An easy way to find great #contentmarketing topics from your own first-party dataπ
Google data can help you make smarter #SEO choices, removing the guessing game of choosing topics that are relevant/related to one another semantically.
Let's take a quick look at GSC.
Google Search Console is a goldmine for finding queries that are related to your business and the most successful pieces of content you've already built.
How to identify these topics:
1) Open GSC and navigate to the tab on the left side that says "performance." Select that.
2) Navigate to the navigation tabs that sit below the main graph and above the table. Make sure you select the "pages" tab.
3) If you know which blog topics/sales pages are already doing well - navigate to those by either manually locating them or via the page URL filter. Then select to view just that URL data.
4) Now, instead of looking at the table that just shows "pages" or the one URL you chose, select the "queries" tab.
Note which ones have clicks + impressions. These queries represent the keywords with which Google believes you match most closely when it comes to search intent.
5) Now note the queries with 0 clicks but high impressions. These are our queries of interest (for the sake of this post). We need to test their intent using Google's own search engine.
If the queries you are receiving clicks for are generating a SERP that closely matches (has a significant number of the same URLs) that of the queries with no clicks but high impressions...
--> you can add sections to your current page that will capture that expanded intent.
If the queries you are receiving clicks for are NOT generating a similar SERP with the queries that have high impressions/0 clicks
--> you should build a new post/page targeting that keyword's intent. Google understands that these queries are related but have different intent
6) Do this for your most valuable pages to ensure you're coming up with topics related to the content your customers already love + signals to Google that you're covering a breadth of related content.
This will result in increased rankings.
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How to identify content consolidation opportunities to boost your organic traffic quickly π§΅
Content consolidation is a game-changing #SEO practice.
When you create new content, Google needs time to crawl, index, and rank your content.
Consolidation, on the other hand...
...is essentially a type of content update.
Because the URL youβll be using likely has existed for quite some time and is already associated with your target keyword(s), the results often come quickly.
So how do we find these opportunities?
1οΈβ£ Noticing when high-performing content decays exactly as a newer piece of content begins to grow
If a new piece of content is starting to perform β aka impressions shot up for that URL and yet growth on the website or the blog canβt be seen - check for losses elsewhere
Here are 17 #SEO tactics I've come to love for improving rankings + conversions on content π
Aka tactics that represent comprehensive #contentmarketing best practices rather than spammy, traffic-desiring ad spammers.
1) Effectively improving organic traffic starts with understanding the pain points of your ICP
Not a direct SEO ranking factor, BUT...
Any SEO can rank content.
What most struggle with is generating conversions with that content.
Knowing your ICP = Conversions
2) Build topic clusters
In recent years, the world of SEO has been shifting away from strategies that involve individual keywords and their search volume and more into topic clusters.
Aka many keywords that play a part in rounding out a topic both narratively and semantically.
Why "retention" topics make for great #SEO targets - Esp. for young #SaaS brands that might not have much data about their audience π
1οΈβ£ Retention topics NOT ONLY speak directly to your current customers but to the people who have the same problems as your customers.
It's a surefire way to ensure you're speaking to a relevant target audience.
2οΈβ£ Retention topics are often very specific. A customer has a problem, frustration, or a goal that your support team keeps encountering.
That specific problem might not have huge, 10k per month organic traffic volumes associated with it, but it likely has a high rate of conversion (plus generates loyalty!).
#SEO tip for finding content topics for your topic cluster if you ever hit a creative block [Thread π§΅]
How to effectively visualize the internal links of your competitors to understand how they're establishing relationships between topics, themes, and entities. (w/ πΈ)
1οΈβ£ Grab a keyword target that you're interested in ranking for and throw that into Google's search bar.
Example: "what do goldfish eat"
Make a list of the top domains that are ranking for that keyword: