we go back to our example blog post about content decay, let’s observe the headers from that post.

The 8 highlighted headers above all communicate to us that a “list” of answers should appear below directly below them.

Here are a couple of examples of some very basic outlines:

Additionally, note that there are 39 headers in our example blog.

EACH of those can easily become a solo LinkedIn post as well.

Let's walk through how to build these out in the next step.

Step 2️⃣) Building out your LinkedIn posts with the blog body content

For any of the LinkedIn list posts, you can quickly copy and paste blog content from each section to help you fill it out with value-add copy.

Example of filling out a LinkedIn list post:

We’ll start with the list outline below that's composed of 4 of our headers.

Go immediately to the main header and see what type of introduction you find on the actual blog post.

I thought the one we had, sounded clear and authoritative so I pasted it in (See image below).

Notice that there are several ways to make a social post more appealing than a block of paragraph text.

✅ cutting out unnecessarily wordy phrases
✅ change written-out number words (one hundred) into actual numbers (100)
✅ apply emojis
✅ separate sentences appropriately

For each of our list items in our LinkedIn post, we can continue using this copy/paste then edit technique.

Additional example of how to fill out a post based on a single section (from non-list headers):

Let’s grab one of our headers from above to build out another post.

Copy and paste your section into LinkedIn.

For the hook, let’s use our context clues about this section.

The header, “Decline in search visibility,” is a part of a list of ways in which content decay can impact organic traffic and SEO results.

A useful hook might be something like:

+ you could add additional visual appeal with a:

🫣 Graph showcasing GSC data of a blog URL in decline

🫣 A screenshot of keyword research tool showing keywords losing positions

🫣 A quick video explainer

Step 3️⃣) Creating hooks: Try speaking to your target audience about their goals/pain points

Example:

Many of my followers are typically freelancers, and agency-side SEO/content professionals. Look at how I changed the header to speak to them (image).

Step 4️⃣) Include the CTA to read the actual blog post in the comments (or don’t)

You have to feel out when you believe you have a strong enough piece of content to bring people into a URL, ask them to follow/share, or just simply leave it be with 0 asks.

Each is valuable.

Step 5️⃣) Publish your posts

Once you’ve curated your posts, either save them somewhere for later or publish them for the world to see.

You can see the full LinkedIn post that was created above if you visit the following link

linkedin.com/posts/derek-fl…

How much LinkedIn distribution material did we produce from a single blog?

We identified 8 potential headers that could quickly become lists. (8)

We could leave those lists as a quick bulleted post, AND we could fill those lists out with more detail under each item on the list.

That’s 8 more potential list-stye posts. (8)

We have 39 headers that can all become their own posts as well. We showcased how to build those out in our example section. (39)

That means, for our example:

• 1 blog = 55 LinkedIn posts

At various distribution rates, 55 posts is:

• 1 LinkedIn post per month = 4.58 years
• 2 LinkedIn posts per month = 2.29 years
• 1 LinkedIn post per week = 1.06 years
• 1 LinkedIn post per day = 1.83 months

If you found this post helpful:

➡️ Pass it along to your Social Media Manager
➡️ Paste the link into your slack channels
➡️ Keep it bookmarked for yourself
➡️ Or give it an RT for others to see

If you'd like a more detailed and reader-friendly version of this thread, it is available as a free resource here:

tenspeed.io/blog/how-to-cr…